Hasbro Unveils All-New Toy Brand, Nano-mals, Electronic Interactive Pets That Encourage Nurture Play, Sensory Play and Self-expression
Toy Fair® 2025 Attendees Can Get a First Look at the Nano-mals Product Lineup at Hasbro Booth #3435
Download Assets HERE
PAWTUCKET, R.I., March 01, 2025--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, kicks off the North American International Toy Fair® in New York (March 1-4, 2025) by unveiling the magical new toy brand, Nano-mals, where handheld tech play meets nurture, sensory play and self-expression. These mini electronic companions, which double as interactive fidget toys, are pocket-sized and fit in the palm of your hand. They will squeak, giggle, and purr when you show them love by filling up their digital heart meter. Launching in Fall 2025, the mini friends are the cutest new must-have tech pet companions, with eight adorable pets in the line to collect and connect.
Nurture and sensory play are key components of the Nano-mals play experience, encouraging kids to learn how to care for these cute handheld pets to identify their needs. Each Nano-mals pal features over 70 sounds, lights and reactions, and comes with a textured outfit for added sensory play that snaps on and off with a satisfying sound. Kids can mix and match outfits with other Nano-mals pets to create their own unique styles. Additionally, each pet includes a portable keychain for on-the-go play, perfect for clipping onto backpacks, bags or belts, so the fun travels wherever you go. Nano-mals can even interact with each other: place two or more Nano-mals figures in front of each other to connect and discover more fun reactions, lights and sounds.
"This Toy Fair is particularly special as we officially unveil Nano-mals to the world," says Tim Kilpin, Hasbro's President of Toys, Games, Licensing and Entertainment. "Through this exciting introduction, we're presenting tactile and nurture play with overall captivating interactive pets. We can't wait for kids to connect with their new best friends."
The vibrant and adorably aesthetic Nano-mals product line was designed with inspiration from trends in consumer electronics. Each trendy pet features a uniquely textured outfit that can be mixed and matched for fun, cool and stylish looks: Strawberry Cow with Mint Tracksuit, Highland Cow with Tuxedo, Blue Kitty with Teal Mermaid Tail, Calico Kitty with Purple Iridescent Skirt, White Unicorn with Ombre Skirt, Midnight Unicorn with Yellow Mermaid Tail, Narwhal with Puffy Vest and Red Panda with Rocker Jacket. Nano-mals make perfect gifts for kids who love animal toys and interactive pets; they are affordable companions to collect and connect!
Nano-mals figures launch Fall 2025 (8/1/25) at major retailers at SRP $19.99 (each sold separately). You can download official images and other product assets HERE. Stay tuned this summer for more exciting news from the brand leading up to the retail launch. You can also find the brand on social media @nanomalsofficial on Facebook, @nanomals on Instagram and @nanomals on TikTok.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250301926155/en/
Contacts
Crystal Flynn | Hasbro, Inc.| crystal.flynn@hasbro.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gizmodo
2 hours ago
- Gizmodo
Hasbro's ‘Star Wars' SDCC Exclusive Is the Ultimate ‘Revenge of the Sith' Set
Dark side, light side, it doesn't matter. This year's Hasbro Star Wars exclusive at San Diego Comic-Con is certainly the chosen one, and we're going to take the high ground to acquire it. Celebrating 20 years of Star Wars Episode III: Revenge of the Sith, Hasbro just revealed a six-inch Black Series set, exclusively for release at San Diego Comic-Con, of Anakin Skywalker and Obi-Wan Kenobi and their epic lightsaber duel over the lava on Mustafar. Retailing for $110, the set will first be available at Hasbro's booth (#3213) during Comic-Con, which takes place July 24-27 in San Diego, CA. From there, a limited amount will usually go on sale at But what do you get for your money? Well, Anakin and Obi-Wan of course, each with lightsabers and interchangeable hands depending on which moment of the battle you want to display. The set is divided into multiple pieces too, allowing you several options of how you want to pose the characters. Here are some images. Black Series is already the gold standard when it comes to Star Wars action figures, and seeing this massive moment in the franchise brought to life like this is incredibly exciting. Pop on John Williams' 'Battle of the Heroes,' and start acting out all your favorite lines: 'Anakin, my allegiance is to the Republic, to democracy.' 'If you're not with me, then you're my enemy.' 'Only a Sith deals in absolutes,' etc. On the other hand, while the playset elements are undeniably detailed and nice, and these figures are a little more deluxe than your standard Black Series figures thanks to the interchangeable elements and whatnot, $110 does feel a tiny bit steep. That won't matter to most Star Wars fans but it's still a lot to pay for two figures and a few stands. Nevertheless, Revenge of the Sith has never looked better and we fully expect Comic-Con attendees to go wild for this one. What are your thoughts?
Business Wire
6 hours ago
- Business Wire
Jon Hamm and Carvana Launch National Campaign Highlighting the Simpler Way to Sell Your Car
PHOENIX--(BUSINESS WIRE)--Carvana (NYSE: CVNA), an industry pioneer for buying and selling used cars online, today announced a new national campaign in collaboration with Emmy and Golden Globe-winning actor Jon Hamm. The campaign highlights how easy it is to sell your car to Carvana, as Hamm brings his signature humor and relatability to a series of new ads launching across digital, broadcast, and streaming platforms. The campaign kicks off with a 30-second spot titled ' Excuses,' in which Hamm tries to get out of an awkward social obligation by claiming he has to handle the time-consuming task of selling his car. The problem? Carvana makes the process so fast and simple that his excuse immediately unravels, especially since his car is already sold and loaded onto a Carvana hauler just a few feet away. 'Jon Hamm's comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car,' said Ryan Keeton, Carvana co-founder and chief brand officer. 'We've made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he's known for.' Developed by Carvana's in-house creative team, the campaign will roll out nationwide across digital, broadcast, and streaming platforms starting today. ' Excuses ' is the first of two commercial spots featuring Hamm that Carvana will debut throughout the year alongside additional social content. The campaign continues Carvana's tradition of pairing engaging talent and lighthearted humor to showcase how Carvana drives its customers happy with a process that's fun, fast, and fair. About Carvana Carvana's mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade in, and complete a purchase entirely online with the convenience of delivery or local pickup as soon as the same day. Carvana's unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology. For more information, please visit
Yahoo
7 hours ago
- Yahoo
Jon Hamm and Carvana Launch National Campaign Highlighting the Simpler Way to Sell Your Car
Award-winning actor helps bring Carvana's brand to life in a new campaign that combines humor and relatability to show how easy it is to sell your car online PHOENIX, June 10, 2025--(BUSINESS WIRE)--Carvana (NYSE: CVNA), an industry pioneer for buying and selling used cars online, today announced a new national campaign in collaboration with Emmy and Golden Globe-winning actor Jon Hamm. The campaign highlights how easy it is to sell your car to Carvana, as Hamm brings his signature humor and relatability to a series of new ads launching across digital, broadcast, and streaming platforms. The campaign kicks off with a 30-second spot titled "Excuses," in which Hamm tries to get out of an awkward social obligation by claiming he has to handle the time-consuming task of selling his car. The problem? Carvana makes the process so fast and simple that his excuse immediately unravels, especially since his car is already sold and loaded onto a Carvana hauler just a few feet away. "Jon Hamm's comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car," said Ryan Keeton, Carvana co-founder and chief brand officer. "We've made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he's known for." Developed by Carvana's in-house creative team, the campaign will roll out nationwide across digital, broadcast, and streaming platforms starting today. "Excuses" is the first of two commercial spots featuring Hamm that Carvana will debut throughout the year alongside additional social content. The campaign continues Carvana's tradition of pairing engaging talent and lighthearted humor to showcase how Carvana drives its customers happy with a process that's fun, fast, and fair. About Carvana Carvana's mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade in, and complete a purchase entirely online with the convenience of delivery or local pickup as soon as the same day. Carvana's unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology. For more information, please visit View source version on Contacts MEDIA CONTACT: Carvana Communicationspress@ Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
