Latest news with #ToyFair®
Yahoo
01-03-2025
- Entertainment
- Yahoo
Hasbro Unveils All-New Toy Brand, Nano-mals, Electronic Interactive Pets That Encourage Nurture Play, Sensory Play and Self-expression
Toy Fair® 2025 Attendees Can Get a First Look at the Nano-mals Product Lineup at Hasbro Booth #3435 Download Assets HERE PAWTUCKET, R.I., March 01, 2025--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company, kicks off the North American International Toy Fair® in New York (March 1-4, 2025) by unveiling the magical new toy brand, Nano-mals, where handheld tech play meets nurture, sensory play and self-expression. These mini electronic companions, which double as interactive fidget toys, are pocket-sized and fit in the palm of your hand. They will squeak, giggle, and purr when you show them love by filling up their digital heart meter. Launching in Fall 2025, the mini friends are the cutest new must-have tech pet companions, with eight adorable pets in the line to collect and connect. Nurture and sensory play are key components of the Nano-mals play experience, encouraging kids to learn how to care for these cute handheld pets to identify their needs. Each Nano-mals pal features over 70 sounds, lights and reactions, and comes with a textured outfit for added sensory play that snaps on and off with a satisfying sound. Kids can mix and match outfits with other Nano-mals pets to create their own unique styles. Additionally, each pet includes a portable keychain for on-the-go play, perfect for clipping onto backpacks, bags or belts, so the fun travels wherever you go. Nano-mals can even interact with each other: place two or more Nano-mals figures in front of each other to connect and discover more fun reactions, lights and sounds. "This Toy Fair is particularly special as we officially unveil Nano-mals to the world," says Tim Kilpin, Hasbro's President of Toys, Games, Licensing and Entertainment. "Through this exciting introduction, we're presenting tactile and nurture play with overall captivating interactive pets. We can't wait for kids to connect with their new best friends." The vibrant and adorably aesthetic Nano-mals product line was designed with inspiration from trends in consumer electronics. Each trendy pet features a uniquely textured outfit that can be mixed and matched for fun, cool and stylish looks: Strawberry Cow with Mint Tracksuit, Highland Cow with Tuxedo, Blue Kitty with Teal Mermaid Tail, Calico Kitty with Purple Iridescent Skirt, White Unicorn with Ombre Skirt, Midnight Unicorn with Yellow Mermaid Tail, Narwhal with Puffy Vest and Red Panda with Rocker Jacket. Nano-mals make perfect gifts for kids who love animal toys and interactive pets; they are affordable companions to collect and connect! Nano-mals figures launch Fall 2025 (8/1/25) at major retailers at SRP $19.99 (each sold separately). You can download official images and other product assets HERE. Stay tuned this summer for more exciting news from the brand leading up to the retail launch. You can also find the brand on social media @nanomalsofficial on Facebook, @nanomals on Instagram and @nanomals on TikTok. About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit or @Hasbro on LinkedIn. View source version on Contacts Crystal Flynn | Hasbro, Inc.|
Associated Press
01-03-2025
- Entertainment
- Associated Press
VTech® Introduces New Products at Toy Fair® 2025
Award-Winning Product Lines Expand with Innovative Toys NEW YORK, March 1, 2025 /PRNewswire/ -- Today, VTech® will showcase its exciting lineup of engaging new toys at Toy Fair® 2025, continuing to expand its popular baby, infant, toddler and preschool categories with products that introduce early learning concepts in fun and interactive ways. Reinforcing its commitment to fostering developmental milestones through play, VTech's latest collection includes the VTech Baby® 4-in-1 Steps & Stages Activity Center™, Buzz & Learn Activity Table™, Get Growing Tractor & Mower Ride-On™, Explore & Write Deluxe Activity Desk™ and the Kidi Superstar Jr. DJ Mixer™. 'We're so excited to showcase our newest introductions at Toy Fair,' said Karen Balduf, Vice President of Marketing, VTech Electronics North America. 'Spanning a wide range of developmental stages, our toys ensure that from baby to preschool and beyond, we're offering fun and educational play for every age.' Highlights of VTech's Toy Fair 2025 lineup include: 4-in-1 Steps & Stages Activity Center™ – This transforming activity center adapts to different stages of development, allowing little ones to explore music, colors, counting and imaginative play. With multiple configurations—including sit-at, crawl-around or all-around—children can engage with light-up piano keys, a talking giraffe phone, a shape sorter, a pretend driving panel and more. (Ages 3+ months) Buzz & Learn Activity Table™ – See what the buzz is about and fly around the honeycomb of seven developmental play zones that introduce colors, numbers, animals and more. This 2-in-1 activity table grows from floor play using the tabletop to standing play by adding the legs. Pop up the cute fox using the light-up buttons and hear music notes, buzzing bees, numbers and colors. Fox is excited to be with friends! Turn the book page to hear about different animals. Build coordination skills by inserting blocks into the hive shape sorter and press the top for a sweet surprise. Turn the flower gears, wiggle the honeypot and move the animal sliders and beads that make every day a bee-utiful day to play! (Ages 9-36 months) Get Growing Tractor & Mower Ride-On™ – This 3-in-1 grow-with-me toy easily transforms from a push mower to a ride-on tractor, adapting to your little farmer's growing skills. Hit the road with the removable dashboard to hear safety tips, listen to the radio and explore exciting pretend-play locations. Turn the steering wheel, shift gears and honk the horn to bring imaginative adventures to life! Changing weather? Flip the Weather Selector to hear forecasts for sunny, rainy, stormy or snowy days. With 12 sing-along songs, 36 melodies and over 240 sounds and phrases, kids will be ready to mow, grow and go! (Ages 12-36 months) Explore & Write Deluxe Activity Desk™ – This interactive learning desk combines touch-sensitive technology with engaging content to help kids learn letters, numbers, shapes and more. With an innovative guided writing pad that encourages proper letter formation, interactive activity pages and a transformation feature that turns the desk into an easel or chalkboard, it's a versatile tool for creative learning. (Ages 2-5 years) Kidi Superstar Jr. DJ Mixer™ – Budding musicians can mix and create their own tunes with this interactive DJ mixer. Kids can explore instrument, character and animal sounds while spinning the light-up turntable and adjusting the tempo. They can also sing along to built-in songs reinforcing letters, numbers and colors across three music styles. The interactive game mode helps children develop rhythm and coordination as they follow patterns on the screen. (Ages 3-6 years) For more information about VTech's latest product offerings, visit About VTech® VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich 45-year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts. VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. 973-588-2000
Yahoo
24-02-2025
- Entertainment
- Yahoo
Toy Association to Unveil Top Toy & Play Trends of 2025 at Toy Fair®
NEW YORK, Feb. 24, 2025 /PRNewswire/ -- WHAT: Get an inside look at the top product trends that will drive toy industry sales through the holiday season at the Toy Trends Briefing, an exclusive seminar hosted by The Toy Association™, producer of Toy Fair® and official voice of the North American toy industry. WHEN: Saturday, March 1 | 1-2 p.m. WHERE: General Session Theater (Hall 1D – Level 1), Javits Center, New York City WHO: Experts from The Toy Association will provide an overview of the biggest toy & play trends of 2025, supported by new data from a national survey of U.S. parents. Presenters will share product examples directly from the show floor that tie into each trend. Show staff will be on-hand following the presentation to help media map out visits to exhibitors' booths and locate specific types of toys at the the year, The Toy Association's trend experts work with hundreds of global toy companies to identify the products and trends that will drive consumer spending on toys, games, and youth entertainment products. Trend expert bios are available in the Toy Fair Press Kit of the Toy Fair Online Press Room. REGISTER: This session is open to all Toy Fair guests. Registration is mandatory for access to Toy Fair. Verification of media credentials is required. CONTACT: Litzky Public Relations, Toy Fair PR Team / ToyFair@ About Toy Fair® by The Toy Association, Toy Fair® is the largest and most comprehensive play-focused experience unifying the toy industry's entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match. About The Toy Association™ / / / / in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $157.5 billion, and its roughly 900 members drive the annual $42 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play. Visit the Toy Fair Online Press RoomFollow #ToyFairLife View original content to download multimedia: SOURCE The Toy Association Sign in to access your portfolio
