Wealthbrix Launches in DIFC to Serve Growing Global Wealth
Founded by professionals from private banking and asset management backgrounds, the firm brings over 150 years of combined leadership experience, with a track record of managing more than US$30 billion in assets for clients across the Middle East, Asia, and Europe.
Wealthbrix aims to provide a client-centric, independent approach to wealth management, targeting a growing group of globally mobile, self-made clients seeking tailored solutions beyond standardised offerings.
The firm's launch coincides with ongoing shifts in global wealth patterns. An estimated US$85–100 trillion is expected to change hands globally by 2050 in what has been referred to as the 'Great Wealth Transfer'.
In the Gulf Cooperation Council (GCC), around US$1 trillion is projected to be passed down, alongside rising numbers of high-net-worth individuals (HNWIs) in the UAE.
In 2024 alone, over 6,700 new millionaires reportedly relocated to Dubai, bringing the total number of HNWIs and ultra-HNWIs (UHNWIs) in the country to more than 68,000, with further growth anticipated.
Wealthbrix is particularly focused on Mid-Tier Millionaires (MTMs), individuals with investable assets between US$5 million and US$30 million, and UHNWIs with over US$30 million.
MTMs, often overlooked by traditional models, account for around US$55 trillion in global wealth and are growing at a faster rate than the broader HNWI population.
UHNWIs are projected to increase by 38% in the next five years, driven by growth in Asia and the Middle East.
Wealthbrix positions itself to serve these segments through a combination of wealth preservation, succession planning, asset diversification, and advisory services.
Its platform is built to offer regional insight and global structuring expertise, supported by in-house capabilities across equities, fixed income, and real estate.
The firm operates with a partner-led model and holds a license from the Dubai Financial Services Authority (DFSA).
It plans to establish a fund platform based in DIFC, in line with Dubai's broader ambitions to strengthen its position as a global financial centre.
Wealthbrix has secured an eight-figure equity investment from a group of international investors, including regional family offices, a venture capital firm, and angel investors.
The capital is expected to support its plans to attract talent, expand its services, and scale operations.
Rajesh Khanna, CEO of Wealthbrix, said:
'Dubai offers a unique convergence of regulatory clarity, global talent, and a robust entrepreneurial ecosystem, making it the ideal base for a firm that is home-grown, yet global in outlook.'
Wealthbrix operates on a hybrid model that combines personal engagement with technology.
Its secure, cloud-based platform enables consolidated portfolio reporting across banks and asset classes, offering clients a centralised view of performance and risk.
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