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How A 60-Year-Old Drug Developer Built A $4.4 Billion Biotech Treating ‘Butterfly Skin Disease'

How A 60-Year-Old Drug Developer Built A $4.4 Billion Biotech Treating ‘Butterfly Skin Disease'

Forbes2 days ago
L ongtime drug developer Suma Krishnan was in her late-40s when she had the idea for a topical gene therapy to treat a rare and terrible skin disorder in which the skin becomes as fragile as butterfly wings. In 2016, at 51, after a few months of modeling the idea and starting the process of patenting it, she and her husband Krish Krishnan, with whom she'd worked in biotech for more than a decade, cofounded Krystal Biotech.
Focusing on a rare disease, with just thousands of patients in the U.S., was unusual. So, too, was shunning venture capital in favor of self-funding a biotech startup, with some $5 million they'd made mainly from previous biotech companies. But perhaps the biggest bet was the science, taking a completely new approach to a problem with a gene therapy delivered as a gel that would potentially pay off big if it succeeded, but also stood a high chance of failure. 'I had to work with the regulators because they had never seen this,' Krishnan told Forbes . 'It was completely new.'
Just 18 months after launching the Pittsburgh-based company, the Krishnans took it public on the Nasdaq stock exchange. Today, Krystal has a market cap of $4.4 billion with one FDA-approved therapy, Vyjuvek, for that "butterfly skin disease,"called dystrophic epidermolysis bullosa, on the market, and other gene therapies, including for cystic fibrosis and lung cancer, in various stages of clinical development. All rely on the modified herpes simplex virus, but they have different delivery mechanisms. The company's revenue reached $291 million for 2024, up more than five-fold from $51 million in 2023. Net income surged eightfold to $89 million from $11 million in the same period.
The Krishnans have a combined 12% stake in the business. Suma, the company's president of research and development, is worth some $300 million by Forbes estimates, almost entirely from her stake in the business and sales of stock over the years. Krystal's stock has been volatile: It's up more than 1,300% since the IPO, but has fallen nearly 25% over the past year.
'You have to be brave and bold to do this,' Krishnan says. 'I was never afraid of risk-taking. I never felt like I needed a stable job.'
Krishnan is one of the 200 entrepreneurs and leaders on this year's Forbes' 50 Over 50 list. These women—who this year also include actress Halle Berry, on the list for her menopause-related startup; social mission-oriented investor Freada Kapor Klein; and Maria Shriver, who founded the Women's Alzheimer's Movement toward the end of her first term as first lady of California—are all generating outsized professional impact in their sixth, seventh or eighth decades.
Suma Krishnan, who is now 60, grew up in Bombay where her parents struggled to raise three kids. As the middle child and a girl, Krishnan says, her mother, who married at 18, began looking for arranged marriages for her as soon as she finished college. She refused. 'I always defied it and fought it,' she says. 'I was a tough one for them. I broke all the rules.'
She came to the U.S. for graduate school, getting a master's degree in organic chemistry at Villanova University. (While there, she met Krish Krishnan, who was getting his MBA at Wharton and lived nearby.) After that, she worked as a drug developer, starting at Janssen Pharmaceuticals. At New River Pharmaceuticals, she led the discovery, development and approval of Vyvanse, a blockbuster drug to treat ADHD. After European drugmaker Shire (acquired by Takeda for $62 billion in 2018) bought New River for $2.6 billion in 2007, she worked on rare diseases. Then, at Intrexon (now known as Precigen), she focused on gene therapy treatments as its head of therapeutics. She holds more than 70 patents for a variety of drugs. 'For 25, 30 years, this is all that I did,' she says. 'I am familiar with all kinds of rare diseases and where the unmet need is.'
'I was never afraid of risk-taking. I never felt like I needed a stable job.' Krystal Biotech cofounder Suma Krishnan
She had an idea for a gene therapy for butterfly skin patients that could be delivered as a gel directly onto the affected skin using a modified version of the herpes simplex virus to deliver the treatment. The drug works by delivering a healthy copy of the gene that encodes a type of collagen to the skin cells, enabling healing to occur. Some 25,000 people in the United States have epidermolysis bullosa, but only around 3,000 of them have the dystrophic form of it, which is severe and for which Krystal's treatment is used.
Brett Kopelan, executive director of Debra, a nonprofit for those affected by the disease, and whose daughter, now 17, was born with a severe form of it, calls it 'the worst f—-ing disease you've never heard of.' Kids with it often live with constant pain and need to be bandaged on much of their bodies; they're also susceptible to numerous other ailments, including a form of skin cancer. 'My goal is to make this a chronic, livable disease like type 2 diabetes,' says Kopelan, whose daughter uses Krystal's treatment, among others. 'We're getting really close to that, and we have Suma and Krish to thank.'
When she had the idea that became Vyjuvek, there were no treatments on the market. While she was at Intrexon, that company had been working with another biotech, Fibrocell (which has since been purchased by Castle Creek), on a hospital-based therapy. 'I saw the pain and suffering,' Krishnan says. 'These kids are born with missing skin from birth and it gets worse over time. They say, 'Nobody cares about us.''
She took the idea to her husband Krish, who had been the chief operating officer at New River and Intrexon and with whom she had worked for well over a decade. They decided to develop the drug—this time on their own. Biotech was booming and lab space was impossible to find in San Francisco. Instead, they searched the country for locations, settling up in a vacant lab space in Pittsburgh, a city known more for robotics startups than biotech but where they could hire grad students from Carnegie Mellon, at first flying back and forth from their home in northern California. They shunned VC funding, raising a small amount from friends and family and telling them bluntly to think of their investment as philanthropy. 'We figured if it didn't work out, we'd shut it down,' Krishnan says.
In 2017, they took the company public, raising $45 million, thanks to Krish Krishnan's network taking previous companies through their IPOs. 'It was a Mickey Mouse IPO,' he says, noting that it allowed an investor from Fidelity who'd backed his previous companies to become a shareholder. 50 Over 50: 2025 Our fifth annual list of 200 women who are redefining what's possible in life's second half. VIEW THE FULL LIST
The idea of delivering gene therapy at home rather than in the hospital was both elegant and a little crazy. 'Look, honestly, as great as the idea was, when somebody comes and says, 'I want to put gene therapy in a gel on a wound at home,' it's like somebody saying today, 'I want to have a house on Mars,'' says Krish Krishnan, the company's CEO. 'Yeah, great idea, but how are you going to get there? It was that kind of idea.'
Six years later, in 2023, Krystal received FDA approval for Vyjuvek—very fast for a novel gene therapy. Getting the FDA to sign off on a home-based gene therapy that would use a modified version of the herpes virus during the Covid-19 pandemic required studies that could allay any concerns about safety at a time when, as Krishnan notes, 'people were very nervous about viruses.'
They set a list price of $24,250 per vial. That works out to an annual cost of $631,000 per year for an average patient who uses 26 vials, before discounts; but patients typically require fewer treatments over time as their wounds heal. Gene therapies tend to be expensive, with many costing $1 million or more. With rare disease, 'the payers are a bit more forgiving on the pricing,' Krish Krishnan says, noting that any one insurer is unlikely to have more than a few patients with the disease. 'We can show the value proposition to Blue Cross Blue Shield and they understand,' he says.
Life sciences investor Dan Janney, managing partner of Alta Partners, was among the few friends who invested personally in Krystal in the early days, having met Suma and Krish through their children, who went to school together. He calls Krystal 'probably the most efficient company that I've ever been involved in' in terms of its use of capital. 'They've done a really incredible job of getting to profitability,' he says.
'As great as the idea was, when somebody comes and says, 'I want to put gene therapy in a gel on a wound at home,' it's like somebody saying today, 'I want to have a house on Mars.' Krystal Biotech cofounder Krish Krishnan
Krystal's drug for the butterfly skin disease isn't the only one on the market anymore. In April, clinical-stage biotech Abeona Therapeutics (which is publicly traded with a market cap of $348 million) gained FDA approval for its own gene therapy, called Zevaskyn, which uses skin grafts from sheets of a genetically modified version of the patient's own skin cells. That treatment, which has a list price of $3.1 million, launched this summer.
Having gotten the one therapy on the market in the U.S. and approval for it in Europe and Japan, Krishnan is now looking at other diseases in lung disease, cancer and eye ailments. One of the furthest along, now in phase 3 clinical studies, is for ocular complications of the skin disease they're already treating. Others, now in earlier stage clinical trials, include treatments for cystic fibrosis and for lung tumors, a particular focus of Krishnan's given the increasing prevalence of lung cancer among younger women who never smoked. In each case, Krystal's drug would deliver a healthy copy of the gene to treat the disease, though the delivery mechanisms vary, with the lung cancer therapy using a nebulizer, for example.
The big question is whether Krystal can successfully expand beyond one rare disease to multiple drugs that can treat a variety of health problems using gene therapies delivered with the modified herpes virus. Krishnan's plan is to use the cash from Vyjuvek's commercial sales to fund the clinical development of those other therapies. 'We have money and we can use that to develop the rest of our pipeline products,' she says. 'The first one is always harder.'
More from Forbes Forbes This AI Founder Became A Billionaire By Building ChatGPT For Doctors By Amy Feldman Forbes Meet India's Self-Made Biologics Brewmaster Billionaire By Amy Feldman Forbes How Halle Berry Became The New Face Of Menopause By Maggie McGrath Forbes How This Founder Turned A Crocs-Inspired Tote Into A $100 Million Business By Lindsey Choo
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These individuals are actively seeking out conversation threads, YouTube explainers, and Reddit reviews about mushroom gummies. The demand isn't for guarantees. It's for optionality — a way to experiment without risking overwhelm or subscription fatigue. Pilly Labs' mushroom blend checks that box with quiet, ingredient-first delivery. Finally, there's the preparedness-and-prevention consumer — an often overlooked group motivated by anti-fragility, self-reliance, and future-proofing. These individuals explore chaga, turmeric, and adaptogens not to fix acute problems, but to feel more fortified in the long term. Their routines often borrow from ancestral practices, functional medicine trends, and emerging wellness philosophies. Pilly Labs isn't positioned as a cure — it's framed as a conversation piece in that ongoing pursuit of readiness and self-directed resilience. What binds these personas together isn't a specific demographic — it's the refusal to blindly follow supplement trends. They want clean inputs, credible sourcing, and products that feel like a fit, not a prescription. Pilly Labs isn't trying to dictate what these individuals should take. It's offering formats and formulations that allow them to choose — and in today's decentralized health culture, that autonomy is the most powerful form of wellness alignment. Wondering how to start a low-friction wellness ritual without a cabinet full of pills?Discover the Gummy-Based Stack That's Quietly Changing the Supplement Routine Spiritual Optimization & Pineal Curiosity – 2025 Market Reflections In the evolving supplement economy of 2025, one of the most unexpected trend lines has emerged from what was once a fringe curiosity: spiritual optimization. No longer confined to new-age communities or esoteric podcasts, the language of 'inner clarity,' 'pineal exploration,' and 'energetic detox' has quietly entered the mainstream — not as belief systems, but as curiosity zones. Consumers aren't necessarily subscribing to metaphysical frameworks; they're simply asking questions. And increasingly, they're looking for ingredient-first tools that reflect those questions back without forcing conclusions. Scroll through wellness YouTube channels, trending TikTok hashtags like #ThirdEyeCleanse or #PinealSupport, or even Shopify's trending supplement product lists, and a pattern emerges. Natural ingredients like chlorella, turmeric, Amla, and magnesium are gaining attention not just for their traditional wellness narratives, but for their perceived alignment with clarity-focused routines. These aren't claims — they're explorations. Users aren't saying 'this heals me.' They're asking 'what could this do for my focus, my energy, my mental presence?' Pilly Labs enters this space not with marketing slogans or spiritual posturing, but with formulations that happen to overlap with the exact ingredients fueling this new wave of curiosity. Their turmeric and mushroom complexes, for instance, mirror the stacks often discussed in videos titled 'How I Reset My Energy in 30 Days' or 'My Pineal Morning Routine.' Yet nowhere does Pilly Labs suggest a metaphysical benefit — instead, it stays grounded in ingredient transparency, leaving the interpretation to the user. This shift is particularly noticeable in urban wellness hubs like Austin, Boulder, and Portland, where kombucha bars, float tanks, and biohacking labs exist alongside co-working spaces and yoga studios. In these communities, the concept of spiritual optimization is less about religion or mysticism and more about performance — a desire to think more clearly, feel more present, or reduce the 'noise' of modern life. Products that align with this framework — gummies with clean turmeric, reishi, or chlorella — are finding their way into morning rituals, not because they promise anything specific, but because they support the idea of intentional living. The broader industry has taken notice. Even mainstream retailers are beginning to categorize products under labels like 'detox consciousness,' 'mental clarity support,' and 'mind-body harmony.' While these terms remain non-clinical and editorially vague, they represent a growing consumer mindset that values how a product makes them feel over what it's supposed to fix. That's a profound shift — one that moves the conversation from pathology to possibility. At its core, the spiritual optimization trend isn't about belief. It's about control. In a world where medical systems feel complex, expensive, and impersonal, supplements become a sandbox for self-experimentation. Consumers build routines around their own logic — maybe a mushroom blend for presence, a collagen gummy for self-esteem, or turmeric as a ritual of emotional grounding. These aren't treatments. They're choices — small daily acts of alignment that, collectively, define the new age of non-clinical wellness. Pilly Labs, whether intentionally or not, fits this ethos. Its ingredient lineup checks the boxes of modern clarity-seekers without prescribing any metaphysical conclusions. Its branding is soft, its product names are non-dogmatic, and its formulations reflect curiosity zones rather than authority. For a consumer base seeking control without commitment, that neutrality is a selling point — or rather, a participation point. This section of the wellness market is not about proving something. It's about asking better questions, and choosing products that leave space for personal interpretation. Pilly Labs, in its quietly minimalist way, has earned a place in that space — not as a guru, but as an option. The Public Debate Around Inflammation & Natural Relief Supplements – Signals, Skepticism, and Saturation In 2025, no conversation in the wellness world is as saturated — or as emotionally charged — as the one surrounding inflammation. It's a term that has evolved from a clinical diagnosis into a catchall for modern malaise: brain fog, bloating, joint stiffness, post-workout fatigue. And as this conversation has expanded, so too has the supplement aisle. From turmeric shots to botanical capsules, inflammation management has become the gold rush of ingredient-led innovation — and with that growth has come both enthusiasm and critique. Some see this shift as a sign of progress — a long-overdue return to nature-based solutions. These voices often point to traditional herbal systems, cultural food medicine, and a desire to avoid over-medication. They celebrate the rise of daily routines built around ginger, turmeric, magnesium, or collagen, framing them not as treatments but as tools of curiosity. For these users, inflammation isn't something to 'cure' — it's something to be aware of, monitored, and managed through diet, movement, and mindful supplement integration. Pilly Labs, with its focus on anti-inflammatory formulation, clearly speaks to this sentiment. Its gummies — especially those featuring turmeric, mushroom blends, and collagen — echo the ingredients most frequently cited in Reddit threads, TikTok explainer videos, and supplement stack YouTube channels. These consumers aren't necessarily claiming results. They're tracking how they feel over time, and choosing products that match their desire for clean inputs and lifestyle alignment. But not everyone is convinced. Others question the validity and scale of the inflammation narrative, arguing that it has become a marketing term more than a medical one. Critics point out that 'inflammation' is often used ambiguously, with no agreed-upon biomarkers or testing standards in the consumer space. They challenge the supplement industry's reliance on anecdotal testimonials and influencer-driven storytelling. This skepticism is healthy — and it's important. It forces brands to be cautious, transparent, and humble in their messaging. Pilly Labs' decision to avoid functional claims altogether is not only strategic, but increasingly necessary in an environment where overpromising leads to scrutiny. A recurring topic in both media and academic circles is whether natural anti-inflammatory supplements are being used responsibly — and whether consumers understand the difference between chronic, acute, and lifestyle-related inflammation. There's growing concern about misinformation spreading too freely through user-led content platforms, where trends can outpace clinical understanding. In this context, supplement brands that simply present ingredients — rather than assign outcomes — are more likely to be seen as trustworthy contributors to the broader conversation. Another signal comes from the saturation of product choice in the marketplace. Consumers searching for 'turmeric supplement' or 'joint support gummies' are now met with thousands of results, ranging in price, quality, and formulation logic. This overload has created a paradox: more access, but more confusion. Many shoppers don't know how to compare one turmeric gummy to another. As a result, trust is increasingly being built through clarity, not complexity. Brands that offer a simple ingredient panel, a short list of clean supporting agents, and a delivery format that integrates into daily life — like Pilly Labs does — are increasingly valued for what they don't say, as much as what they do. Ultimately, the debate around inflammation and natural supplements won't be resolved any time soon — and that's a good thing. The tension between optimism and skepticism ensures that consumer awareness keeps evolving. It keeps brands honest. It forces product designers to consider not just what works, but how it's framed. In this middle ground, companies like Pilly Labs are thriving — not because they provide answers, but because they give consumers a place to explore their own. Want a smarter way to explore wellness without subscribing to claims?See How Pilly Labs Builds Ingredient-First Products That Let You Decide What Works About Pilly Labs Pilly Labs is not trying to disrupt the supplement industry. It's not branding itself as revolutionary, radical, or elite. Instead, it's quietly building something that more and more consumers are asking for: a transparent, approachable, and ingredient-first platform for natural supplementation. In an industry defined by flashy claims and overengineered stacks, that simplicity stands out. Founded with a mission to support daily wellness through clean, anti-inflammatory routines, Pilly Labs structures its product line around botanicals and compounds that are already part of the public conversation — turmeric, mushroom extracts, chaga, collagen, and more. But rather than assign these ingredients medical meanings or attach lofty benefit promises, the company positions itself as a facilitator of wellness curiosity. It exists to support the user who's exploring their own optimal stack, not to define it for them. At the center of the brand's philosophy is transparency — both in ingredient sourcing and formulation logic. Every product is built with label clarity in mind. That means short, readable ingredient lists, no synthetic binders or colorants, and plant-based delivery systems whenever possible. Pilly Labs uses pectin-based gummies instead of gelatin to appeal to both vegetarian users and those seeking gut-friendly alternatives. This isn't a trend-chasing move — it's a structural decision meant to meet a specific type of wellness seeker where they already are. The company also emphasizes testing and visibility, publishing information about third-party verification and quality control standards. While these details aren't always front-and-center in product marketing, they form the infrastructure of a brand seeking to build trust without having to 'sell trust.' In today's supplement economy — where consumers are more label-literate than ever — that choice is a long-term positioning play. Importantly, Pilly Labs is not presenting itself as a wellness authority or replacement for medical guidance. Its role is more aligned with cultural participation — reflecting the language, concerns, and habits of modern users without attempting to override them. This distinction matters. In 2025, many supplement buyers aren't just rejecting synthetic inputs; they're rejecting top-down narratives. They want autonomy, education, and brands that feel more like collaborators than teachers. Pilly Labs, by keeping its framing neutral and its formulas tight, taps directly into this sentiment. In an oversaturated field, it can be easy to overlook the brands that don't shout. But those are the ones consumers are increasingly turning to — not because they promise transformation, but because they reflect a quieter kind of wellness logic: daily, simple, and free from noise. For many, that's exactly what modern supplementation should feel like. Ready to integrate wellness tools that meet your pace, your preferences, and your purpose?Check Out the Pilly Labs Collection Crafted for Curious, Independent Supplement Seekers Contact Pilly Labs Email: info@ Website: Final Disclaimer This press release is for informational purposes only. The information contained herein does not constitute medical advice, diagnosis, or treatment and has not been evaluated by the Food and Drug Administration (FDA). Pilly Labs is not intended to diagnose, treat, cure, or prevent any disease. Always consult your physician or qualified healthcare provider before beginning any new supplement, routine, or health program. Some links in this release may be promotional in nature and may lead to third-party websites. The publisher or author may receive compensation through affiliate commissions if a purchase is made through these links. This compensation does not affect the price you pay and helps support continued research and content publication. Results described or implied may not be typical and should not be interpreted as guarantees. Statements made about ingredients or outcomes reflect public discussion and historical usage only, and are not endorsed by medical professionals or regulatory agencies. Always do your own research and make informed decisions. CONTACT: Email: info@ in to access your portfolio

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