South Korea's Nongshim brings Seoul to Tokyo's Harajuku district
SHUHEI YUZAWA
TOKYO -- Want to re-create the "Han River ramen" dining experience seen in South Korean TV dramas without heading to Seoul? Visitors to Tokyo's Harajuku district can now get a taste of Seoul -- minus the river, of course.
Nongshim, the South Korean food company known for its Shin Ramyun instant noodle brand, opened a Shin Ramyun Bunsik pop-up shop in June that will last for a year. "Bunsik" is Korean for "food made from flour" and commonly refers to inexpensive Korean dishes like ramen and tteokbokki simmered rice cakes.
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