26-07-2025
South Korea's Nongshim brings Seoul to Tokyo's Harajuku district
Customers can cook their own Shin Ramyun noodles at Nongshim's store in Tokyo's Harajuku district. (Photos by Shuhei Yuzawa)
SHUHEI YUZAWA
TOKYO -- Want to re-create the "Han River ramen" dining experience seen in South Korean TV dramas without heading to Seoul? Visitors to Tokyo's Harajuku district can now get a taste of Seoul -- minus the river, of course.
Nongshim, the South Korean food company known for its Shin Ramyun instant noodle brand, opened a Shin Ramyun Bunsik pop-up shop in June that will last for a year. "Bunsik" is Korean for "food made from flour" and commonly refers to inexpensive Korean dishes like ramen and tteokbokki simmered rice cakes.