Shah Rukh Khan, Aryan Khan, Radico Khaitan, And Nikhil Kamath Team Up To Launch D'YAVOL Spirits
Radico Khaitan Limited, one of India's largest and most respected alcobev companies, has partnered with global icon Shah Rukh Khan, Aryan Khan's D'YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D'YAVOL Spirits. This next-generation alcobev venture will blend world-class liquid craftsmanship, disruptive design, and cultural relevance—starting with a premium tequila as its first product.
The collaboration aims to create exceptional, globally sourced, bottled-in-origin spirits that celebrate rich regional heritage. With Radico Khaitan's decades of expertise and scale, D'YAVOL Spirits will fuse legacy with modern entrepreneurial drive.
'Radico Khaitan has always championed consumer-focused innovation," said Abhishek Khaitan, Managing Director, Radico Khaitan. 'With D'YAVOL Spirits, we combine our blending and distribution strength with Shah Rukh's global appeal, Aryan's creative vision, and Nikhil's forward-thinking approach. This is a long-term investment in building a luxury brand from India for the world."
Shah Rukh Khan remarked, 'Every great idea needs the right energy. With Abhishek's expertise, Nikhil's passion, and our creative instincts, we're building something bold and future-ready."
The brand will leverage Radico Khaitan's track record of organically building some of India's most admired alcobev labels, while D'YAVOL brings a luxury lifestyle ethos and distinctive design language. CEO Leti Blagoeva highlighted that D'YAVOL already boasts multi-award-winning spirits, and this partnership marks 'a thrilling new chapter" to deliver even more exceptional experiences.
Aryan Khan, Co-Founder, stressed the cultural ambition: 'We want a brand that lives in culture, not just on a shelf. This partnership lets us lead with creativity, quality, and authenticity."
For Nikhil Kamath, it's about redefining premium. 'The best brands of tomorrow will be rooted in history, culture, and craftsmanship. D'YAVOL is an Indian brand ready to compete on the global stage."
Co-Founder Bunty Singh added, 'We've built D'YAVOL with intent and identity. Now, it's about scaling while staying true to our DNA."
As India's alcobev market rapidly premiumises, D'YAVOL Spirits aims to appeal to a discerning generation that values substance, offering globally bottled spirits, design-led packaging, and immersive lifestyle experiences.
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