UP Police ‘Housefull 5' safety post gets high-five from Riteish Deshmukh
Lucknow: The Uttar Pradesh Police's innovative road safety awareness campaign on X went viral thanks to its creative nod to Bollywood film Housefull 5.
The post cleverly urged two-wheeler riders to wear helmets by presenting them with a dramatic choice of two endings—much like the dual climaxes of the film.
On June 9, 2025, the UP Police shared a visually striking post depicting two contrasting outcomes for the same motorcyclist. In Option 5A, the rider donned a helmet and remained unharmed. In Option 5B, he lay injured, head bandaged—clearly a victim of not wearing a helmet.
The tagline read: "Book Your Climax Wisely", with a caption echoing the cinematic theme: "Same cast, different ending. When you're out on the road, remember it's your choice how it ends."
The campaign was part of a broader directive from Director General of Police Rajeev Krishna, aimed at enhancing public awareness through social media. Within 24 hours, the post amassed over 1.22 lakh views, 1,100+ likes, and 650 retweets, making it one of UP Police's most engaging safety messages in recent months.
Adding to its visibility, Housefull 5 actor
Riteish Deshmukh
shared the post with a quote tweet, urging, "Be Responsible – Make the right choice.
@Uppolice #RoadSafety #Helmet."
The post drew inspiration from Housefull 5's unique narrative format, which offered viewers two alternate endings—5A and 5B. This novelty served as the perfect metaphor for the road safety message: just as filmgoers choose which version to watch, riders choose how their journey ends—safely or otherwise.
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