Juventus announce collaboration with Giorgio Armani
Juventus announced a partnership with Italian fashion designer Giorgio Armani on Thursday.
Juventus' collaboration with Giorgio Armani – official statement
DORTMUND, GERMANY – AUGUST 10: Andrea Cambiaso of Juventus celebrates scoring his team's second goal with teammate Joao Mario during the pre-season friendly match between Borussia Dortmund and Juventus FC at Signal Iduna Park on August 10, 2025 in Dortmund, Germany. (Photo by)
'Juventus and Giorgio Armani announce a new collaboration that brings together two Italian icons, united by a shared vision of innovation, creativity and rigour,' the Bianconeri said in a statement.
'Furthering its relationship with the world of football, Giorgio Armani has, for the first time, designed the formal wardrobe for Juventus.
'The partnership includes a selection of Giorgio Armani suits created to accompany the Men's first-team players on all official off-pitch occasions throughout the 2025/2026 and 2026/2027 seasons.
Armani creates Juventus wardrobe for national and European competitions
LONDON – SEPTEMBER 20: Giorgio Armani (R) waits for the arrival of Chelsea football player Andriy Shevchenko outside the new Armani Casa store on New Bond Street on September 20, 2006 in London, England. Giorgio Armani and Andriy Shevchenko help celebratethe publication of 'Sheva' and the opening of the Armani Casa flagship store in New Bond Street on September 20, 2006 in London, England. (Photo by)
'The wardrobe, designed for all national and European competitions, strikes a balance between sartorial sophistication and contemporary comfort, with fluid lines, refined detailing, premium materials and a palette centred on the iconic midnight blue that defines the Giorgio Armani style.
'The looks include suits styled with overshirts featuring a classic shirt collar, available in crêpe and water-repellent cashmere for the colder months, alongside soft trousers, T-shirts, polos and rollnecks in lightweight wool. For European fixtures, the suits feature fully deconstructed jackets and relaxed trousers, to be worn with viscose polos and T-shirts. A more formal midnight-blue suit, created for public appearances and special occasions, is paired with a white shirt and a jacquard-logo tie.
'Coordinated accessories and a technical overcoat complete the collection.
'With this new collaboration, Giorgio Armani reaffirms its close ties to the world of sport, through an aesthetic that merges elegance and functionality, tailored to the specific needs of athletes.'
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