Jetour announces partnership with EDM superstar Alan Walker
Jetour, a leading global automotive brand, has announced an exciting partnership with internationally renowned EDM artist Alan Walker. This groundbreaking collaboration will see Walker compose an exclusive brand theme song that seamlessly blends Jetour's 'Travel+' philosophy with his signature musical style. The song is set for worldwide release later this month, aiming to inspire audiences across the globe to embrace travel and pursue a better life.
Alan Walker, whose 2014 breakthrough track 'Fade' catapulted him to stardom, has since captivated millions with his distinctive electronic sound and evocative vocals. His global hit 'Faded' has garnered over 1.2 billion views on YouTube and topped music charts worldwide. As one of the most influential figures in electronic music, Walker's robust presence on social media and streaming platforms, including Spotify, continues to resonate with fans globally.
This partnership is a celebration of shared values between Jetour and Alan Walker—freedom, exploration, and the pursuit of dreams. Walker's music, renowned for its ability to evoke a sense of discovery and aspiration, perfectly aligns with Jetour's forward-thinking 'Travel+' strategy. Together, they aim to redefine the connection between music and travel, infusing it with youthful, fashionable, and dynamic energy.
Music, as a universal language, bridges cultures and unites people. Through this collaboration, Jetour and Alan Walker bring to life the brand's vision of 'One World, One Jetour, One Travel+.' The upcoming theme song will awaken a collective yearning for adventure and freedom, creating a harmonious fusion of art and travel to inspire memorable journeys
Looking ahead, Jetour remains steadfast in its commitment to the 'Travel+' strategy. The brand will continue to innovate and offer diverse, meaningful travel experiences, inviting global consumers to discover the endless joys of exploration. This collaboration with Alan Walker marks a significant milestone in Jetour's journey to enhance its global influence and ensure that every adventure becomes an unforgettable story.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
5 days ago
- Campaign ME
How TV and video content reflect and shape societal trends
TV and video content do more than entertain – they participate in a powerful cultural feedback loop. What society values, questions, or fears often finds its way into the content we consume. In turn, that content influences public opinion, behaviour and culture. This dynamic exchange between media and society is constant and evolving, with creators and audiences shaping each other in real time. Below is a breakdown of how TV and video content both reflect and shape societal trends. Reflecting societal trends TV and video often serve as a mirror to society, revealing what we care about, what we're debating and how our identities are shifting. Real-world issues in storytelling: Contemporary storytelling often draws from real-world concerns. Documentaries and dramas address urgent issues – When They See Us explores systemic racism and police brutality, while Taare Zameen Par sheds light on mental health and learning disabilities. These stories echo public discourse and deepen social awareness. Generational trends and digital culture: The rise of YouTube, TikTok and other participatory platforms reflects a shift toward democratised media. Audiences no longer just consume content – they create it. This shift mirrors our culture's move toward individual expression, authenticity and instant connection. Shaping societal trends While content reflects society, it also actively shapes it – guiding how we think, what we value and how we behave. Setting norms and aspirations: TV shows influence cultural expectations and lifestyle choices. Sex and the City, for instance, redefined urban single life and consumer culture for an entire generation. Home renovation shows influence how people view personal space and home-ownership. Language, fashion and pop aesthetics: TV and video are major trendsetters. Catchphrases, fashion styles and makeup looks often go viral after appearing in a popular series. Shows such as Euphoria and Stranger Things have shaped youth fashion, music and visual culture across social platforms. Shaping political and social perspectives: Satirical news programmes such as The Daily Show or Last Week Tonight don't just entertain – they inform and persuade. They help frame political events for a younger, often more sceptical audience. Meanwhile, political dramas such as House of Cards influence public perception of government and leadership. Feedback loop between media and society In today's digital world, the relationship between media and society is more interactive than ever. Audiences are no longer passive viewers – they're active participants. Real-time reactions and content evolution: Social media has revolutionised how audiences respond to content. Viewer feedback – whether praise, critique, or backlash – reaches creators instantly. This immediacy has led to real-time adjustments in casting, storytelling and tone. Influence of social movements: Movements such as #MeToo and Black Lives Matter have directly affected the media landscape. Networks and studios are rethinking representation, investing in inclusive narratives and prioritising authentic voices to reflect societal calls for justice and equality. Demand for authenticity and representation: Audiences demand content that feels real and inclusive. This push has led to diverse casts, culturally sensitive writing and collaborations with underrepresented creators. Media now responds not just to market trends, but to ethical and cultural imperatives. Media as a cultural force TV and video content are cultural artifacts and engines of change. They both document and shape the identities, ideologies and dreams of society. As digital platforms and global audiences grow, so does the speed and scale of this feedback loop. What we see on screen doesn't just reflect who we are – it helps define who we're becoming. By Prasad S. Amin, CEO, Integrated Advertising Services (IAS MEDIA)
Time Out Abu Dhabi
6 days ago
- Time Out Abu Dhabi
There's a new one-day WellCation in Abu Dhabi
If your idea of self-care is more face towel than face mask and you've been craving a serious soul reset without packing a suitcase, here's your chance. Wellbeings Holistic Healing has launched a one-day WellCation at the reimagined Al Raha Beach Resort & Spa – and it's every bit the tranquil, sea-kissed escape your overstimulated nervous system has been begging for. Kicking off this June, the experience combines ancient healing rituals with a splash of luxe modern therapy, all set against Al Raha's picturesque coastline. The WellCation is basically a mini-retreat for anyone needing to breathe, reset and maybe sit in a Jacuzzi while doing absolutely nothing. Bliss. Here's the day plan: you'll start with a 45-minute yin yoga session to unfurl that laptop back, followed by a guided meditation and a sound healing session (think crystal bowls, not Spotify playlists). Next comes a custom 30-minute massage and a proper traditional hammam ritual – steam, scrubs and serenity. But that's not all: guests are also treated to oxygen therapy, an infrared sauna session, a soak in the Hydra Massage Pool and full access to the spa's steam, sauna and Jacuzzi facilities. And because healing's hard work, there's a lavish buffet lunch at Sevilla Restaurant and full-day access to Al Raha's beach and outdoor pool – so you can float your way to peace with a side of vitamin D. The WellCation is open to both hotel guests and day visitors and spaces are limited, so you'll want to book ahead. The summer treat also gives you a sneak peek of Wellbeings Holistic Healing's brand-new direction ahead of its grand reopening in September – and if this is the preview, we can't wait for the main event. Daily from June 1. Al Raha Beach Resort & Spa. Request prices. (058 583 0457). Other ways to unwind in Abu Dhabi 21 beautiful nature spots in the UAE you need to visit Add these destinations to your UAE bucket list, from Al Wathba Salt Lake to Snoopy Island The best beaches in Abu Dhabi for a relaxing day in the sun Ready, set, sunbathe The 6 best golf courses in Abu Dhabi, plus top clubs across the UAE We may be in the desert, but the UAE is in no shortage of greens Where to go for a walk in Abu Dhabi Fancy a stroll?
Middle East Eye
6 days ago
- Middle East Eye
YouTube and Spotify accused of 'censorship' after blocking left-wing folk group in Turkey
YouTube and Spotify have been accused of "censorship" after the Turkish government blocked videos and songs by the left-wing folk band Grup Yorum. According to Turkish freedom of expression organisation IFOD, Turkish authorities blocked access to more than 450 videos by Grup Yorum on YouTube last week in the name of "protecting national security and public order". They said the 454 clips, shared since 2006 by dozens of YouTube accounts, had totalled more than 205 million views. IFOD said in a statement on Friday that at least one of the group's albums had also been blocked on Spotify and Apple Music. A similar request was put to streaming site Deezer, but they refused to comply. Legislation passed in 2022 handed the government's Information and Communication Technologies Authority (BTK) powers to compel social media companies to comply with requests to take down content and hand over user data or to be subject to reduction of their bandwidth. New MEE newsletter: Jerusalem Dispatch Sign up to get the latest insights and analysis on Israel-Palestine, alongside Turkey Unpacked and other MEE newsletters Outlets such as X (formerly Twitter) have blocked scores of accounts in Turkey in recent months at the request of the government, mainly leftists and oppositions figures. 'Perception of complicity' Yaman Akdeniz, founder of IFOD, told Middle East Eye that social media platforms had been facing renewed pressure following the outcry over the arrest of Istanbul mayor Ekrem Imamoglu in March. "They all face substantial fines as well as threats of throttling of their services. So, at first sight, it may seem understandable that they all comply," he said. 'Their silence regarding the blocking of Grup Yorum's songs and albums suggests a reluctance to challenge or even acknowledge the censorship' - Yaman Akdeniz, IFOD "However, their silence regarding the geographical blocking of Grup Yorum's songs and albums suggests a reluctance to publicly challenge or even acknowledge the censorship. The lack of transparency and official announcements from these platforms exacerbates the perception of complicity." Middle East Eye contacted YouTube's owner Google and Spotify for comment, but neither had responded at time of publication. Since their founding in 1985, Grup Yorum's songs have touched on a wide range of progressive causes, including lauding socialist icons such Deniz Gezmis - a Marxist revolutionary hanged in 1968, criticising the killing of 15-year old Berkin Elvan by police in 2014, gentrification, imperialism, women's rights, the struggle for Kurdish rights, and covering famous leftist anthems such as Bella Ciao and the Internationale. In response to the blocking of their songs, Grup Yorum announced on Monday that they were giving away their entire discography for free, posting a link on their social media feed. Grup Yorum: Turkish folk band vows to continue struggle after pausing death fast Read More » On Tuesday, they called for a three-day boycott of the platforms. "We are not dependent on these monopolized platforms," they wrote on X. "They are trying to erase Grup Yorum, who have been singing the people's folk songs for 40 years, from everywhere. They will not succeed!" The group have long been accused by the government of association with the Revolutionary People's Liberation Party/Front (DHKP-C), an armed Marxist-Leninist group responsible for carrying out numerous attacks on government officials and foreign officials in Turkey and abroad. The band's line-up changes regularly, with members frequently spending time in and out of prison or fleeing abroad. In 2020, singer and bassist Ibrahim Gokcek died after an almost year-long "death fast" protesting the ban on the band's concerts and the imprisonment of a number of band members.
