Tesco relaunches F&F with online comeback after seven years
As UK supermarkets engage in a food price war, Tesco this week has taken the battle for customers' cash to another category with not a price war but a relaunch of its F&F clothing line online.
The brand is once again available online, which should mean a major sales boost for the label.
More than 2,200 products across womenswear, menswear, kidswear, shoes and accessories can now be ordered via the retailer's own webstore and its grocery and Clubcard app for the first time in seven years.
The move follows the company ramping up its online ops via the launch of the Tesco marketplace last year and includes in-demand pieces like its special collaborations and its seasonal items such as school uniforms. It also promised more items being made available online in the months ahead.
Having boosted job roles in its F&F team, it's clearly expecting a sales boom as supermarket clothing continues to be a popular choice for consumers.
Rival Asda is putting ever more support behind its George line and while Sainsbury's recently switched more space in its stores to foods, its Tu clothing offer continues to be a key part of its selection and its sales growth has been easily beating that of general merchandise.
For the online relaunch, Tesco is applying a £3.99 delivery fee and a return fee of £2.50 via courier (orders can be returned to larger stores for free).
As mentioned, the F&F line hasn't been available online since 2018 when the firm's loss-making non-food website Tesco Direct was shuttered.
But it was clear that it was continuing to prioritise F&F back in March when it named H&M Group executive Katja Ahola Klamkin as its new managing director for its clothing and home ops, replacing Jan Marchant, who was retiring after more than two decades at Tesco.
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