England Lionesses's paltry win bonus for Euro 2025 compared to mens team but stars could rake in millions off the field

Scottish Sun

2 days ago

The Lionesses can close the gap with marketing deals and have been labelled 'more marketable' than the men's team.
Lionesses Share England Lionesses's paltry win bonus for Euro 2025 compared to mens team but stars could rake in millions off the field
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ENGLAND WOMEN are set to receive a £1.7 million bonus if they win the Euros - almost ten times less than what the men would have pocketed if they had won.
England's men's team were on course to receive £14MILLION in bonuses from the FA if they had beaten Spain in the final of Euro 2024.
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The Lionesses are set to rake in £1.7 million in bonuses should they beat Spain to win the Women's Euros on Sunday
Credit: AP
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England scraped through close calls in the quarter and semi-finals, thanks in no small part to the heroic interventions of teenager Michelle Agyemang
Credit: Getty
But their female counterparts of due to receive just a fraction of that sum, sharing a bonus of just £1.7m.
According to reports from the Mirror, each player is set to receive a bonus of £73,000 if they win.
This is in stark contrast to the men's team, who had a shot at securing over £400,000 each, with another £4million going to manager Gareth Southgate.
However, the female players are expected to make up some of the difference through their own deals away from the team.
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Sponsorship expert Nigel Currie said: "The Lionesses could certainly cash in by retaining the Euros.
'It would be a unique achievement and the potential offers would far exceed those on the table currently.
"Many of the high-profile players can expect to earn million-pound endorsement contracts on the back of further success.'
The Lionesses are expected to pocket an estimated £3million between sponsorship deals and social media platforms.
England women's players already have individual sponsorship deals that extend well beyond the traditional sporting brands.
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These deals span across various industries including fast-food, banking, cosmetics and automakers, as well massive income from social media and sponsored posts.
Hayley Knight, co-founder of PR company BE YELLOW, told MailSport: "They're doing more outside the sport than the men's team ever have,'
England star Chloe Kelly speaks about her crucial Euros penalty against Italy
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Nike's recent sponsorship campaign featuring the Lionesses has taken over advertising boards across London
Credit: Alamy
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Chloe Kelly is no stranger to sponsorships outside of sport, holding a £2million deal with Land Rover and having previously starred in a campaign for Calvin Klein
Credit: The Mega Agency
"They're more human. They're more accessible. They're pushing for equal access in sport for schools and they're influencing policy.
"And the one wonderful thing about the Lionesses in particular and this particular team is that there's no scandal, they're very open and honest.
"There's LGBT representation. It's very diverse."
England squeezed through the semi-final in dramatic fashion after Michelle Agyemang's 96th-minute equaliser forced the match into extra time.
Chloe Kelly followed up her saved penalty in the 119th minute to send England through.
The Lionesses are set to face Spain in the final on Sunday.
The match will be a repeat of the 2023 Women's World Cup final, from which Spain emerged 1-0 victors.