The streets are talking and Express Entertainment is listening
Instead of billboards and ballrooms, the channel has taken to the streets of Karachi and Lahore, DSNG van in tow, inviting locals to share their most colourful, hilarious, and heartfelt tales. This isn't a red carpet or a press conference — it's chai with strangers who feel like family, the friendly feud over who parks where, whispered romances, unspoken alliances, and the way everyone rallies together when an outsider dares to challenge their turf.
Wrapped in a bold, eye-catching poster, the roaming van has become a moving invitation: spot it, step inside, and your neighbourhood's memories might just find their way to millions of screens. It's storytelling as it should be — raw, rooted, and real.
For Express Entertainment, this isn't just a marketing campaign — it's a statement of intent. By meeting people where they live and listening to the stories that shape them, the channel is blurring the line between fiction and reality, paving the way for a new kind of connection with its audience.
The campaign is only the beginning. Soon, those same emotions will come alive on screen through their new TV Drama, in a way that feels lived-in, not manufactured.
So keep your eyes open — the van might be coming to your street next.
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Express Tribune
11-08-2025
- Express Tribune
The streets are talking
Express Entertainment has invited the people of Karachi and Lahore to take its viewers on a trip through their best experiences. photo: file In a country where every chai stall, balcony, and corner shop hides a story, Express Entertainment's latest street campaign is bringing them to light. "Mera Mohalla Meri Kahani" is a vibrant, unfiltered celebration of the traditions, memories and unbreakable bonds that make every neighbourhood unforgettable. Instead of billboards and ballrooms, the channel has taken to the streets of Karachi and Lahore, DSNG van in tow, inviting locals to share their most colourful, hilarious, and heartfelt tales. This isn't a red carpet or a press conference - it's chai with strangers who feel like family, the friendly feud over who parks where, whispered romances, unspoken alliances, and the way everyone rallies together when an outsider dares to challenge their turf. Wrapped in a bold, eye-catching poster, the roaming van has become a moving invitation: spot it, step inside, and your neighbourhood's memories might just find their way to millions of screens. It's storytelling as it should be - raw, rooted, and real. For Express Entertainment, this isn't just a marketing campaign - it's a statement of intent. By meeting people where they live and listening to the stories that shape them, the channel is blurring the line between fiction and reality, paving the way for a new kind of connection with its audience. The campaign is only the beginning. Soon, those same emotions will come alive on screen through their new TV Drama, in a way that feels lived-in, not manufactured. So keep your eyes open - the van might be coming to your street next.
Express Tribune
11-08-2025
- Express Tribune
The streets are talking and Express Entertainment is listening
In a country where every chai stall, balcony, and corner shop hides a story, Express Entertainment's latest street campaign is bringing them to light. 'Mera Mohalla Meri Kahani' is a vibrant, unfiltered celebration of the traditions, memories and unbreakable bonds that make every neighbourhood unforgettable. Instead of billboards and ballrooms, the channel has taken to the streets of Karachi and Lahore, DSNG van in tow, inviting locals to share their most colourful, hilarious, and heartfelt tales. This isn't a red carpet or a press conference — it's chai with strangers who feel like family, the friendly feud over who parks where, whispered romances, unspoken alliances, and the way everyone rallies together when an outsider dares to challenge their turf. Wrapped in a bold, eye-catching poster, the roaming van has become a moving invitation: spot it, step inside, and your neighbourhood's memories might just find their way to millions of screens. It's storytelling as it should be — raw, rooted, and real. For Express Entertainment, this isn't just a marketing campaign — it's a statement of intent. By meeting people where they live and listening to the stories that shape them, the channel is blurring the line between fiction and reality, paving the way for a new kind of connection with its audience. The campaign is only the beginning. Soon, those same emotions will come alive on screen through their new TV Drama, in a way that feels lived-in, not manufactured. So keep your eyes open — the van might be coming to your street next.
Express Tribune
05-04-2025
- Express Tribune
'Paradise' starring Iqra Aziz and Shuja Asad premieres on April 14
Listen to article The highly anticipated romantic drama serial Paradise is set to make its debut on Express Entertainment starting 14th April. The series will air every Monday and Tuesday at 8:00 PM, captivating audiences with the love story of Fia and Taimoor, portrayed by Iqra Aziz and Shuja Asad. This marks the first time that Iqra Aziz and Shuja Asad will be seen together on screen, and their chemistry is expected to be a highlight of the show. The plot promises to explore the journey of love that begins with a twist – when love knocks on your door, but you don't know it yet. Directed by Yasir Hussain, Paradise is written by Nasir Hussain and Yasir Taj, bringing a fresh romantic narrative to viewers. As the story unfolds, viewers will be taken through a beautiful exploration of love, emotions, and relationships. Don't miss the premiere of Paradise on April 14, only on Express Entertainment.
