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InMobi's Glance AI is changing how you shop, says CEO

InMobi's Glance AI is changing how you shop, says CEO

CNBC30-05-2025

InMobi Founder & CEO Naveen Tewari explains how the company's new Glance AI platform is revolutionizing online shopping through generative AI. He discusses its global rollout, user engagement, and the potential for long-term monetization, while also touching on India's tech talent landscape and the company's IPO ambitions.

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Starting this week, some Galaxy phone users can try an AI shopping experience from their lock screens that shows how they'd look in certain outfits. It's a partnership between Samsung and Glance AI, and uses AI to let users see real photos of themselves dressed in certain fashions and styles -- with a link to purchase a click away, of course. The Galaxy-Glance AI rollout began this week for users of certain devices, and the AI shopping app will be available to all users within 30 days, according to Glance AI. The new technology is available as an app and as a lockscreen, and is optional. A Glance AI spokesperson said that "Samsung will be doing promotions on all their devices to educate user on this new AI tech, and users will have an option to install and activate." See yourself in a new outfit The Glance AI app takes an image of the user, then generates images of how that person would look in certain outfits. The user can choose to buy the clothes with a tap. Glance AI said it will leverage its partnership with more than 400 US and worldwide clothing brands to create recommendations and fulfill orders. To use the app, users can take a selfie on the spot, upload an image of themselves or grant access to their photo gallery. The app will be available for download in the Samsung Galaxy Store, and users can opt in with a setting to allow the use of the app from their lock screen. This latest AI feature is a new spin on the so-called "try on" technology that allows would-be customers to use AI to see how they look in different clothes and accessories. In other try-on tech, such as that from Google, users can find clothes and see how they would look in them or get different looks based on recommendations they give the AI. AI finds possible outfits for you Glance AI's new app goes a step further and tries to infer and predict what outfits customers will look good in and spark them to purchase those clothes. In short, Glance AI will show you dressed in an outfit, and maybe you'll like it enough to buy it. "Glance AI is driven by a core human truth: we want to become the best version of ourselves. What stands between that aspiration and reality is the awareness of what is possible or access to platforms that enable this," said Naveen Tewari, Founder and CEO, Glance & InMobi. The rollout will begin with these devices:

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Samsung 手機鎖屏變 AI 衣櫃,鍾意更可一鍵購買新衣?

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Samsung phones are getting a weird AI shopping platform nobody asked for
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Glance AI, a brand owned by mobile advertising company InMobi, has announced a partnership with the Samsung Galaxy Store to roll out its e-commerce platform to Galaxy phones in the US. The company's app centers around what it calls 'a Generative AI shopping platform,' which is a serious contender for the most cursed phrase I've read today. The 'experience' comprises both a standalone app and a lock screen component to try and sell you clothes. Crucially, the whole thing is 'fully opt-in,' which, thank Christ. But even if you opt out — which you absolutely should! — this feels like a sign of things to come as advertisers try to leverage AI to sell us more stuff. Buckle up. You may remember InMobi as the company ruining Motorola's otherwise decent budget phones with a bunch of e-commerce nonsense. The version of this that Galaxy owners might see centers on a feature that uses gen AI and a photo of you to create images of you wearing different outfits, with new 'looks' available every day. Unsurprisingly, you can buy the clothes with a tap. This can all happen on your lock screen, and for some reason you can save these AI generated creations as lock screen wallpapers. I will not be doing this. Glance AI's lock screen features appear to vary by region; in India, where InMobi was founded, Glance lock screens show ads in addition to things like news updates and sports scores. The implementation on Samsung phones doesn't seem to include ads, mercifully, at least for now. I don't know about you but I will absolutely throw my phone into the sea the first time I see an ad on my lock screen, so I hope this never comes to pass. Glance AI is rolling out to Samsung Galaxy S22, S23, S24, and S25-series phones starting today, and should reach 'a full 100% scale' in the next 30 days. Presumably it'll arrive as an optional download in the Galaxy Store when that happens, though I wouldn't be surprised if it comes with a push notification encouraging users to go download it.

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