Beyoncé and Levi's Team Up for Bold New Denim Collection
BeyoncéandLevi'shave officially launched the BEYONCÉ X LEVI'S denim collection, debuting alongsideThe Denim Cowboy, the final campaign film in the year-long Levi'sREIIMAGINEseries. The film, set to a re-edited version of Beyoncé'sLevii's Jeansfrom herCowboy Carteralbum, reimagines classic Levi's ads from the '80s and '90s through Beyoncé's lens. Styled with rhinestones, lacing and embroidery, the new collection transforms signature Levi's silhouettes like the 501 and the '90s Shrunken Trucker. Notably, the '501 Curve' is introduced as a new fit designed specifically for curvier bodies.
Three distinct finishes—Western Crystal, Laced Up and Authentic—offer statement-making options that mix glamor and heritage, each marked by custom BEYONCÉ X LEVI'S leather patches and a first-ever double arcuate stitch. The collection is available now via Beyoncé'sofficial siteand set to hit Levi's stores and site on August 7. The campaign was produced in collaboration with Parkwood Entertainment, TBWA\Chiat\Day LA and Grammy-winning director Melina Matsoukas, with a surprise cameo from actor Timothy Olyphant. Global Chief Marketing Officer Kenny Mitchell called the collab 'a new, iconic chapter in Levi's history.'
Take a closer look at the collaboration in the short film by Levi's below.
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Beyoncé's 'Cowboy Carter' tour is in the past: Relive the spectacle's top moments
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Kelly Rowland and Michelle Williams stunned the crowd as they joined her onstage, delivering throwback hits like their 2001 anthem 'Bootylicious' and 2005 hit 'Lose My Breath.' The crowd erupted as soon as Beyoncé introduced the trio. As they hit the stage, each member delivered on her solo parts while dancing in perfect sync. Rowland and Williams even helped Beyoncé with her 'Renaissance'-favorite 'Mute Challenge,' and the moment felt especially special when they sang the lyrics, 'just me and my crew — big energy!' Destiny's Child rose to fame in the '90s with original members Beyoncé, Rowland, LaTavia Roberson, and LeToya Luckett, later becoming the iconic trio with Williams. The group split in 2006 but remained close, with fans continuing to call for a reunion. 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