In stores only: The high-demand Aldi items you can't buy on DoorDash
Released every Wednesday, Aldi's 'special buys' – a weekly rotation of limited-edition items that includes seasonal favourites such as camping and snow gear, as well as bulkier items like reformer pilates machines – will not be available for purchase through DoorDash. Neither will liquor, which includes Aldi's award-winning wines.
'With special buys, we just want to make sure we do it right,' Aldi Australia group buying director Simon Padovani-Ginies said.
'Obviously, if we sell lawnmowers or 75-inch TVs, it's going to be pretty difficult for a Dasher to put it on the back of their bike and delivery to come on time. And they sell out extremely fast,' he said.
'Our customers know if you want a special buy at Aldi, get there on a Wednesday morning… Customers need to continue heading into store if they want exciting products.'
Aldi's new partnership with DoorDash began on Tuesday in a trial in Canberra. It is the last major supermarket chain to make home delivery available after Costco announced a similar partnership with DoorDash in early February to bring bulk-buy goods to Australians' doorsteps.
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Online-ordered grocery delivery is forming a growing slice of supermarket sales, if the numbers from Aldi's biggest rivals are anything to go by. Woolworths' online sales have increased 20 per cent and Coles are up 22.6 per cent, outpacing in-store growth.
Aldi, which has just opened its 600th store, will aim to expand the trial beyond Canberra 'as soon as we can', Padovani-Ginies said. Canberra was chosen for its relative geographical isolation and high demographic of residents comfortable adopting new digital experiences.
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