Disney's ESPN strikes landmark deal to buy NFL Network — league grabs 10% stake in blockbuster swap
In a seismic shake-up set to redefine global sports broadcasting, ESPN has agreed in principle to acquire NFL Network and other crown-jewel media assets from the National Football League — with the league receiving a 10% equity stake in ESPN in return.
The non-binding agreement instantly positions Disney's sports arm as the most powerful NFL distributor in the world. It brings the league directly into ESPN's ownership structure for the first time. Analysts say the tie-up reflects the rising importance of streaming and fandom data. Both sides believe the alliance will future-proof how football is delivered to viewers. Fans are being promised unprecedented access in what insiders call a 'generational' rights play.
ESPN lands RedZone and NFL Fantasy in mega move
The non-binding agreement hands ESPN control of NFL Network, the NFL's hugely popular RedZone linear channel, and the NFL Fantasy platform. The move marks ESPN's boldest expansion since its inception, positioning Disney's sports powerhouse as the all-in-one destination for football fans worldwide. Executives say the deal is designed to bring 'more NFL football to more fans in new and innovative ways.'
Disney-NFL pact fuels streaming power play
A second non-binding agreement will allow the NFL to license key content and intellectual property to ESPN for use across its newly acquired outlets.
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This comes as ESPN prepares to launch a direct-to-consumer streaming service tailored for the next generation of global viewers. 'This deal helps fuel ESPN's digital future,' said Jimmy Pitaro, chairman of ESPN, hinting at a game-changing platform built for anytime, anywhere consumption.
Robert A. Iger and Roger Goodell call it a 'premier fan destination'
Robert A. Iger, CEO of The Walt Disney Company, called the announcement 'a way for the world's leading sports media brand and America's most popular sport to deliver an even more compelling experience for NFL fans.'
NFL Commissioner Roger Goodell hailed NFL Network's legacy since its 2003 launch, adding the sale to ESPN would 'provide more NFL football for more fans in new and innovative ways.' Both leaders framed the tie-up as a win-win for reach, innovation and access.
More football, more access, more innovation ahead
The transaction underscores a shared vision to blend ESPN's storytelling and technology with the NFL's unrivaled content and fan loyalty. By integrating Thursday Night Football, Combine coverage and blockbuster original programming under Disney's umbrella, the companies aim to create 'a premier destination for football fans.' Though non-binding, this agreement signals the dawn of a new era in how professional football will be consumed, celebrated and experienced globally.
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