Amazon PPC Management Announces Rebranding & Expansion Into Full Amazon Management Services Under New Name, Sellers Side
"We started as specialists in Amazon PPC, and we have built a strong reputation doing exactly that," says Jonny Golding, founder and Managing Director. "But we realized that ad performance alone is limited if other parts of the Amazon journey are not optimized. This rebrand to Sellers Side reflects our expanded capabilities and the impact we can now deliver across the entire sales funnel."
With the rebrand, Sellers Side introduces a full-service model built around three core pillars: advertising, creative, and operational management. From the moment a seller's stock hits the warehouse, Sellers Side is fully embedded, handling not just ads but listing optimization, creative production, customer communication, seller support, and backend troubleshooting.
Golding explains, "Think of it this way, great ads won't convert if the product page doesn't convince. And listings won't rank without strong ad data. We wanted more control and continuity across all those touchpoints, so we brought the entire process in-house. That lets us test, iterate, and scale more effectively than one-off contractor fixes ever could."
The decision comes after years of steady growth. While Golding began freelancing in 2019, Amazon PPC Management officially launched in 2021. Today, the agency manages millions in annual revenue across various clients. Sellers Side has developed particular expertise in the sports and outdoor category, its ideal client being an Amazon-focused brand in that space, generating between $2 million and $5 million annually in revenue. Most of their current clients are based in the U.S. and Europe.
To better support this demographic, Sellers Side is also piloting a new performance-based onboarding approach. "We are testing a model where we do upfront work, optimizing ads or listings, and aim to generate a significant uplift, potentially $10,000 in added revenue, before any long-term engagement begins," Golding reveals. "It's a way to de-risk the agency relationship for brands and prove what we can deliver before they even sign."
In addition to these structural changes, Golding will be sharing his insights with the Amazon community through a new YouTube channel, where he will regularly break down trends, strategies, and tactics for sellers.
For sellers seeking actionable tips, Golding recommends two quick wins: First, cross-targeting, where brands use Amazon's product targeting tools to advertise their own products on their own listings, creating a "walled garden" effect that blocks competitors and boosts internal sales.
Second, brand-tailored promotions, especially for abandoned carts. "Most brands overlook this," he says. "But it consistently delivers ROI."
Still, he advises caution. "The most common mistake we see is sellers trying to fix the wrong thing. They think it's a sales issue or a product issue, but the real problem might be poor conversion. That's why we always recommend a professional account analysis before diving in."
With a broader toolkit and deeper involvement across the full Amazon ecosystem, Sellers Side is positioning itself as more than an ad agency; it's a results-driven growth partner ready to guide brands through Amazon's ever-shifting landscape.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Int'l Business Times
a day ago
- Int'l Business Times
Air Canada To Resume Flights After Govt Directive Ends Strike
Air Canada said it will resume flying on Sunday after the country's industrial relations board ordered an end to a strike by 10,000 flight attendants that effectively shut down the airline and snarled summer travel. The Canada Industrial Relations Board (CIRB) "directed Air Canada to resume airline operations and for all Air Canada and Air Canada Rouge flight attendants to resume their duties by 14:00 EDT on August 17, 2025," the airline said in a statement. While it plans to resume flights on Sunday evening, Canada's flag carrier warned it would take "several days before its operations return to normal." Some flights are still set to be cancelled over the next seven to 10 days, it added. Air Canada cabin crew walked off the job early Saturday over a wage dispute. Hours later, Canada's labor policy minister, Patty Hajdu, invoked a legal provision to halt the strike and force both sides into binding arbitration. "The directive, under section 107 of the Canada Labour Code, and the CIRB's order, ends the strike at Air Canada that resulted in the suspension of more than 700 flights," the Montreal-based carrier said. The Canadian Union of Public Employees (CUPE), which is representing the workers, sought wage increases as well as to address uncompensated ground work, including during the boarding process. It had previously said its members would remain on strike until the government formally issued an order that they return to work. It had urged passengers not to go to the airport if they had a ticket for Air Canada or its lower-cost subsidiary Air Canada Rouge. While it did not immediately issue a response to the back-to-work directive, the CUPE earlier slammed the Canadian government's intervention as "rewarding Air Canada's refusal to negotiate fairly by giving them exactly what they wanted." "This sets a terrible precedent," it said. The union also pointed out that the chairwoman of CIRB, Maryse Tremblay, previously worked as legal counsel for Air Canada. Tremblay's ruling on whether to end the strike was "an almost unthinkable display of conflict-of-interest," the union posted on Facebook. On Thursday, Air Canada detailed the terms offered to cabin crew, indicating a senior flight attendant would on average make CAN$87,000 ($65,000) by 2027. CUPE has described Air Canada's offers as "below inflation (and) below market value." In a statement issued before the strike began, the Business Council of Canada warned an Air Canada work stoppage would exacerbate the economic pinch already being felt from US President Donald Trump's tariffs. Canada's flag carrier counts around 130,000 daily passengers and flies directly to 180 cities worldwide.
Local Germany
3 days ago
- Local Germany
Germany and the UK take next step towards direct train connection
Germany and Great Britain took the next step toward creating a direct rail connection between London and Berlin this week. German Transport Minister Patrick Schnieder (CDU) and his British counterpart Heidi Alexander (Labour Party) signed a declaration in Hamburg this week, which will see a task force created to move the project forward. "We are committed to ensuring that the first trains under the English Channel can roll directly from Germany to Great Britain in the coming years," said Schnieder. Alexander emphasised that the project should "open up new opportunities for tourism, business and cultural exchange". "A direct rail connection would contribute to the creation of new jobs and strengthen the important trade links that are the basis of our economic relations with Germany." The two transport ministers also emphasised the project's importance for boosting train travel in Europe. "A continuous connection would simplify travel enormously and significantly increase the attractiveness of train travel," said Schnieder. The travel ministers did not announce a timeline for when services would begin on the direct connection. Currently, rail transport between Germany and Great Britain is only possible with a stopover to change trains, for example in Brussels or Paris. Plans for a direct Germany-Great Britain connection have been in the works for some time. In June, the railway company Eurostar announced that it wanted to offer a direct connection between Germany and Great Britain for the first time in the coming years. Eurostar is cooperating with Deutsche Bahn on connections with transfers between Germany and Great Britain. At the beginning of the year, plans for a direct connection between London and Cologne or Frankfurt were also reported. READ ALSO: Where can you go by direct night train from Stuttgart? Advertisement Among the top issues to be clarified is how border controls would be managed on the rail connection. The German-UK joint task force is set to examine how how security controls could be implemented, along with infrastructure operators and railway companies. Germany has recently announced that it plans to extend stepped-up border controls at all of its land borders beyond the prior September 15th deadline.
Int'l Business Times
3 days ago
- Int'l Business Times
YouTube Turns To AI To Spot Children Posing As Adults
YouTube has started using artificial intelligence (AI) to figure out when users are children pretending to be adults on the popular video-sharing platform amid pressure to protect minors from sensitive content. The new safeguard is being rolled out in the United States as Google-owned YouTube and social media platforms such as Instagram and TikTok are under scrutiny to shield children from content geared for grown-ups. A version of AI referred to as machine learning will be used to estimate the age of users based on a variety of factors, including the kinds of videos watched and account longevity, according to YouTube Youth director of product management James Beser. "This technology will allow us to infer a user's age and then use that signal, regardless of the birthday in the account, to deliver our age-appropriate product experiences and protections," Beser said. "We've used this approach in other markets for some time, where it is working well." The age-estimation model enhances technology already in place to deduce user age, according to YouTube. Users will be notified if YouTube believes them to be minors, giving them the option to verify their age with a credit card, selfie, or government ID, according to the tech firm. Social media platforms are regularly accused of failing to protect the well-being of children. Australia will soon use its landmark social media laws to ban children under 16 from YouTube, a top minister said late last month, stressing a need to shield them from "predatory algorithms." Communications Minister Anika Wells said four-in-ten Australian children had reported viewing harmful content on YouTube, one of the most visited websites in the world. Australia announced last year it was drafting laws that will ban children from social media sites such as Facebook, TikTok and Instagram until they turn 16. "Our position remains clear: YouTube is a video sharing platform with a library of free, high-quality content, increasingly viewed on TV screens," the company said in a statement at the time. "It's not social media." On paper, the ban is one of the strictest in the world. It is due to come into effect on December 10. The legislation has been closely monitored by other countries, with many weighing whether to implement similar bans.
