Nitrogen's 2025 Firm Growth Survey Reveals Disconnect Between Advisors and Investors
'It's clear from the data that trust, communication, and client-facing technology aren't just differentiators, they're growth catalysts,' said Craig Clark, Chief Marketing Officer at Nitrogen. 'The vast majority – 95 percent – of advisors felt that cross-selling specialized services such as estate and tax planning would be a key driver of their growth, but investors shared they'd much prefer advisors utilize better client-facing technology to support and explain their investment strategies and to build trust.'
Key Findings from the 2025 Growth Survey:
Organic Growth Accelerated: 57% of advisory firms surveyed achieved 11%+ organic growth last year, excluding market performance. This is a stark increase from last year's report, which found that 22% of advisors achieved 5% or less growth.
Technology as a Growth Driver: 68% of investors said they would consider switching to an advisor who offers better client-facing technology and portfolio clarity.
Risk Tolerance Misunderstood: 91.6% of investors rated risk tolerance as critically important, yet few firms cite risk tolerance software as essential to growth.
Willingness to Pay for Value: Nearly 3 in 4 investors would pay higher fees if given access to tools that increase their understanding and engagement.
Organic Growth Prioritized: 35% of advisors said increasing their organic growth would have the largest impact on their firm's future valuation.
The report also reveals a changing marketing landscape for advisors. For the first time, organic marketing efforts like content and SEO outpaced referrals as the top source of new client leads. Additionally, firms using lead-gen tools, such as Nitrogen's proprietary Risk Questionnaire, saw 2.4 times more prospect volume.
These insights underscore a broader industry shift: firms that align their strategies with investor expectations, especially around communication, personalization, and technology, are poised to outpace their peers in both growth and client retention.
Download the Full Report
The 2025 Nitrogen Firm Growth Survey is available now. Download the full report and discover the strategies powering high-growth advisory firms at https://nitrogenwealth.com/growth-survey/.
ABOUT NITROGEN
Nitrogen has been revolutionizing how financial advisors and wealth management firms engage with their clients since the launch of Riskalyze in 2011. Today, Nitrogen offers an integrated client engagement software platform featuring risk tolerance, proposal generation, investment research, and financial planning tools designed to help firms and financial advisors deliver personalized advice. The company invented the Risk Number®, built on top of a Nobel Prize-winning academic framework, and is the champion of the Fearless Investing Movement — tens of thousands of financial advisors committed to our mission of empowering the world to invest fearlessly. To learn more, visit NitrogenWealth.com.
The 2025 Growth Survey engaged 1,400 total respondents through email, social media, and notifications within the Nitrogen platform. Participants included financial advisors, firm executives, and individual investors residing in the United States.
Survey submissions were collected online between December 15, 2024, and January 15, 2025. There were a total of 55 questions divided between two surveys—one for financial professionals and one for individual investors. Advisor questions focused on: Demographics, Growth & Succession, Marketing & Lead Generation, and Technology & Client Engagement. Investor questions explored: Background & Demographics, Advisor Selection & Trust, Communication & Reporting, Services & Value, and Future Orientation & Relationships.
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Avidia Bancorp, Inc. Reports Second Quarter 2025 Financial Results
HUDSON, Mass.--(BUSINESS WIRE)--Avidia Bancorp, Inc. (the 'Company') (NYSE: 'AVBC'), the holding company of Avidia Bank, today reported second quarter financial results of Assabet Valley Bancorp, the former mutual holding company of Avidia Bank. As previously reported, Assabet Valley Bancorp completed its mutual-to-stock conversion transaction effective July 31, 2025, which resulted in the Company completing its initial public offering of shares of its common stock and becoming the stock holding company of Avidia Bank. Selected Financial Highlights for the Second Quarter of 2025 Statement of Operations: Quarterly net income was $3.9 million, compared to a net loss of $11.6 million for the first quarter. Quarterly net interest income increased by $1.4 million from the first quarter to $20.6 million. Net interest margin increased by 15 basis points from the first quarter to 3.19%. The cost of interest-bearing liabilities decreased by 13 basis points. 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Forward-Looking Statements Statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are intended to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by use of the words "believe," "expect," "anticipate," "intend," "estimate," "assume," "outlook," "will," "should," and other similar expressions which do not relate to historical matters. Although we believe that these forward-looking statements are based on reasonable estimates and assumptions, they are not guarantees of future performance. You should not place undue reliance on forward-looking statements because they are subject to significant risks, uncertainties and other factors which are, in some cases, beyond our control. Our actual results could differ materially from those presented in the forward-looking statements as a result of, among other factors, changes in general business and economic conditions nationwide and in our local markets, including changes which adversely affect borrowers' ability to service and repay loans; changes in customer behavior due to political, business and economic conditions, including inflation; conditions in the capital and debt markets; reductions in net interest income resulting from interest rate volatility and changes in the balances and mix of our loans and deposits; changes in market interest rates and real estate values; decreases in the value of securities and other assets or in deposit levels necessitating increased borrowing to fund loans and investments; competition from other financial institutions; changes in legislation or regulation and accounting principles, policies and guidelines; cybersecurity incidents; fraud; natural disasters; the risk that we may be unsuccessful in implementing our business strategy; and the other risks and uncertainties disclosed in Avidia Bancorp, Inc.'s definitive prospectus dated May 13, 2025, as filed the U.S. Securities and Exchange Commission. Forward looking statements speak only as of the date of this release, and we do not undertake any obligation to update or revise any of them to reflect events or circumstances occurring after the date of this release or to reflect the occurrence of unanticipated events, except as may be required by applicable law or regulation. Assabet Valley Bancorp Consolidated Balance Sheets (Unaudited) As of June 30, 2025 Change From (In thousands) June 30, 2025 March 31, 2025 June 30, 2024 March 31, 2025 June 30, 2024 Assets Cash and due from banks $ 24,667 $ 24,282 $ 15,394 $ 385 1.6 % $ 9,273 60.2 % Short-term investments 283,919 58,800 58,671 225,119 382.9 225,248 383.9 Total cash and cash equivalents 308,586 83,082 74,065 225,504 271.4 234,521 316.6 Securities available for sale, at fair value 266,249 261,946 274,900 4,303 1.6 (8,651 ) (3.1 ) Equity securities, at fair value - - 13,430 - - (13,430 ) (100.0 ) Securities held to maturity, at amortized cost 16,747 16,746 16,746 1 - 1 - Total securities 282,996 278,692 305,076 4,304 - (22,080 ) - Federal Home Loan Bank stock, at cost 12,083 14,729 16,210 (2,646 ) (18.0 ) (4,127 ) (25.5 ) Loans held for sale - 711 1,485 (711 ) (100.0 ) (1,485 ) (100.0 ) Total loans 2,248,021 2,233,033 2,145,471 14,988 0.7 102,550 4.8 Less: Allowance for credit losses (23,425 ) (21,849 ) (20,875 ) (1,576 ) 7.2 (2,550 ) 12.2 Net loans 2,224,596 2,211,184 2,124,596 13,412 0.6 100,000 4.7 Premises and equipment, net 29,098 29,020 28,133 78 0.3 965 3.4 Bank-owned life insurance 36,093 35,805 35,004 288 0.8 1,089 3.1 Accrued interest receivable 8,922 8,802 9,110 120 1.4 (188 ) (2.1 ) Net deferred tax asset 11,323 11,738 14,520 (415 ) (3.5 ) (3,197 ) (22.0 ) Goodwill 11,936 11,936 11,936 - 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(2) Net interest rate spread represents the difference between the weighted average yield on interest-earning assets and the weighted average rate of interest-bearing liabilities. (3) Net interest-earning assets represent total interest-earning assets less total interest-bearing liabilities. (4) Net interest margin represents net interest income divided by average total interest-earning assets. Expand
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