Titans score win with schedule release campaign
The Titans once again earned high marks for their social media video to announce the team's schedule.
Why it matters: Schedule release day creates a friendly competition among NFL franchises for which team can come up with the most creative campaign.
Flashback: Two years ago the Titans went viral for their schedule release video, which featured bumbling tourists getting the name of their opponents wrong.
Flash forward: This year's video mimicked a prescription drug commercial, depicting forlorn Titans fans suffering from football season withdrawal (or FSW).
The solution? "Schedule-rizi, a once-a-season schedule fix that cures FSW."
The Titans worked with The Groundlings, a Los Angeles-based improvisation and sketch comedy troupe, to produce the Schedule-rizi video. Groundlings members Kiel Kennedy and Eliot Schwartz helped write and acted in the video.
What they're saying: The video earned props from NFL media people like Mike Golic, who said it was "in the running for #1."
ESPN's Adam Schefter called it"A Titans win" to his 11.5 million followers on X.
Zoom out: As for the schedule itself, the most scrutiny was around the team's opening game, since it will presumably be rookie quarterback Cam Ward's debut.
The Titans and Ward will be challenged with a road game against the Denver Broncos, who boasted a ferocious defense last season. The Broncos led the league in sacks and were No. 5 overall against the pass last season.
Also of note, the Titans schedule includes zero prime-time games, which is a demonstration that NFL media doesn't expect much of the team this season.
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