Virat Kohli and Anushka Sharma finds new surprises in familiar Dubai
HighlightsThe Dubai Corporation for Tourism and Commerce Marketing has launched a new campaign titled 'Dubai, Ready For a Surprise', featuring Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The campaign film showcases Kohli and Sharma exploring Dubai's unique experiences, highlighting the city's vibrant culture, culinary offerings, and thrilling adventures, while emphasizing their personal connection to the destination. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, stated that Kohli and Sharma's genuine affection for Dubai makes them ideal ambassadors for promoting the city.
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled its new campaign – 'Dubai, Ready For a Surprise' – starring
Virat Kohli
and
Anushka Sharma
.
Kohli and Sharma share a personal connection with the city, inspiring them to embark on their first-ever destination-focused collaboration.
Marking the first phase of this partnership, the film at the heart of the campaign highlights Dubai as the perfect destination for all travellers, as Kohli and Sharma unveil a series of surprises while exploring the city's diverse experiences.
The film ends with a twist leaving the audience wondering if there's more to discover.
Rich in colour, culture and energy, the campaign film encapsulates the vibrant essence of the city through a blend of varied culinary experiences, spontaneous cultural interactions, thrilling adventures and musical interludes.
The story begins with Kohli planning a thoughtful and personalised experience for Sharma, creating memorable moments that go beyond the expected. He reveals a new side of the city – one that matches her vibe, emotions and preferences.
He chooses each experience to align with her wishes, creating a deeper and more intimate connection with Dubai.
As long-time friends of Dubai, Kohli and Sharma's fondness for the destination emerges naturally on screen as they wander through hidden corners, laugh together, explore and uncover experiences that reveal the city's soul in new and surprising ways.
Whether it's an intimate moment admiring the
Dubai skyline
or the thrill of parasailing over beaches, the campaign film showcases a side of Dubai that even seasoned visitors like them find delightfully surprising.
Kohli said, 'Dubai holds a special place for Sharma and me –This campaign has let us see the city through fresh eyes, and we can't wait for others to do the same.'
Sharma said, 'We're happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.'
Issam Kazim, chief executive officer of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said, 'This collaboration with Kohli and Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city.'
The campaign's hero film is supported by a 360-degree rollout across social media, digital platforms and targeted offline activations.
Watch the video here:
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