e.l.f. Beauty Expands Presence in The Netherlands and Belgium with Entry into KRUIDVAT and TREKPLEISTER Drugstores
e.l.f. Beauty expands presence in The Netherlands and Belgium with entry into KRUIDVAT and TREKPLEISTER. These retail launches are the latest development in the brand's international growth strategy.
Share
With a presence in 15 countries and global distribution via eShopWorld, e.l.f.'s success in non-U.S. markets continues, and the company sees significant white space ahead. In Q3 of fiscal year 2025, the company's non-U.S. net sales grew 66% year-over-year, with non-U.S. markets accounting for 20% of the company's total net sales.
As of May 26 th 2025, e.l.f. Cosmetics and e.l.f. SKIN products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide in The Netherlands and 271 Kruidvat stores in Belgium. The community can also shop e.l.f. products online on kruidvat.nl, kruidvat.be and trekpleister.nl, starting with e.l.f. Cosmetics on May 26 th and e.l.f. SKIN on June 2 nd 2025.
"We are excited to collaborate with KRUIDVAT and TREKPLEISTER to bring e.l.f.'s premium quality products to even more beauty and skincare enthusiasts in The Netherlands and Belgium," said Christine Cassidy, Vice President and General Manager, International, e.l.f. Beauty. "Since launching in each market, we've seen incredible momentum from our community, and this footprint expansion will further ensure our products are even more accessible!"
e.l.f. Cosmetics first launched in The Netherlands in 2021 and in Belgium in 2023 and quickly became a viral favorite, winning over beauty enthusiasts with its Holy Grail products including Halo Glow Liquid Filter, Halo Glow Beauty Wands, Power Grip Primer and Glow Reviver Lip Oil.
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com
About Kruidvat and Trekpleister
Kruidvat has more than 1,250 stores in The Netherlands and Belgium and is the market leader in the health and beauty market with around 25,000 employees. Kruidvat makes feeling healthy, beautiful, and good accessible to everyone. Trekpleister stands for advantage and attention. Over 2,000 friendly and skilled employees make the difference. Trekpleister offers appropriate and advantageous health & beauty solutions, with enthusiasm and consideration for our customers.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Associated Press
12 minutes ago
- Associated Press
BREAKING NEWS: Mobile Outfitters Merges with Vasco Group and Studio Group to Consolidate Global Operations
Recent merger between Philadelphia-based Mobile Outfitters, and EU based Vasco Group and Studio Group aims at the massive screen protection market. 'The exceptional quality of our products and people deserves to be number one in the market. By uniting our forces, we're making MO unstoppable. The time has come for MO to step into the spotlight.'— Cyril Montanari PHILADELPHIA, PA, UNITED STATES, August 18, 2025 / / -- Philadelphia-based Mobile Outfitters has completed a merger with its two largest European distributors, Vasco Group and Studio Group. The combined organization will operate as a single company with integrated product development, manufacturing, sales, and distribution functions specializing in on-demand screen protection for mobile devices. The merger brings together teams across four continents, with more than 50 employees working in 10 countries. This structure enables the company to manage the full lifecycle of its products, from design and production to in-country support and delivery, under one company, while improving operational efficiency, streamlining logistics, and aligning product availability more closely with customer needs in each market. Company leadership will include co-founders Eric Griffin and Dennis O'Donnell, who will continue overseeing marketing and product development respectively, and Erin Perloff as Chief Financial Officer. In addition, new owners Mike Bissell and Cyril Montanari, formerly of Vasco Group, will serve as Chief Sales Officer and Chief Executive Officer respectively. 'The exceptional quality of our products and our people deserves to lead the market,' said Cyril Montanari, CEO of Mobile Outfitters. 'By uniting our forces globally, we're making MO unstoppable. The time has come to step into the spotlight.' About Mobile Outfitters Mobile Outfitters is a U.S.-based manufacturer and consumer brand specializing in on-demand screen protection. All design, manufacturing, and operations are based in Philadelphia, Pennsylvania. Its patented products are available in retail locations in more than 60 countries. The company has appeared on the Inc. 5000 list six times, won the Power Partner award twice, and was named one of Philadelphia's Best Places to Work. It also holds EcoVadis Bronze and Greenly Gold sustainability ratings. Learn more at For further information, please contact: Eric Griffin, CMO [email protected] Eric Griffin Mobile Outfitters [email protected] Visit us on social media: LinkedIn Instagram Facebook YouTube TikTok Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
15 hours ago
- Yahoo
Twenty years ago, my research exposed one of the biggest corporate scandals in U.S. history: It taught me that fraud is everywhere, just waiting to be revealed
Twenty years ago, I published a paper that helped uncover one of the largest corporate scandals in U.S. history. More than 100 public companies were implicated, dozens of executives resigned or faced criminal charges, and billions in earnings had to be restated. I never intended to be a whistleblower. I was simply doing what academics are trained to do: ask questions, follow the data, and let the evidence speak. But what the evidence revealed was staggering: executives at hundreds of companies were manipulating stock option grant dates to enrich their executives at the expense of shareholders. The practice became known as backdating. Now, on the 20th anniversary of that research, I see troubling parallels emerging in other corners of the financial world. A pattern too precise to be chance My journey into this murky corner of corporate behavior began with a desire to understand how executive compensation influenced firm decisions. While analyzing large datasets of compensation and stock prices, I noticed something peculiar: stock option grants often coincided with recent dips in the company's share price. Too often. The pattern was statistically improbable. It was as if executives had a crystal ball, repeatedly receiving options at the most opportune moment. But the truth was more mundane—and more troubling. Companies were retroactively selecting grant dates that coincided with low stock prices, effectively locking in instant, unearned gains. This allowed executives to buy shares at a discount while maintaining the illusion that they had to earn the discount by lifting the stock price. The simplicity of the scheme What made the fraud so insidious was its simplicity. Backdating didn't require complex financial engineering or elaborate cover-ups. It was a quiet manipulation of paperwork—choosing a date in the past when the stock price was low and pretending that was the day the options were granted. That simplicity likely contributed to its spread. There's evidence that individuals on multiple boards passed along the practice. But even isolated executives and directors could easily conceive the scheme, much like someone backdating a check to make it appear they paid a bill on time. Hidden in plain sight What struck me most was that backdating went unnoticed for at least a decade. It was a silent epidemic of opportunism. The option grant data was public. Thousands of participants were involved. Surely some auditors must have seen isolated traces of the fraud. But no one connected the dots. My research, combined with a timely nudge, eventually prompted the SEC to launch targeted investigations. Journalists followed, including a team at The Wall Street Journal with the time, resources, and incentives to pursue the story. Their work earned the paper its first Pulitzer Prize for Public Service. Parallels in other scandals I've since seen parallels of backdating in other financial scandals. For example, backdating is not the only fraud that depends on simply picking prices from the past. Bernie Madoff's infamous Ponzi scheme used fabricated trades based on stale prices. Remarkably, Madoff's investors accepted these reports for years, despite the implausibility of the returns. Similarly, the mutual fund late-trading scandal allowed favored clients to illegally trade mutual funds late in the evening at stale prices from the end of the trading day. These cases show how much easier it is to perform well when you can reach back in time and choose a favorable moment to act. Today, I worry that similar dynamics may be unfolding in private equity. Many funds report valuations based on internal or third-party estimates shortly after acquiring assets. These valuations often appear inflated—sometimes even acknowledged as such by the firms themselves. Yet these funds are increasingly included in pension portfolios, exposing everyday investors to risks—and potentially fraud—they may not fully understand. The paradox of corporate fraud That's the paradox of corporate fraud: it's both obvious and invisible. The data is often there. The patterns are detectable. But with silent perpetrators, the deception persists. What gives me hope is that our tools for detecting fraud are more powerful than ever. We have better data, sharper analytical methods, and a growing community of skeptical citizen watchdogs. Because the next scandal won't be stopped by regulators alone. It will be stopped by someone who notices a pattern, asks a question, and refuses to look away. The opinions expressed in commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune. This story was originally featured on Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
15 hours ago
- Yahoo
Tips drop as consumer spending stalls
This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: The average tip size on food and beverage orders has fallen to its lowest levels in several quarters, according to data from Square. In Q2, the average tip was 14.9%, down from 15.2% in Q1, which the point-of-sales company said aligns declining consumer confidence in the macroeconomy. In 2023, average tips were 15.5%. Nominal hourly earnings for non-supervisory restaurant workers have grown over the last decade, but wage gains in early 2025 have been uneven. Hourly pay rose to $19.24 in March, dipped to $19.20 in April and peaked at $19.40 in May before falling to $19.29 in June, according to the Bureau of Labor bullet states what happened. Dive Insight: The decline in tips, which comprised 23% of restaurant wages last year, is having a dramatic impact on restaurant workers' income. 'As consumer confidence in the economy shifts and tips fall, workers are taking home less which could lead to a return to labor uncertainties for the industry — adding to the crunch local restaurants are continuing to feel,' Ming-Tai Huh, head of food and beverage at Square, said in a statement. Even bars, which typically see the highest tip rates, the average tip fell from 17.4% in the first quarter to 16.9%, Square said. Tips at QSRs were down to 14.2% in the second quarter from 14.6% in the first quarter. Full-service restaurant tips declined to 14.6% in the second quarter compared to 14.8% in the first quarter. This isn't good news for retention either, which is a constant struggle at restaurants. According to a Legion's 2025 State of the American Hourly Workforce report, 54% of restaurant and hospitality workers plan to leave their jobs within the next 12 months. Not being able to offer competitive pay is the top retention challenge for employers, per the report. Despite tips decreasing, sales grew — albeit moderately — during the first half of the year, according to the report. QSR sales were up between 8.7% and 9.1%, following a peak of 15.8% sales growth in Q4 2024. Sales at fast casual restaurants were up 9.3% in Q4, but slowed down to 0.9% growth in 2025. This is in line with second-quarter earnings trends — Wingstop and Chipotle reported declines in same-store sales while Domino's posted an increase. Recommended Reading Are customers tipping more? Here's what the data says. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
