Palm Angels inks fragrance licensing deal with Revlon
Revlon announced on Tuesday it has inked a new fragrance licensing deal with Palm Angels, as the Italian luxury marque looks to expand its perfume offerings to more consumers worldwide.
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The new partnership with Revlon includes the development of fragrance lines for both men and women, as well as scented ancillary products. The first collection is expected to launch in 2027.
Founded in 2015 by Francesco Ragazzi, Palm Angels has been recognized for its unique blend of American skate culture and Italian craftsmanship, attracting a global fanbase that includes fashion insiders, musicians, and celebrities alike. Earlier this year, the Milanese brand was acquired by American firm Bluestar Alliance.
'We're thrilled to partner with Revlon to create Palm Angels' first permanent fragrance collection' said Joey Gabbay, CEO of Bluestar Alliance, which also recently acquired Off-White from LVMH.
'Revlon's expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand's 10-year anniversary."
The deal is also set to bolster Revlon's fragrance brand portfolio, as it enters its next phase of growth.
'This partnership with one of Europe's most exciting fashion brands is both transformative and full of potential for Revlon," said Michelle Peluso, CEO of Revlon.
"As we focus on accelerating Revlon's fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels. The Palm Angels team has built a highly engaged following and together I look forward to serving them further through this landmark fragrance deal.'
Earlier this month, the New York-based company announced a new global fragrance licensing deal with four-time Grammy-nominated artist, Ice Spice.
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