Communication Matters More Than Ever During Global Events Like FIFA 2026
VANCOUVER, British Columbia — With the FIFA World Cup set to arrive in North America next summer, businesses across the continent—especially in host cities like Toronto and Vancouver—are preparing for a wave of global attention. Beyond managing logistics and crowds, communication is key to delivering a successful experience for all.
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'Communication is central,' said John Furlong, former head of Vancouver's 2010 Olympic Organizing Committee (VANOC), in a recent CTV interview. LAT Multilingual worked closely with VANOC at the time, ensuring all communications were translated promptly. Now, the team is once again ready to support businesses and destinations in making FIFA 2026 a memorable success.
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'In the months leading up to the World Cup, locals and visitors need to understand what's coming and how they can make the most of this major event,' said Julie Wong-Gravend, President of LAT Multilingual. 'Multilingual and culturally relevant communication is essential.'
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From signage and menus to websites and digital campaigns, clear and inclusive communication fosters understanding. It also creates opportunities for destinations beyond host cities to engage travellers planning extended stays or day trips during the tournament.
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Global events require globally minded strategies. To connect effectively, content must be adapted to reach people in their own language and on their preferred platforms. Translation, campaign localization, multilingual social media, and cultural training are all essential parts of a truly global communication approach.
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'Global visibility starts with local readiness,' Wong-Gravend added. 'Businesses can play a meaningful role in creating a welcoming environment for visitors by showing up in the right language, on the right platform, and with the right tone.'
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About LAT Multilingual
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Founded in 1999, LAT Multilingual is a women-owned, ISO-certified, B Corp company specializing in translation, cultural adaptation, and multicultural marketing. With offices in Vancouver, Montreal, and Toronto, LAT helps organizations of all sizes connect authentically with diverse audiences. By combining linguistic expertise with culturally informed strategies, LAT delivers trusted quality, meaningful results, and a commitment to ethical, inclusive business practices.
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