Cizzle Brands' CWENCH Hydration™ Now Sold in all 84 Locations of Pure Hockey

National Post

2 days ago

Pure Hockey is the largest hockey retailer in the United States. With this chain-wide placement under wholesale distributorship by Muscle Foods, CWENCH Hydration™ is expanding its presence in the United States.
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TORONTO — Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce that Pure Hockey, the leading retailer of hockey equipment and supplier in the United States, is now carrying Cizzle Brands' flagship product CWENCH Hydration™ in all 84 of its stores. This store-wide placement, facilitated by sports nutrition distribution giant Muscle Foods, adds retail availability of CWENCH Hydration™ in 32 U.S. states and builds on the availability of CWENCH in the U.S. following the Company's announcement that CWENCH Hydration™ is the official hydration partner of USA Hockey.
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Pure Hockey initially launched CWENCH Hydration™ in 25 of its stores starting in April 2025 and with its strong sales performance and engagement, Pure Hockey has decided to make it available across all of its stores, which now carry:
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Berry Crush
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,
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Blue Raspberry
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,
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Cherry Lime
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, and
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Rainbow Swirl
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) in the 10-count individual serving sleeve format, as well as the 45-serving 315 gram container format. The
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Tropical Flow
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flavour by Coach Chippy is also being carried in the 10-count format.
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Ready-to-Drink ('RTD'):
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All four CWENCH flavours, in addition to
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Tropical Flow
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, as well as the recently announced new flavours
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Celly Freeze
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and
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Pink Lemon Flow
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. All 84 stores will have CWENCH-branded refrigerators on display so that CWENCH Hydration™ RTD beverages can be purchased chilled.
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Merchandise:
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About Pure Hockey
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Pure Hockey is headquartered outside of Boston, MA. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions and now operates two ecommerce sites and 84 stores in 32 states across the U.S. under the Pure Hockey and Pure Goalie brands. Pure Hockey is the Official Hockey Equipment Retailer of USA Hockey and the Retail Partner of the NHL/NHLPA's Learn to Play Program.
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More information about Pure Hockey can be found on its website through the following link: https://www.purehockey.com/ Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'Our strategy has always been to spend the first 12 months following launch to systematically develop a strong footprint for CWENCH in Canada. With distribution across Canada's leading specialty retailers like SportChek, Canadian Tire, Pro Hockey Life, Source for Sports and Golf Town, as well as Canada's leading grocery chains like Sobeys, Safeway, Longos, Metro, Fortinos, London Drugs and others, we've hit that out of the park. Now we're taking that playbook and building our presence in the U.S. That started in earnest with CWENCH Hydration becoming the exclusive hydration of USA Hockey. Now it's accelerating with Pure Hockey, the largest hockey retailer in the U.S. which is carrying nearly the full range of CWENCH products in all of their stores. The U.S. is a huge market for us to conquer but we've proven our strategy in Canada and now we're excited to begin executing our U.S. strategy.'
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About Cizzle Brands Corporation
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Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,300 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
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This news release contains 'forward-looking information' which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or state that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.
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Forward-looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
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