Sir Rod Stewart cashes in big time as his Scotch whisky becomes a global phenomenon

Scottish Sun

15-05-2025

Read on to discover the lip-smacking taste of the tasty tipple
OOH LA LA! Sir Rod Stewart cashes in big time as his Scotch whisky becomes a global phenomenon
SIR Rod Stewart has hailed the success of his Scotch whisky after Spain became the latest international market to start stocking it.
Wolfie's Whisky now exports to more than 20 countries across the globe just two years after it was launched by the singer.
Advertisement
2
Sir Rod Stewart enjoys a tipple with his family in Lake Como, Italy
Credit: Instagram
2
The Scots rockers Scotch whisky is available to buy in Spain
Stewart said the blended Scotch is now "proudly poured" in cities from Tokyo to Toronto, cementing its position as one of the fastest-growing spirit brands on the global stage.
It is available in bars and retailers in countries including the UK, USA, Canada, Sweden, Norway, France, Germany, Poland, Holland, Argentina, Singapore, Japan, Thailand and most recently Spain.
Sir Rod, 80, said: "We're genuinely overwhelmed by how quickly Wolfie's has grown.
"To see something we created catch fire around the world, it's a beautiful thing."
Advertisement
Sir Rod launched Wolfie's Whisky, which is made on the banks of Loch Lomond, with businessman Duncan Frew in 2023.
Frew said: "Wolfie's Whisky has cemented its position as one of the fastest-growing spirit brands on the global stage, spreading its rebellious blend across more than 20 international markets since launch and showing no signs of slowing down.
"From its birth in Scotland to its unapologetic arrival in cities from Tokyo to Toronto, Wolfie's has tapped into a cultural shift, where whisky is no longer reserved for elite tasting rooms, but belongs in loud bars, sweaty gigs, and back-of-the-tour-bus cocktails.
"We've always believed in doing things differently and it's working.
Advertisement
"By the end of this year, we're forecasted to have a presence on every continent. That's unheard of for an indie brand with no corporate backing."
Bottled at 40 per cent abv, Wolfie's is described as "wonderfully balanced with flavours of warming cinnamon, fresh vanilla and baked apple".
Sir Rod Stewart partying in an Irish bar in Krakow
It secured a national listing with the supermarket giant Tesco just seven months after its launch and was sold in German airports during the Euros last year.
Sir Rod, whose father was born in Edinburgh, has said that Wolfie's is a tribute to his lifelong love affair with Scotland.
Advertisement
He is currently spearheading a campaign to combat "outdated snobbery" among whisky drinkers about blended Scotch.
Called Blends Have More Fun - a playful nod to his 1978 album Blondes Have More Fun - it aims to celebrate the "freedom and fun of blended Scotch" and is targeted at whisky drinkers who don't take themselves too seriously.
In October last year, Sir Rod was inducted into an exclusive international society to mark his contribution to Scotland and its whisky industry.
The singer was honoured by the Keepers of the Quaich at a formal banquet in Blair Castle in Perthshire.
Advertisement
He joined an illustrious group of people who have been made an Honorary Keeper of the Quaich including King Charles, the late US President Ronald Reagan and Outlander author Diana Gabaldon.