
Why J-pop acts see South Korea as a stepping stone to global success
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The 22,000 tickets for the two-day event sold out immediately when they opened in October, a clear indication of J-pop's growing presence in Korea's music market.
Yonezu, who began as a Vocaloid producer in 2009 and officially debuted in 2012, is known for his artistic versatility – writing, composing, arranging, mixing, performing and even creating visuals for his work.
His Korean fan base has grown steadily, drawn to his emotionally charged rock-influenced pop sound. During the two-hour concert, he performed hit songs like 'Lemon', which became the first J-pop music video to surpass 900 million views on YouTube, 'Lady' and 'Kick Back', accompanied by stunning visuals and lighting.
J-pop star Kenshi Yonezu performs at the Inspire Arena in Incheon, South Korea, part of his 2025 Junk World Tour. Photo: Instagram/popo_mzk
Despite him delivering all his remarks in Japanese, the audience responded with enthusiastic cheers and singalongs. 'I was a bit nervous about how Korean fans would react,' he said, 'but today has been one of the most unforgettable days of my life'.

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