Ignore streaming on Spotify, the cassette player returns and is way better than before

Daily Mirror

07-05-2025

The cassette is making a comeback.
Vinyl has already seen a massive resurgence in recent years; now it appears that the humble cassette player is making a surprise comeback. Anyone who lived through the 80s and 90s will surely remember getting a Sony Walkman, which offered one of the first ever ways to take music on the move. It launched all the way back in 1979 and became an instant hit, with over 400 million sold worldwide.
Sony retired its cassette-style Walkman in 2010 (they still make digital players with the same name), but it seems the legend lives on. Now, before retro audio fans start getting too excited, the return of the portable tape player isn't part of Sony's grand plans.
‌
Instead, the team We Are Rewind are bringing a new cassette player to pockets with the launch of the EDITH WE-001, and it adds plenty of modern twists to this ageing technology.
‌
This new music player arrives with full Bluetooth connectivity. That means you can link up your wireless headphones or beam those classic tunes to portable speakers.
There are physical buttons on the case let you play, fast forward and rewind, plus there's even the option to record things straight onto tapes you have in the player.
A premium design with Aluminium casing is included rather than old style plastic and the firm is promising decent battery life for those long journeys.
Another bonus is that the EDITH WE-001 doesn't rely on annoying AA batteries with it featuring a fully rechargeable power pack instead.
EDITH is out now and costs £129. We Are Rewind products can be picked up shops including at Rough Trade, Selfridges, FNAC, Turntable Lab and many independent record stores.