KPDN Eyes RM300,000 In Sales Through KBBM At Southern Zone Tour
By Mohamad Syazwan Mustafa
ISKANDAR PUTERI, June 28 (Bernama) -- The Domestic Trade and Cost of Living Ministry (KPDN) is targeting over RM300,000 in sales through the Buy Malaysian Goods Campaign (KBBM) during its Southern Zone Carnival Tour 2025, which began here yesterday.
KPDN Business Development Division director Adiratno Che Ani said the KBBM pavilion recorded RM93,910 in sales on the first day alone, despite coinciding with several large-scale events in the state.
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'We are confident that Johor consumers' purchasing power will help us surpass RM300,000 in total sales over the three-day programme, which involves 63 vendors,' he told Bernama at the carnival in Puteri Harbour today.
He said the pavilion features entrepreneurs from Johor, Melaka and Negeri Sembilan, representing a variety of local brands that are gaining traction among consumers.
'Among the well-known names taking part are Zus Coffee, Adabi and Mamee Double Decker, along with strategic partners such as Proton and Perodua, which are showcasing their products outside the pavilion,' he said.
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Adiratno said the campaign not only focuses on food and beverages, but also highlights household items, health and beauty products, clothing and other lifestyle goods produced by local entrepreneurs.
'KBBM has been revitalised to boost public awareness and confidence in locally made products, which are comparable in quality to international brands. It also provides more space for local entrepreneurs to tap into wider markets,' he said.
He also urged the public to visit the carnival this long weekend and support local vendors, many of whom may not yet be widely recognised as Malaysian-made brands.
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