logo
Samsung Electronics Singapore Launches Brand TikTok Shop to Drive Consumer Discovery and Interactivity in an Era of Shoppertainment

Samsung Electronics Singapore Launches Brand TikTok Shop to Drive Consumer Discovery and Interactivity in an Era of Shoppertainment

Consumers can look forward to learning more about Samsung products from local creators and uncover special deals exclusive to Samsung Singapore's TikTok Shop page
SINGAPORE - Media OutReach Newswire - 4 March 2025 - Samsung Electronics Singapore has launched its very own TikTok Shop page (search '@samsungsg'), offering consumers an exciting new way to discover and purchase Samsung products.
Through TikTok Shop, Samsung aims to reach a wider, digital-first audience via interactive live commerce, tapping on local creators and livestreamers to showcase the brand's range of products across categories such as, mobile, TV and AV, home appliances, monitors and others.
The TikTok Shop will offer an IRL (in real life) experience for consumers who rely on third-party recommendations and prefer to understand a product through live events and direct interactions with a brand or a creator. Consumers can look forward to special deals during livestreams, as well as creator-led Q&A and product demos – all within Samsung Electronics Singapore's TikTok Shop.
'TikTok has emerged as a leading social platform that is particularly popular with Gen MZ consumers. They value the authenticity of creators sharing their stories on TikTok, as well as the interactivity live events offer. This has resulted in a new opportunity for brands like us to share more about our offerings with the help of creators' experiences and knowledge. Through our TikTok Shop, consumers will be able to discover, learn and purchase Samsung's products via live commerce events hosted by livestreamers, making the experience from discovery to purchase seamless,' said Ryan Tay, Head of Online, Samsung Electronics Singapore.
Earlier in February, Samsung worked with livestreamers for a series of TikTok Live in Seoul as part of its Galaxy S25 Series launch. Consumers were treated to timed deals during these live events, where they were able to purchase selected Galaxy products at promotional prices. 'The pilot sessions resulted in good conversion to sales and proved that live commerce resonated with consumers who are already in the market looking for new devices to complement their lifestyle,' added Tay.
Viewers were also introduced to other Galaxy devices during these live sessions, including the Galaxy Ring and Galaxy Watch Series, to show how consumers can benefit from a connected ecosystem that can truly make their everyday lives easier. For example, pairing the Galaxy Watch or Galaxy Ring with the Galaxy S25 Series can help consumers have a better pulse of their overall health and wellness through advanced tracking insights.
In the coming months, the TikTok Shop will bring to life Samsung's AI solutions through live events, and show how AI is seamlessly integrated across products, empowering consumers to make the most of their every day; to maximise their productivity on-the-go, or even their down time at home. In addition, shoppers can look forward to more special promotions during TikTok Live events hosted by local creators. Hashtag: #Samsung
The issuer is solely responsible for the content of this announcement.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/global/.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Apple Confirms Switch to iOS 26 Naming Convention: Here's Why That Matters
Apple Confirms Switch to iOS 26 Naming Convention: Here's Why That Matters

CNET

time2 hours ago

  • CNET

Apple Confirms Switch to iOS 26 Naming Convention: Here's Why That Matters

Monday's Apple Worldwide Developers Conference immediately confirmed the already reported news that Apple is changing the way the company names its software updates. It's an approach that may seem familiar to anyone who's familiar with Windows 95 or a '57 Chevy. Apple is rebranding its operating systems by using the last two digits of the upcoming year. So the current iOS 18 will be replaced by iOS 26, not iOS 19, when it arrives in the fall of 2025. The new numbering system reflects the last two digits of the upcoming year, 2026, rather than the current year of 2025, similar to new automobiles. Samsung and Microsoft have both used year-based naming systems. The change should make it simpler for users to keep track of what operating system is the most up-to-date. Watch WWDC for more Apple news The name announcement is just one of many changes expected to be announced at the WWDC event, which is going on now. Here's how to tune in, and here's what CNET staffers are hoping to see in the next Apple operating system. Watch this: WWDC 25: Expect Big Changes to iOS, but Not Much on a Smarter Siri 05:17 Read more: Apple's MacOS Reveal at WWDC: What the New Tahoe Name Says About What's Coming The updates will take the names iPadOS 26, MacOS 26, WatchOS 26, TVOS 26 and VisionOS 26, aimed at bringing consistency to Apple's branding and remove confusion. Before the change, Apple's operating systems including iOS 18, WatchOS 12, MacOS 15 and VisionOS 2, used different numbers since they didn't debut at the same time. What about the iPhone? The current iPhone model is iPhone 16, which came out in February. The iPhone 17 lineup is expected to be announced in September, but there's no word on it being renamed to iPhone 26 rather than iPhone 17. Tahoe time? Before WWDC, Bloomberg reported that Apple's next Mac operating system is called Tahoe, as in Lake Tahoe, Tourism reps for the California-Nevada lake told CNET they thought that the name choice, if correct, is "a beautiful boost for our year-round destination." We're still waiting for confirmation of that.

iOS 26 is official: Apple changes from version numbers to years for its OS names
iOS 26 is official: Apple changes from version numbers to years for its OS names

Engadget

time2 hours ago

  • Engadget

iOS 26 is official: Apple changes from version numbers to years for its OS names

As part of an overhaul to its operating systems, Apple is making one of the most significant changes ever to its OS branding, the company announced at its WWDC 25 developer's conference. Starting in 2026, it will shift from the current version numbers (macOS 15, iOS 18, iPadOS 18.5, etc.) to a year-based system across its entire OS lineup. As such, the names will change to iOS 26, iPadOS 26, MacOS 26, WatchOS 26, TVOS 26 and VisionOS 26 and follow that pattern going forward. Future Mac operating systems will still retain their California nature themes like Tahoe (the next version of macOS) and the current Sequoia. The change is understandable — keeping track of Apple's latest updates was getting to be a chore for users given the number of unique operating systems. With the addition of the Vision Pro extended reality headset, the company now counts six OS families with four unique numbering schemes. Apple's iPhones will retain the current numbering system, however. Recall that Samsung switched to a year-based Galaxy S phone naming system in 2020 after the Galaxy S10, with the current model being the Galaxy S25. That doesn't seem to be in the cards (yet) for Apple.

Apple is about to announce updates to how we use the iPhone and its other devices
Apple is about to announce updates to how we use the iPhone and its other devices

Yahoo

time2 hours ago

  • Yahoo

Apple is about to announce updates to how we use the iPhone and its other devices

Major Apple announcements from its annual developers conference the past two years heralded big changes — which, so far, have largely fallen flat. This year, the tech company badly needs to deliver a win. Apple's weeklong Worldwide Developers Conference, teased with the tagline 'on the horizon,' kicks off with a keynote at 1 pm ET on Monday from its headquarters in Cupertino, California. The annual event is where the company announces updates to the software that runs on billions of Apple devices used worldwide. The iPhone maker is expected to announce relatively modest updates to its Apple Intelligence suite of AI features, such as new translation capabilities, as well as changes that will affect iPhones, AirPods, Apple Watches and more. The big announcements of the prior two years — the Vision Pro headset and Apple Intelligence AI tools — failed to live up to the hype. Although Apple tried to sell its headset as the future of computing, the Vision Pro remains an expensive, niche product since hitting shelves last year. Apple Intelligence features, widely seen as reactive to competitors' offerings, were slow to reach devices after the iPhone 16 launch, and the AI-enhanced Siri heralded at last year's WWDC has been delayed indefinitely. In the meantime, rivals have surged ahead on AI. Google, for example, announced a flurry of updates last month, including more advanced AI search, shopping and productivity capabilities. And steep AI competition aside, Apple is still having a rough year, with ongoing slow iPhone sales growth and a trade war threatening to force the company to raise prices. The iPhone maker has a large installed base — that is, people using its products, which currently totals more than 2 billion active devices. That means even if Apple isn't first to roll out a software innovation, loads of people will still use wind up using their version. But after having delayed the launch of its AI-enhanced Siri, some skeptics worry that consumers could start to look toward other companies' devices for more powerful AI features. 'Say you're an influencer and you pick up a Samsung phone or a (Google Pixel) phone and say, 'I'm done with my Apple phone. This is real AI and I love it,'' Baird Managing Director Ted Mortonson told CNN. 'That's what Apple risks, that iOS displacement and people saying it's no longer cool.' The company will likely announce updates to its 'Apple Intelligence' system, but most industry watchers believe it remains behind rivals. Apple's updated AI capabilities are likely to be 'at least equivalent' to earlier versions of OpenAI's ChatGPT, Forrester senior analyst Andrew Cornwall said in emailed commentary. Here are some of the major updates Apple is rumored to be announcing at WWDC on Monday. An AirPods update is expected to enable live translation for in-person conversations, according to Bloomberg's Mark Gurman. If an English-speaking user were having a conversation with someone speaking a different language, the AirPods would automatically translate their partner's words into their ears, according to the report. Then, the users' iPhone would translate the user's English speech back into the other language. The offering could make AirPods more competitive with rival products, such as Google's Pixel Buds or Meta's Ray-Ban smart glasses, which already enabled live translation. Automatic translation is also coming to messages, along with support for conducting polls within the messages app, Apple blog 9to5Mac reports. The pressure is on for Apple to prove that Apple Intelligence justifies buying a new iPhone or Mac. Based on reports, Apple will likely build on what it announced last year rather than previewing massive new AI updates. Among the biggest updates Apple is expected to make is opening its AI models to third-party developers, so users could soon see apps built on the iPhone maker's AI technology. For consumers, the biggest AI-related changes could be a new feature that uses AI to preserve battery life and an AI-powered health coach, Forrester vice president and principal analyst Thomas Husson wrote ahead of the event. Bloomberg has also previously reported that Apple is working on both features. That AI-powered 'battery management' feature would reportedly adjust how much power apps can draw based on device owners' usage trends. Such a tool could be especially useful in the slimmer, iPhone 'Air' model that Apple is rumored to be releasing later this year, which would likely have a less powerful battery. Gurman reported that the new health app and AI health coach — said to be called Project Mulberry inside Apple — would collect data from across users' iPhone, Watch and other devices and use that information to make personalized health recommendations. The company has reportedly brought in health experts to film videos about various conditions, which could be shown to users based on the recommendation of the AI health agent. Apple typically previews software updates in June before releasing the final versions widely in the fall, usually coinciding with new hardware product launches. Rumor has it that Apple's operating system will get a new look. The effort, reportedly dubbed Solarium internally, includes more glassy, translucent windows and notifications that let background images peek through, similar to how windows on the Vision Pro display let users' natural surroundings show through. That could provoke mixed reactions from iPhone owners, said Carolina Milanesi, president and principal analyst at tech analysis firm Creative Strategies. 'Consumers are creatures of habit,' she said. 'And change is always resisted before it's embraced.' And while the name of Apple's latest operating system release typically goes up by one each year (i.e. iOS 17 to iOS 18), Monday's software update is expected to jump to iOS 26 on Monday, and ditto for the Mac, iPad, Apple Watch, TV and Vision Pro operating systems, Gurman reported last month. The change could bring the OS naming convention in line with the year in which customers will be using it. The version announced on Monday will be live on Apple devices from September 2025 through September 2026. It would also create consistency across all of Apple's devices, which currently have different operating system version numbers — for example, macOS 15 and watchOS 11 — because they were released in different years.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store