logo
Samsung Electronics Singapore Launches Brand TikTok Shop to Drive Consumer Discovery and Interactivity in an Era of Shoppertainment

Samsung Electronics Singapore Launches Brand TikTok Shop to Drive Consumer Discovery and Interactivity in an Era of Shoppertainment

Consumers can look forward to learning more about Samsung products from local creators and uncover special deals exclusive to Samsung Singapore's TikTok Shop page
SINGAPORE - Media OutReach Newswire - 4 March 2025 - Samsung Electronics Singapore has launched its very own TikTok Shop page (search '@samsungsg'), offering consumers an exciting new way to discover and purchase Samsung products.
Through TikTok Shop, Samsung aims to reach a wider, digital-first audience via interactive live commerce, tapping on local creators and livestreamers to showcase the brand's range of products across categories such as, mobile, TV and AV, home appliances, monitors and others.
The TikTok Shop will offer an IRL (in real life) experience for consumers who rely on third-party recommendations and prefer to understand a product through live events and direct interactions with a brand or a creator. Consumers can look forward to special deals during livestreams, as well as creator-led Q&A and product demos – all within Samsung Electronics Singapore's TikTok Shop.
'TikTok has emerged as a leading social platform that is particularly popular with Gen MZ consumers. They value the authenticity of creators sharing their stories on TikTok, as well as the interactivity live events offer. This has resulted in a new opportunity for brands like us to share more about our offerings with the help of creators' experiences and knowledge. Through our TikTok Shop, consumers will be able to discover, learn and purchase Samsung's products via live commerce events hosted by livestreamers, making the experience from discovery to purchase seamless,' said Ryan Tay, Head of Online, Samsung Electronics Singapore.
Earlier in February, Samsung worked with livestreamers for a series of TikTok Live in Seoul as part of its Galaxy S25 Series launch. Consumers were treated to timed deals during these live events, where they were able to purchase selected Galaxy products at promotional prices. 'The pilot sessions resulted in good conversion to sales and proved that live commerce resonated with consumers who are already in the market looking for new devices to complement their lifestyle,' added Tay.
Viewers were also introduced to other Galaxy devices during these live sessions, including the Galaxy Ring and Galaxy Watch Series, to show how consumers can benefit from a connected ecosystem that can truly make their everyday lives easier. For example, pairing the Galaxy Watch or Galaxy Ring with the Galaxy S25 Series can help consumers have a better pulse of their overall health and wellness through advanced tracking insights.
In the coming months, the TikTok Shop will bring to life Samsung's AI solutions through live events, and show how AI is seamlessly integrated across products, empowering consumers to make the most of their every day; to maximise their productivity on-the-go, or even their down time at home. In addition, shoppers can look forward to more special promotions during TikTok Live events hosted by local creators. Hashtag: #Samsung
The issuer is solely responsible for the content of this announcement.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/global/.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Buy a Samsung G6 or G9 gaming monitor and get a free JBL gaming headset
Buy a Samsung G6 or G9 gaming monitor and get a free JBL gaming headset

Digital Trends

timean hour ago

  • Digital Trends

Buy a Samsung G6 or G9 gaming monitor and get a free JBL gaming headset

If your gaming PC setup needs a screen upgrade, we highly recommend taking a look at Samsung monitor deals. There are always some huge savings available for the brand's gaming monitors, and we've picked out two of them for you to consider. The 27-inch Samsung Odyssey OLED G6 gaming monitor is on sale for $700 following a $200 discount on its original price of $900, while the 49-inch Samsung Odyssey OLED G9 gaming monitor is down to $1,000 for savings of $800 on its sticker price of $1,800. No matter which of these two displays you choose, you'll get the JBL Quantum One gaming headset — featuring active noise cancellation, head-tracking 3D audio, epic audio quality, and an ergonomic design with a regular price of $200 — for absolutely free. You're going to have to hurry with your purchase though, as there's no telling how much time is remaining until the price cuts and the offer for the free gaming headset expire. 27-inch Samsung Odyssey OLED G6 gaming monitor — $700 $900 22% off The Samsung Odyssey OLED G6 gaming monitor meets all the requirements of gamers, as discussed in our computer monitor buying guide. The 27-inch screen falls within our recommended range, and its 360Hz refresh rate and 0.03ms response time will enable smooth animations and quick reaction times — both of which are important for fast-paced gameplay. The gaming monitor, which also features OLED technology and QHD resolution, is on sale with a 22% discount for savings of $200. Don't forget the free JBL gaming headset! 49-inch Samsung Odyssey OLED G9 gaming monitor – $1,000 $1,800 44% off We tagged the Samsung Odyssey OLED G9 as the best 32:9 gaming monitor in our list of the best gaming monitors, with those numbers referring to the aspect ratio on its 49-inch screen. You'll enjoy incredibly immersive gameplay with the best PC games on this massive display, which also offers a 240Hz refresh rate and a 0.03ms response time. The QD-OLED technology combines the best of QLED and OLED with perfect black levels with intense brightness, and you can get this gaming monitor with an $800 reduction at 44% off (and of course the free headset).

All the Android features Apple announced at WWDC
All the Android features Apple announced at WWDC

The Verge

timean hour ago

  • The Verge

All the Android features Apple announced at WWDC

Apple announcing Android features years after Google shipped them is a tale as old as time, but that doesn't make it any less fun to point out whenever it happens. This year's WWDC felt especially Android-y — not helped by Siri essentially sitting this year's announcements out while Apple put its new Liquid Glass design language front and center. The imitation goes both ways: Android is launching its version of iOS' Live Activities and is following Apple's lead by adding more customization options to quick settings tiles. Still, I couldn't help noticing a string of new features from Apple's the keynote that I've definitely seen somewhere before. Not that Apple would ever admit to borrowing them. Call Screening and Hold Assist Screen Call dates back to Android 12, and Pixel phones have offered a version of the feature even longer. Earlier versions required you to manually invoke the feature, but on the Pixel 7 and newer you can have it automatically answer and screen incoming calls likely to be spam. Apple's version launching with iOS 26 picks up automatically. Screen Call is something I certainly miss when I move from Android to iOS, so as long as it works reasonably well, I think it's going to be a welcome feature on the iPhone. Hold assist is another familiar phone feature. Google's version debuted in 2020 on Pixel phones and then started trickling out to the rest of the ecosystem last year. The feature works much the same way as it will on iOS 26: instead of having to stay on the line and listen to hold music, you can put your phone down and you'll get an alert when a human is ready to talk to you. It's super handy! I find myself being pushed to work my problems out with web-based customer service chatbots more than on the phone lately, but in the rare times when I need to hold it's usually for an unreasonable amount of time. I'll take it. Translations! At the phone app Recent Samsung phones already offer live language translation that's baked into the phone app that looks a lot like what Apple unveiled this week. They both provide real-time, spoken translations from the caller's language to the recipient's and vice versa. Don't expect to have a lengthy, nuanced conversation using either of these features, but at least Samsung's version is capable enough for its intended use: short, transactional exchanges like reserving a table or a hotel room. In both cases, translations extend to messaging, too. Samsung's version will offer to tailor your messages to different writing styles in an effort to avoid sounding too casual at the wrong time. Could come in handy! Suggesting actions based on what's on your screen Google has been chasing the whole 'using contextual awareness to surface information' since the dawn of time — or at least since 2012. Same with searching what's on your screen, courtesy Google Lens. In the generative AI era, this has extended to Circle to Search, which uses intelligence to try and better identify what it is you're searching for. Now, Apple is offering a version of this based on screenshots. On phones with Apple Intelligence, you'll see some new options when you take a screenshot. If there's a time and date on the screen, it'll suggest making a calendar event. You can also circle, er, highlight something on screen to search for it. Apple's version always starts with a screenshot, which is clever. People who are unaware of the new feature will likely find it pop up in a place they're already familiar with. Google's Circle to Search requires unique navigation, usually double tapping the handle at the bottom of the screen. Personally, I'm still training myself to use that gesture rather than just opening a new tab and typing out a search in Chrome. I doubt I'm alone. Tabbing between photo and video recording in the camera app iOS 26 shakes up the camera app UI by hiding most of the shooting modes by default except for two: photo and video. The rest appear when you scroll to the left or right, so you can still find your portrait or panorama options. But the simple video / photo dichotomy calls to mind the toggle between those two options on Pixel phones. In the Pixel camera app, it's a standalone toggle, so it's always in reach no matter what mode you're shooting in. But I appreciate that both options put this core functionality front and center. And hey, if you want to turn your regular photo into a panorama, you can always use AI after the fact. Right??

Gen Z is swapping their smartphones for this retro alternative: ‘Need a social media detox'
Gen Z is swapping their smartphones for this retro alternative: ‘Need a social media detox'

New York Post

timean hour ago

  • New York Post

Gen Z is swapping their smartphones for this retro alternative: ‘Need a social media detox'

Young folks are desperately trying to reconnect with the world around them. The method many have chosen? 'Dumbphones' — otherwise known as the millennial-era Blackberry. Ironically, Gen-Z is taking to social media — which isn't even supported on a dumbphones — to spread the word. For months now, users ranging in age from mid-20s to late teens have been demonstrating interest in 'retro' technology like Walkmans, iPods and digital cameras. 3 This content creator simply admires the retro aesthetic, rather than the clunky tech. TikTok/@vicvicvicvicvicc But the latest Y2K craze has older generations positively baffled. A quick TikTok search under the keyword 'Blackberry' will display thousands upon thousands of videos of Gen-Zers purchasing shelved Blackberry phones off of eBay or digging them out of their parents' closets, decorating them with rhinestones and keychains, and flaunting clicky ASMR-worthy keyboards. For many, the Blackberry craze is a continuation of 2000s nostalgia-core, a time when aesthetics like Britney Spears-esque McBling, cyberfuturism and Frutiger Aero ruled the trends. 'We've come full circle,' declare dozens of comments under posts by TikTok content creators like @notchonnie, who uses her platform to show off her massive retro tech collection 'I'm so sick of Apple, I would give up just about everything for a BlackBerry!' one user wrote. Commenters also shared how they scoured sites like Facebook Marketplace, eBay, and Back Market in search of Blackberry phones to supplant their modern smartphones. For just a few hundred dollars, these tech-tired Gen-Zers purchase peace of mind — and plenty of questions from older generations who no doubt remember the spotty service, super-small keyboards, and less-than-intuitive user interfaces. 3 Pew Research Center reports that as of 2024, up to 95% of Gen-Z have daily access to smartphones. Carlo – Compared to the price of a new iPhone, which these days can cost upwards of a thousand dollars, and unlimited data plans that run users up to $70 a month, younger generations see the Blackberry as a no-brainer. For many, the growing anti-smartphone movement is also a way to genuinely embrace the offline world and be more mindful about content consumption. 'The smartphone is not a source of enjoyment anymore,' Pascal Forget, a tech columnist in Montreal, told CBC News. 'It used to be fun, but now [people are] addicted to it, so they want to go back to simpler times using a simpler device.' 'These are supposed to be the best moments of our life, but you look around and people are scrolling,' Sammy Palazzolo, a TikTok content creator who uses a flip phone part-time, told USA Today. Though they've grown up in the digital age, Gen Zers, and even older members of Gen Alpha, are starting to catch on — no matter where you look these days, everyone is glued to their phone. According to a 2024 Pew Research Center study on the subject, nearly half of teenagers today say they're online 'almost constantly,' compared to ten years ago, when 24% of teens answered the same. Some have even reported feeling the phantom buzz of a smartphone notification, and others have said that tapping the 'on' button is now nothing less than a reflex. 'It just basically created this pattern where I was anxious, and so I'd open my smartphone, and then I would hate myself for opening my smartphone, which made me more anxious,' Charlie Fisher, a 20-year-old college student, told USA Today. 3 This TikTok user was also fed up with her online life, so she bought a BlackBerry to try to jumpstart a change. TikTok/@ In facilitating his digital detox, Fisher ditched his iPhone for a flip phone, and according to him, he hasn't looked back since. 'I've been seeing things more like when I was a kid,' Fisher continued, elaborating on his newly-found phone-free lifestyle. 'You really see things for how they are in the physical world, and your emotions are really attached to that.' Flip-phones and 2000s-era tech like the BlackBerry aren't just cheaper. According to Gen-Z, they promote spending more quality time with family and friends, exploring other hobbies outside of doomscrolling and binge-watching, and finding a healthier work-life balance, which begs the question: are the kids actually onto something?

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store