La28 Unveils Olympic Competition Schedule, Marks Playla Milestone
The announcement comes as the city marks three years to go until the Opening Ceremony and celebrates a major legacy milestone: more than one million enrolments in the PlayLA youth sports programme.
For the first time in nearly three decades, the Summer Olympics will return to the United States, with Los Angeles hosting for the third time after 1932 and 1984. The 2028 Games are set to feature 844 ticketed events designed to maximize both domestic and international viewership.
Organizers revealed that the Opening Ceremony will take place on July 14, 2028, at 8:00 p.m. ET (5:00 p.m. PT), split between the LA Memorial Coliseum and SoFi Stadium in Inglewood. The Closing Ceremony is scheduled for July 30 at the Coliseum.
In a notable departure from tradition, the LA28 schedule swaps the usual order of athletics and swimming competitions. Track and field events will open the Games in the first week, with swimming moving to the second week, culminating in its finale on the penultimate day at SoFi Stadium in Inglewood.
The first Olympic champion of LA28 will be crowned at Venice Beach in the triathlon event, while the marathon will close out athletics on the final weekend. Day 15 is expected to be the busiest for medal events, with 16 team sport finals and 19 individual sport finals taking place.
'The Olympic competition schedule has been meticulously developed to ensure the world's best athletes can compete in LA,' LA28 CEO Reynold Hoover said in a statement.
'We are energized by today's milestones and remain focused on the work ahead as the Road to 2028 continues.'
Organizers said the schedule will continue to be refined, with a more detailed breakdown to be released later this year.
'When the world comes here for these Games, we will highlight every neighbourhood as we host a Games for all and work to ensure it leaves a monumental legacy,' LA Mayor Karen Bass said.
Meanwhile, Hoover joined city officials on Monday at an event at the Coliseum to celebrate PlayLA surpassing one million programme enrolments.
The initiative, backed by up to $160 million in investment from LA28, the city's Recreation and Parks Department, and the IOC, provides affordable and inclusive sports programming for children aged 3-17 across more than 40 Olympic and adaptive sports.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Japan Times
14 hours ago
- Japan Times
Los Angeles Olympics to sell naming rights to venues in first
Organizers of the 2028 Los Angeles Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Olympic tradition of forbidding brand names on stadiums and arenas. In a statement released on Thursday, LA28 organizers said the "landmark change" will apply to featured venues in support of the "largest commercial revenue raise in sports." "From the moment we submitted our bid, LA28 committed to reimagining what's possible for the Games," LA28 chairperson and president Casey Wasserman said in a statement. "Today's historic announcement delivers on that promise, creating the first-ever venue naming rights program in Olympic and Paralympic history while advancing LA28's mission of a fully privately funded and no-new-build Games." Contracts are already in place with automaker Honda, an LA28 sponsor which already has the naming rights for the Anaheim, California, arena that will host volleyball, and with media and technology company Comcast — which will have its name on the temporary squash venue. As previously announced, Peacock Theater in downtown Los Angeles will host boxing and weightlifting. Wasserman said the "groundbreaking partnerships" will generate revenue beyond what is already budgeted and "will introduce a new commercial model to benefit the entire (Olympic) movement." "We're grateful to the International Olympic Committee (IOC) for making this transformation possible," he added. Naming rights for up to 19 temporary venues will be available, with the IOC's sponsorship partners and LA28 partners having a chance to put their names on Games venues. Companies that already have their names on Olympic venues like SoFi Stadium and Arena "will have the opportunity to keep existing venue naming rights during Games time", Wasserman indicated. "Clean venue" policies that prohibit advertising on the field of play will still apply.
Japan Today
21 hours ago
- Japan Today
LA Olympics to sell naming rights to some venues in game-changing deal for 2028
By EDDIE PELLS Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee's long-sacrosanct policy of keeping brand names off its arenas and stadiums. The organizing committee announced the landmark deal Thursday, saying contracts were already in place with two of its founding partners — Honda, which already has naming rights for the arena in Anaheim that will host volleyball, and Comcast, which will have its name on the temporary venue hosting squash. LA28 chairman and CEO Casey Wasserman said revenue from the deals goes above what's in LA's current $6.9 billion budget. He portrayed the deal as the sort of paradigm-shifting arrangement that Los Angeles needs more than other host cities because, as is typical for American-hosted Olympics, the core cost of these games aren't backed by government funding. 'We're a private enterprise responsible for delivering these games,' Wasserman said in an interview with The Associated Press. 'It's my job to push. That doesn't mean we're going to win every time we push, but it's our job to always push because our context is pretty unique.' Wasserman said he also spent time explaining to IOC members how arena and stadium names are part of the lexicon in American sports. 'People know 'Crypto' as 'Crypto,' they don't know it as 'the gymnastics arena downtown,'" Wasserman said of the home of the Lakers, Arena, which will host gymnastics and boxing in 2028. Rights for up to 19 temporary venues could be available. The IOC's biggest sponsors — called TOP sponsors — will have first chance to get in on the deals. Wasserman said no venues will be renamed — so, for instance, if organizers don't reach a deal with SoFi (opening and closing ceremonies, swimming) or Intuit (basketball), no other sponsor can put its name on the arena. Not included in this new arrangement are the LA Coliseum, Rose Bowl and Dodger Stadium, some of the most iconic venues in a city that hosted the Olympics in 1932 and 1984. Organizers said IOC rules that forbid advertising on the field of play will still apply. The deal adds to a growing list of accommodations pushed through for Los Angeles, which is once again poised to reshape the Olympic brand, much the way it did in 1984. In 2017, the city was bidding for the 2024 Olympics against Paris, but agreed to instead host the 2028 Games. It was part of a then-unheard-of bid process that rescued the IOC from the reality that cities were becoming reluctant to absorb the cost and effort to bid for and host the Summer Games. Olympic watchers viewed the return of softball and baseball for 2028, along with the introduction of flag football (with help from the NFL) as changes that maybe only Los Angeles could've pulled off. LA will also make a major scheduling change for the Olympics, moving track and field to the opening week of the games and swimming to the end. Wasserman said the organizing committee's position as a private entity plays a major role in its relationship with the IOC. 'We spend the time, we do the work, we make the argument, and we don't settle for a 'No,' because we don't have that luxury," he said. © Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Japan Today
3 days ago
- Japan Today
Parkour winner
Japan's Mutsuhiro Shiohata performs his gold medal-winning routine in the men's freestyle final of the parkour event at the World Games Chengdu 2025 in Chengdu, China, on Tuesday. Parkour is a sport in which participants perform jumps and other skillful movements while moving between objects as quickly and smoothly as possible. © Reuters
