Former Twitter boss Linda Yaccarino joins digital health platform as CEO
, who recently stepped down from position of
Twitter CEO
, is joining a digital health platform as the top boss.
eMed Population Health
, a digital health platform specialising in population health management for GLP-1/GIP therapies, has announced that Yaccarino will be its new Chief Executive Officer and is expected to lead the company's expansion and solidify its position as a global leader in chronic care solutions.
'The healthcare industry has been disrupted by technology, but not yet completely transformed by it. There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before,' Yaccarino said in a statement.
Yaccarino's hiring 'game changer': eMed Population Health
According to the announcement by eMed Population Health, the company's board of directors highlighted Yaccarino's track record of turning around complex digital platforms and her ability to drive transformational change as key factors in her selection.
Her hiring is being hailed as a 'game-changing moment' for eMed's mission to make safe, effective, and sustainable chronic care accessible through a comprehensive digital-first experience.
Yaccarino's experience in forging high-impact partnerships and navigating complex markets is expected to be instrumental as eMed expands its services globally to accommodate new employer and government partnerships.
Before her tenure at X, Yaccarino was the chairman of
global advertising and partnerships
at NBCUniversal, where she oversaw all aspects of advertising and strategic initiatives.
Throughout her career, Yaccarino has been recognised with numerous awards and accolades, including being named one of the Top 10 People Transforming Advertising and one of the Ten Most Powerful Women in TV.
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