Uniqlo's Tate Modern pop-up opens its doors
Having extended its long-running partnership to coincide with Tate Modern London's 25th anniversary, it's fitting that global apparel retailer Uniqlo has opened its previously-flagged pop-up store within the contemporary art museum.
The 'Uniqlo Tate Shop, Art For All' opened in time for Tate Modern ' s 'Birthday Weekender' and will remain a feature throughout the summer, featuring a variety of art-inspired activities to 'shop, play and make'.
Situated on floor one of the gallery and accessed via the River Entrance, complete with views of the Thames, the 1,000 sq m retail pop-up space will be open to 16 September.
It features a selection of popular core Uniqlo brand items that can be customised with embroidery, including a limited-edition design by British graphic artist Peter Saville.
It also includes a UTme! personalised T-shirt station, and a limited-edition Tate UTme! T-shirt line featuring artworks from the gallery's collection.
Activities include a T-Shirt Design Workshop (22 May) inspired by Uniqlo Tate Play and the UTGP collection with 'Create the Future' a "celebration of creativity, curiosity and imagination'. Participants will be encouraged to design versions of futuristic items and ideas of play imagined on a T-shirt.
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