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Travel bodies join hands to revive Kashmir tourism post-terror attack
Tourism associations express solidarity with Jammu and Kashmir after Pahalgam terror attack; hoteliers offer discounts as confidence-building begins
Mumbai
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Major associations in the travel and hospitality sector have joined hands in an effort to revive the tourism industry in Jammu and Kashmir after the Pahalgam terror attack in April.
This comes after the Travel Agents Association of India (TAAI) recently launched a 'Chalo Kashmir' campaign to encourage travel to the region.
'All the major associations have expressed solidarity with Kashmir and the entire tourism industry of the state, and the effect of this (the terror attack) will take some time to wear off,' Ajay Prakash, vice-chairman, Federation of Associations in Indian Tourism and Hospitality (FAITH), told Business Standard.
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