Erin Andrews Inks Deal With WWE for Women's Fan Gear
The sportscaster has signed a deal with the World Wrestling Entertainment company to create a women's sportswear collection for its Premium Live Events and Superstars.
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Andrews, in partnership with Constance Schwartz-Morini, cofounder and chief executive officer of SMAC Entertainment, created Wear by Erin Andrews in 2019. It now works with nearly 200 teams including the NFL, NBA, MLB, NHL, NCAA, NWSL, WNBA and U.S. Soccer to offer fashionable fan gear for women.
This multiyear deal with WWE will feature jackets, T-shirts, sweatshirts, cropped tops and other pieces tied to WWE stars Nikki Bella, Rhea Ripley and Cody Rhodes as well as staple items such as a muscle tank, bomber, hooded denim jacket, lace-up hoodie and cropped long-sleeve shirt.
The collection will debut at SummerSlam at MetLife Stadium in New Jersey on Aug. 2 to 3. It will also be available online at the WWE and Fanatics e-commerce sites as well as at select WWE Premium Live Events.
'Wear by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom,' Andrews said. 'As we kick off this partnership with the WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE universe. I'm thrilled we can now offer our fan-favorite Wear gear to women who want to support their favorite Superstars without compromising on style.'
The WWE offers television programming, live events, digital media, and publishing platforms that reach more than 1 billion households globally.
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