Sony INZONE and Fnatic team up for Esports World Cup
With Saudi Arabia's gaming market surpassing SR7.88 billion ($2.1 billion) in 2024 and esports alone generating more than SR83.28 million, this event further elevated the region's gaming boom. From July 8–13, fans visited the INZONE x Fnatic booth at the Content Creator Park to meet their players including Jake 'Boaster' Howlett, Austin 'Crashies' Roberts, Kajetan 'Haremski,' Timofey 'Chronicle' Khromov, and Emir Ali 'Alfajer' Beder. Visitors also tried cutting-edge gaming gear while being part of this rapidly expanding global phenomenon.
The Sony INZONE booth offered fans an exclusive meet-and-greet opportunity with Fnatic's team, alongside exciting giveaways and interactive gaming zones.
Beyond this, gaming enthusiasts had the chance to experience the INZONE range, including the newly launched INZONE M10S gaming monitor along with the INZONE H5 and INZONE H9 wireless headset, all developed in close collaboration with Fnatic's pro players. These products are built for competitive performance, designed to deliver next-level audio and visual fidelity for both casual and elite gamers.
Jobin Joejoe, managing director, Sony Middle East and Africa, said: 'With more than 33 million gamers across the GCC, and nearly 62 percent of the total gaming population in Saudi Arabia, this experience taps into a deeply passionate and fast‑growing audience. Creating this memorable experience allows fans to engage with the Fnatic team in a real gaming environment.'
Sam Mathews, founder and CEO, Fnatic, added: 'We've always believed in being right where our fans are, and this partnership with Sony INZONE is all about creating special moments that bring us closer together. We're proud to be here in Riyadh, connecting with our fans.'
In addition to the booth at the Esports World Cup, fans in Riyadh also had the chance for an exclusive meet and greet with the Fnatic Valorant Team at Sony World, Granada Mall, Riyadh, on July 10. This in-store experience allowed fans to test the Inzone range and meet their favorite players all while exchanging tips and tricks with their fellow players.
The collaboration took place alongside Fnatic's participation in the Valorant tournament, part of the Esports World Cup's debut of Riot Games' flagship tactical shooter, where 16 top teams battled live on a local area network in front of fans for a SR4.69 million prize pool.
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