Latest news with #INZONE
Campaign ME
a day ago
- Business
- Campaign ME
Sony picks Ruder Finn Atteline for PR across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. This includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments. 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology,' said Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA. 'As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity,' Simpson added. Sony claims it's aim is to continue to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region,' said Jobin Joejoe, Managing Director, Sony Middle East and Africa. 'We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level,' he added. The appointment of Ruder Finn Atteline aims to be an extension of this vision, Joejoe said. 'As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region,' he said. With a multitude of launches in the pipeline, Sony said it remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline claims that it will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Tahya Masr
2 days ago
- Business
- Tahya Masr
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, to manage its regional PR communications mandate across the Middle East. The agency will lead strategic PR Communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. Ruder Finn Atteline's appointment includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments, strengthening the agency's expertise in consumer and corporate communications. Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology . As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity.' Jobin Joejoe, Managing Director, Sony Middle East and Africa, added: 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region. We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level. Our partnership with Ruder Finn Atteline is a natural extension of this vision. As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region.' As a creative entertainment company, Sony continues to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. In recent months, the brand has spotlighted several key launches, including new home and personal entertainment offerings at the W Hotel in Abu Dhabi in April, and the launches of the REON Pocket Pro and flagship noise cancelling headphones WH-1000XM6 in May. With a multitude of launches in the pipeline, Sony remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Mid East Info
12-05-2025
- Entertainment
- Mid East Info
Sony Partners with NASR Esports at Dubai Esports and Games Festival 2025 - Middle East Business News and Information - mid-east.info
Showcasing Next-Level Gaming Experiences and Strengthening Commitment to Regional Esports Community Dubai, United Arab Emirates: Sony Middle East and Africa announces an exciting partnership with NASR Esports , a leading esports regional organization in competitive gaming and talent development, at the Dubai Esports and Games Festival 2025 (DEF 2025) . Set to take place from from May 9 to May 11 at Zabeel Hall 2, Dubai World Trade Centre, visitors can expect an immersive experience filled with the ultimate gaming setup, exclusive giveaways and more. At the NASR Esports booth, gamers and esports enthusiasts will experience an immersive setup featuring high-performance gaming PCs powered by Sony's INZONE range including the newly launched INZO N E M10S gaming monitors, co-developed with global esports powerhouse Fnatic alongside an exclusive range of Sony INZONE gaming headsets. Festival attendees can participate in engaging gaming challenges for a chance to win the INZONE H5 headphones by joining the official Sony INZONE MEA Discord channel. Attendees will also have the opportunity to meet and interact with prominent NASR Esports players and gaming influencers, including pro-player Ramy Saad and popular gaming personalities Khaled Abbas , Amr Eliwa , Waseem Khouj , and Yassin Siyam , who will be engaging with fans throughout the festival. This collaboration underlines Sony MEA's ongoing commitment to nurturing and supporting the growing esports community across the Middle East. Following Dubai Esports Festival 2025, Sony and NASR Esports aim to continue their partnership with additional collaborations planned throughout the year. Further details will be announced at a later stage. Jobin Joejoe, Managing Director, Sony Middle East and Africa , said, 'At Sony, gaming continues to be central to our vision and our collaboration with NASR Esports highlights our commitment to nurturing the region's thriving esports ecosystem. The INZONE range including the INZONE M10S is specifically designed to meet the high-performance needs of competitive gamers. It is through these purpose-built innovations, we aim to empower esports professionals and enthusiasts alike to drive the growth of the gaming community. ' Lalit Vase, CEO, NASR Esports, added , 'NASR Esports and Academy is thrilled to join forces with Sony MEA at DEF 2025. We greatly value Sony's proactive approach in engaging with the region's passionate gaming and esports community. This partnership promises exciting competitions and memorable experiences for fans, and we eagerly anticipate further collaborations to enrich the gaming ecosystem throughout the year.' About NASR Esports: NASR Esports stands as a powerhouse in the Middle East, North Africa, and Turkey (MENAT) region, recognized for its competitive excellence and commitment to nurturing the next generation of esports talent. With a legacy of top-tier performances and a robust talent pipeline, NASR Esports continues to set the benchmark for success and innovation in the regional and international esports landscape. At the heart of NASR's mission is the NASR Academy, a pioneering initiative dedicated to developing aspiring gamers into world-class competitors and well-rounded individuals. The Academy's Gaming Camp offers a comprehensive curriculum that goes beyond gameplay, focusing on: Skill refinement and advanced game mechanics Strategic thinking and tactical awareness Cooperative team play and communication Gaming IQ and decision-making under pressure About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
