Flex Accelerates Consumer Expansion by Joining Forces with Maza in Strategic M&A with Additional $10m Investment from Wellington

Business Wire

25-04-2025

NEW YORK--(BUSINESS WIRE)-- Flex, the fintech company revolutionizing back office finance for ambitious business owners, and Maza, one of the largest entity formation and payments apps for Spanish-speaking solopreneurs and consumers, announce their M&A. As part of the deal, Maza will rebrand as Flex Consumer, a new arm within Flex focused on enabling business owners to manage their commingled personal and business finances.
The companies entered into an agreement to join their platforms and accelerate Flex's development of owner-owned software for individuals and their businesses.
This transaction marks a continuation of Flex's broader vision to build the most comprehensive financial platform for premium business owners. Flex has already seen over 50% growth since closing the deal in Q3, driven by integrating Maza's consumer growth engine, user base and solopreneur tooling with Flex's infrastructure and product suite.
A year prior to the M&A, Maza raised an unannounced $15M Series A to evolve the product to service its customers who were starting their own businesses. 'We noticed several customers were actually running businesses, so we began building tools to empower their operation,' says Luciano Arango, co-founder and CEO of Maza. The company partnered with solopreneurs using LLM-powered automation to simplify entity formation and created a unified ledger that proactively categorized consumer and solopreneur transactions. 'Our product reduces cognitive load for entrepreneurs in anticipating spend and streamlining reconciliation, so they can focus on growth,' says Robbie Figueroa, co-founder and COO of Maza.
Maza's Series A was led by Wellington, with participation from existing and new investors like Andreessen Horowitz (a16z), Tusk Venture Partners, and Titanium Ventures, as well as celebrities like Anderson Paak and CEO of Amex Bank, Anre Williams.
'Maza was building the best onramp for ambitious business owners to start businesses and a suite of consumer fintech products. Flex strategically bridges both the business and consumer use cases in a cohesive all in one finance platform for business owners by combining the Flex and Maza products,' says Zaid Rahman, Founder and CEO of Flex.
Proceeding Maza's fundraise and scale of its consumer and solopreneur base, Flex and Maza began discussing a potential collaboration. The companies entered into an agreement to join their platforms and accelerate Flex's development of owner-owned software for individuals and their businesses. The combined business highlights three core synergies as a consolidator, including:
The absorption of Maza's customers who qualify for Flex's core zero fee business banking offering
TAM expansion via new customers on-ramping from Maza's entity formation product, enabling Flex to offer business owners financial products from the time they start their journey to the time they personally spend their profits
Flex consumer product expansion and go-to-market foundation for millions of business owners using personal cards for business transactions (estimated to be 65M consumers globally per Visa)
Post closing, Maza will operate as Flex Consumer and Maza's founders, Luciano Arango, Robbie Figueroa, and Siggy Bilstein, will take on executive roles within Flex. 'We're excited to empower Maza users with business financing while introducing consumer offerings for Flex business owners,' says Luciano Arango. 'In an AI-driven world, Flex is setting the standard for what owners expect from their software. I'm excited for how Maza as a combined force is already helping accelerate that,' says Bilstein, co-founder and CTO of Maza.
According to Jackson Cummings, Head of Wellington Access Ventures, 'We're looking forward to continuing our partnership with Maza's talented team as they accelerate Flex's ambitious vision. The post-M&A growth of Flex underscores the considerable potential of integrating consumer and business services into a single platform.' Cummings, an existing investor in Maza who co-led an additional $10M equity injection in the combined entity, will join the Flex board of directors as an observer.
ABOUT MAZA
Maza is a business formation and payments platform that helps solopreneurs and business owners seamlessly navigate personal and business finances. Built to serve Spanish-speaking consumers, Maza expanded its capabilities to meet the growing demand of its users who were launching businesses by offering automated entity formation, financial management, and payment solutions. By leveraging AI-driven categorization and automation, Maza enables solopreneurs across the US to focus on growth while streamlining financial operations.
ABOUT FLEX
Flex (a Flexbase Technologies, Inc. brand) is the B2B fintech company redefining financial management for business owners by providing a financial ecosystem that empowers owners to expand their business and accelerate growth. Flex bundles every single aspect of the back office into one finance super app to seamlessly control finances. The company offers Flex Business Credit Card with 0% interest for 60 days on all purchases and built-in employee expense management and rewards, as well as Flex Banking with up to 2.99% yield on idle cash. The company also has launched several products like AP Automation, Cashflow Analytics, Bill Pay, Mobile Apps, and more. Flex aims to be the financial platform that all aspiring business owners use to build, manage and protect their finances.