Trump-Backed Truth Social Launches Spot Bitcoin ETF Bid
Trump Media & Technology Group, owner of the Truth Social platform, has submitted a Form S‑1 registration to the U.S. Securities and Exchange Commission for its proposed Truth Social Bitcoin ETF, aiming to list on NYSE Arca. The application states the fund will hold Bitcoin directly, with Crypto.com serving as custodian, prime execution agent and liquidity provider, and Yorkville America Digital listed as sponsor. NYSE Arca has separately filed a Form 19b‑4 to list the fund should it receive regulatory approval.
The filing highlights an unprecedented disclosure linking the fund's prospects to President Trump's crypto-related initiatives. For the first time in a crypto-ETF filing, the risk section cites creation of an SEC crypto task force in January and the March executive order establishing a Strategic Bitcoin Reserve. It warns that the impact of these policies on the sponsor, the fund, TMTG, Crypto.com or affiliates 'is not possible to fully predict'. Bloomberg's Eric Balchunas noted this is likely 'the first time ever the advisor is in the risk section'.
If approved, the ETF would become part of a growing cohort of spot Bitcoin funds currently active in the U.S., including BlackRock's iShares Bitcoin Trust, which has amassed over US $70 billion in assets, BlackRock having initially launched the product in January 2024. Other major asset managers—Fidelity, Bitwise—also offer similar instruments, making the market highly competitive.
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TMTG's proposed fund is closely tied to the broader ambitions of Trump's crypto policy platform. The earlier executive order in March 2025 mandated creation of a Strategic Bitcoin Reserve using government-forfeited assets, effectively integrating Bitcoin into sovereign reserves. The order also created a U.S. Digital Asset Stockpile, requiring federal agencies to centralise digital asset holdings and obliging the Secretaries of Treasury and Commerce to evaluate further acquisitions at no cost to taxpayers.
The regulatory backdrop has shifted markedly. January's executive directive established a Presidential Working Group on Digital Asset Markets and directed the SEC to create a crypto task force. Gary Gensler resigned as SEC chair on the eve of Trump's inauguration and was succeeded by Paul Atkins, a noted crypto advocate. The SEC has since dropped several previous enforcement cases and eased accounting rules, paving the way for more crypto-product filings.
Trump Media's broader strategy involves securing a substantial Bitcoin treasury. SEC filings indicate its Form S‑3 shelf registration allows issuance of up to 85 million shares tied to its $2.3 billion private placement, earmarked to purchase roughly 23,000 Bitcoin—potentially placing the company among the top public corporate holders. Custody of these assets is expected to be shared between Anchorage Digital and Crypto.com.
Yorkville America Digital's dual role—as sponsor of the ETF and partner to TMTG—has raised questions of conflicts of interest. The risk disclosure notes Yorkville affiliates are also involved in Truth.Fi, an investing platform tied to Trump's 'America First' agenda, and have made up to $2.5 billion in equity commitments to TMTG. The same affiliate acted as co-placement agent for the $2.44 billion private placement.
Financial markets have responded with mixed signals. While Bitcoin briefly surpassed US $111,000 following Trump's return to the executive and policy shifts, it has since retreated to the US $105,000–$101,000 range. TMTG's own stock dropped around 8 per cent following public disputes between Trump and Elon Musk, and remains down roughly 56 per cent over the past 12 months.
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Analysts say the fund faces significant challenges. Despite its high-profile branding and alignment with Trump's policy agenda, it competes against established firms with deep institutional credibility. ETF expert Dave Nadig remarked that long-term asset gathering for this fund is 'extraordinarily unlikely'. CoinCorner CEO Danny Scott expressed unease about Trump's use of political influence in personal financial ventures.
The ETF's structure also contains potentially problematic clauses. Cointelegraph reports that the S‑1 includes exclusive arrangements granting Crypto.com sole custodian and liquidity provision roles, and provisions that allow the sponsor to take positions ahead of the Trust—raising transparency concerns.
Still, proponents contend the fund could redefine retail and ideological investor access. Backers assert its America‑First branding might appeal to conservative retail investors seeking regulated Bitcoin exposure. Crypto.com's reach—serving over 140 million users and holding approximately US $30 billion in assets—could alleviate institutional concerns about custody risk.
Approval hinges on SEC review of both S‑1 and 19b‑4 filings. With multiple spot Bitcoin ETFs already approved in the U.S., the regulatory framework exists—but TMTG's political ties, interlocking financial relationships and novel disclosures may trigger heightened scrutiny.
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