How these brothers turned a side hustle into $100m
The ephemeral storefront is the culmination of months of planning – and a $100,000 investment – and includes a gallery wing as well as an exclusive invite-only workshop space where Japanese superfans can fashion their own bag under the watchful guidance of Maison de Sabré master leather craftsman Thomas Maurice.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Perth Now
a day ago
- Perth Now
Brothers turn side hustle into $100m empire
It started with a single phone case produced by two dentists. Now it is one of the world's fastest-growing luxury brands. Australian brothers Omar and Zane Sabré's 'side hustle' has evolved into Maison de Sabré, a homegrown luxury leather house now standing shoulder to shoulder with the world's most elite fashion brands. 'We're literally just two guys that started just thinking that they could do something. And then really actually followed through and did it … it's phenomenal,' Omar said. 'We really wake up every morning and just sort of pinch ourselves and be like, this is insane, you know?' Australian brothers Zane and Omar Sabré swapped their careers as dentists to build a global luxury powerhouse. Supplied. Credit: Supplied Walking away from careers as dentists, the brothers credit their rise to an unwavering commitment to craftsmanship, from their very first meticulously designed phone case to today's collection of refined luxury bags. 'We were there to sort of shake luxury up and give it a new definition,' Omar said. What started as a direct-to-consumer business has grown into a full-scale luxury house, now sold in over 150 countries and stocked by retailers such as Nordstrom, Saks Fifth Ave, and Bloomingdale's – with revenue set to surpass $100 million for the first time in 2025. Omar Sabré said the brothers still pinch themselves over the brand's meteoric rise. Supplied. Credit: Supplied Launched during Zane's time at dental school, the brothers poured everything into their 'side hustle' and by the time Zane graduated, the brand had become their full-time focus. 'By the time I graduated, we made the decision to go full-time in the business and leave our dental careers behind us, which was back in between 2017 and 2018,' Zane said. 'From there, we only had one core product, which was this phone case, it was quite a meticulous phone case, we used … some of the best materials and the best craft.' In just eight years, the duo has turned their vision into one of Australia's most prominent fashion exports, proudly redefining what Australian luxury looks like on the global stage. 'We're able to export Australian creativity onto the world stage and I think that's something that's been really rare,' Omar said. 'It's something that we really take a lot of pride in … because when people hear about Australian leather goods, it's typically the first time they've ever heard that phrase.' The brothers say they are proud to represent Aussie creativity on the global stage. Credit: Supplied The bond between the brothers has been a quiet superpower behind the business – helping them scale fast without losing the trust, chemistry, and aligned purpose that comes from family. For Zane, working with his brother is the 'best thing in the world'. 'There is nobody else you typically really want to do it with other than your own blood, someone you've grown up with and have been joined at the hip ever since you were kids, 'On paper, it makes the most sense; in reality, it makes even more sense.' Maison de Sabré is taking on heritage luxury brands on their own turf. Supplied. Credit: Supplied Described as a quiet luxury 'disrupter', Maison de Sabré is set to become the first Australian brand to launch a multi-venue retail activation across Saint Tropez, Mallorca, and Cannes, a space long reserved for heritage fashion houses. 'I think we're on to something truly special,' Zane said. 'We're excited to represent a brand from Australia as two guys that really knew nothing about business or entrepreneurship or luxury or fashion eight, nine years ago, now being able to sit alongside some of the best in the world.'

Sky News AU
2 days ago
- Sky News AU
Tony Abbott has serious concerns with the Japanese bid for defence contract
Former prime minister Tony Abbott says rejecting the Japanese bid to help Australia's defence would not damage the relationship with Australia, but it would raise serious concerns. Military brass in Canberra are rapidly trying to work out which frigate Australia should buy to cover our growing capability gap. The Japanese government is lobbying the Australian government in a bid to win a $10 billion contract, which could see it build a dozen frigates for the Australian Navy. The Australian government is choosing between the Japanese bid and the German bid. 'I don't think it would break the relationship, but it certainly would be a great disappointment,' Mr Abbott said. The government aims to decide which bid to take by Christmas.

AU Financial Review
2 days ago
- AU Financial Review
ASX's fetish for dual-class shares is downright nuts
At last Wednesday's scheme meeting to approve the takeover of PointsBet by Japanese bidder Mixi, a representative from PointsBet's largest shareholder Betr entered Computershare's online portal to observe the proceedings. The portal was incorrectly coded so that upon entry, observers automatically revoked their already-cast proxy votes without their knowledge. Betr had cast its shares against the takeover and would've defeated the resolution, but its shares weren't counted. Whoops! PointsBet and Betr shares both traded most of Wednesday after the takeover was 'approved'. The next morning, PointsBet announced Computershare's snafu and that, actually, the takeover had failed.