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Brothers turn side hustle into $100m empire
Brothers turn side hustle into $100m empire

Perth Now

timea day ago

  • Business
  • Perth Now

Brothers turn side hustle into $100m empire

It started with a single phone case produced by two dentists. Now it is one of the world's fastest-growing luxury brands. Australian brothers Omar and Zane Sabré's 'side hustle' has evolved into Maison de Sabré, a homegrown luxury leather house now standing shoulder to shoulder with the world's most elite fashion brands. 'We're literally just two guys that started just thinking that they could do something. And then really actually followed through and did it … it's phenomenal,' Omar said. 'We really wake up every morning and just sort of pinch ourselves and be like, this is insane, you know?' Australian brothers Zane and Omar Sabré swapped their careers as dentists to build a global luxury powerhouse. Supplied. Credit: Supplied Walking away from careers as dentists, the brothers credit their rise to an unwavering commitment to craftsmanship, from their very first meticulously designed phone case to today's collection of refined luxury bags. 'We were there to sort of shake luxury up and give it a new definition,' Omar said. What started as a direct-to-consumer business has grown into a full-scale luxury house, now sold in over 150 countries and stocked by retailers such as Nordstrom, Saks Fifth Ave, and Bloomingdale's – with revenue set to surpass $100 million for the first time in 2025. Omar Sabré said the brothers still pinch themselves over the brand's meteoric rise. Supplied. Credit: Supplied Launched during Zane's time at dental school, the brothers poured everything into their 'side hustle' and by the time Zane graduated, the brand had become their full-time focus. 'By the time I graduated, we made the decision to go full-time in the business and leave our dental careers behind us, which was back in between 2017 and 2018,' Zane said. 'From there, we only had one core product, which was this phone case, it was quite a meticulous phone case, we used … some of the best materials and the best craft.' In just eight years, the duo has turned their vision into one of Australia's most prominent fashion exports, proudly redefining what Australian luxury looks like on the global stage. 'We're able to export Australian creativity onto the world stage and I think that's something that's been really rare,' Omar said. 'It's something that we really take a lot of pride in … because when people hear about Australian leather goods, it's typically the first time they've ever heard that phrase.' The brothers say they are proud to represent Aussie creativity on the global stage. Credit: Supplied The bond between the brothers has been a quiet superpower behind the business – helping them scale fast without losing the trust, chemistry, and aligned purpose that comes from family. For Zane, working with his brother is the 'best thing in the world'. 'There is nobody else you typically really want to do it with other than your own blood, someone you've grown up with and have been joined at the hip ever since you were kids, 'On paper, it makes the most sense; in reality, it makes even more sense.' Maison de Sabré is taking on heritage luxury brands on their own turf. Supplied. Credit: Supplied Described as a quiet luxury 'disrupter', Maison de Sabré is set to become the first Australian brand to launch a multi-venue retail activation across Saint Tropez, Mallorca, and Cannes, a space long reserved for heritage fashion houses. 'I think we're on to something truly special,' Zane said. 'We're excited to represent a brand from Australia as two guys that really knew nothing about business or entrepreneurship or luxury or fashion eight, nine years ago, now being able to sit alongside some of the best in the world.'

How these brothers turned a side hustle into $100m
How these brothers turned a side hustle into $100m

AU Financial Review

time25-06-2025

  • Business
  • AU Financial Review

How these brothers turned a side hustle into $100m

It's a bright, sweltering 33-degree Thursday morning in Tokyo and the Sabré brothers are preparing for the last day of a week-long luxury leather goods pop-up store in the iconic bustling Shibuya district. The ephemeral storefront is the culmination of months of planning – and a $100,000 investment – and includes a gallery wing as well as an exclusive invite-only workshop space where Japanese superfans can fashion their own bag under the watchful guidance of Maison de Sabré master leather craftsman Thomas Maurice.

Elevated Takes on the Basket Bag
Elevated Takes on the Basket Bag

New York Times

time21-03-2025

  • Entertainment
  • New York Times

Elevated Takes on the Basket Bag

Clockwise from top right: Celine by Hedi Slimane bag, $3,100, Maison de Sabré charms, $75 each; Saint Laurent by Anthony Vaccarello bag, $2,800, and Ulla Johnson bag, $790, and charm, $190, Credit... Photograph by Kyoko Hamada. Set design by Theresa Rivera Clockwise from top: Bottega Veneta bag, price on request, Loewe bag and charms, price on request, Anya Hindmarch bag, $795, and Chanel shoes, $1,125, (800) 550-0005. Credit... Photograph by Kyoko Hamada. Set design by Theresa Rivera Set design by Theresa Rivera. Photo assistant: Sam Schmieg. Set designer's assistant: Mildreht Aguilar

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