Utah Mammoth file trademark lawsuit against equipment company
The franchise formerly known as the Coyotes moved from Arizona to Utah before the 2024-25 NHL season and spent its first season there known as the Utah Hockey Club. In May, the team revealed its permanent name to be the Mammoth, with an image of a woolly mammoth's face protruding from a mountain serving as the logo.
The equipment company, Mammoth Hockey, sent a cease-and-desist letter arguing that the Utah team name could lead to consumer confusion in the market. Mammoth Hockey sells oversized hockey gear bags, though its logo and colors do not resemble Utah's.
Smith Entertainment Group disagrees that the Mammoth team name hurts Mammoth Hockey's business dealings.
Both parties released statements to the Deseret News in Salt Lake City on Thursday.
"Utah Mammoth and the NHL believe strongly that we have the right to use the name Utah Mammoth under federal and state law, and that our use will not harm the defendant or its business in any way," the team's statement said. "We have taken this action only after careful consideration based on the defendant's position. We are not able to comment further on ongoing legal matters."
Mammoth Hockey co-founder Erik Olson wrote in a statement to the Deseret News, "Mammoth Hockey intends to vigorously defend the litigation recently commenced against it by Utah Mammoth of the National Hockey League and protect its longstanding trademark used in connection with the hockey goods it has manufactured and sold for the past 10 years."
The NHL franchise earlier was unable to use the name Utah Yeti, a popular fan choice, because it couldn't reach a co-existence agreement with YETI Coolers, LLC.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Trade pitch sees Toronto Maple Leafs part ways with breakout forward who may not fit in Craig Berube's lineup
Trade pitch sees Toronto Maple Leafs part ways with breakout forward who may not fit in Craig Berube's lineup originally appeared on The Sporting News Although the Toronto Maple Leafs have had a pretty solid offseason so far, they are still missing a couple key pieces for Craig Berube's new-look lineup. Swapping out finesse for physicality, the Maple Leafs are looking to be meaner, tougher, and potentially downright nasty at points. Their added depth shows they have a clear goal in mind, but they still lack a solid playoff performer. Instead of the typical names that have been thrown about, and all this talk about expensive top-six targets, perhaps it would best behoove Brad Treliving to think smaller, well at least in name value. That's what Cole Shelton of thinks, as he believes the team should take a chance at swapping out Bobby McMann for Alexei Toropchenko, but would it actually work out for the Maple Leafs? Looking at it from the outside, not really considering that McMann just scored 20 goals for the team, and Toropchenko only hit four goals last season, but does have 60 points in 259 games (30 goals, 30 assists). But he has familiarity with Craig Berube, having played under him and finding some moderate success. He also adds a huge dynamic; literally. He's 6'6, 222 pounds and is a physical force (223 hits last season). If he can find his offensive success again, he can add roughly the same output as McMann, with a better fit in the overall lineup. With how the Maple Leafs are built now, adding Toropchenko is a great way to keep that DNA change while also improving over McMann's inconsistencies (McMann had no goals this postseason, at least Toropchenko had two) and at only 26, clears the Leafs forward in age by a good few years; McMann just turned 29. The Leafs would have to do some some shuffling to get Toropchenko in the lineup, where we could see something like this: Matthew Knies -- Auston Matthews -- Max Domi Matias Maccelli -- John Tavares -- William Nylander Dakota Joshua -- Nicolas Roy -- Nick Robertson Alexey Toropchenko - Scott Laughton -- Steven Lorentz This all depends on Toronto moving Calle Jarnkrok and David Kampf out of the lineup, but overall this gives Craig Berube a massive amount of depth, while still giving him the physical presence he almost demands. It may seem silly to sell on Bobby McMann especially after a 20-goal season, but the Maple Leafs are in the business of change, and there's no one better to bring that than Alexey Toropchenko.
Yahoo
6 hours ago
- Yahoo
Countdown to the Devils Puck Drop
There are 60 days until the puck drops and the New Jersey Devils are back on the ice. The team has made moves in the offseason to improve their on-ice game and bring the Cup back to New Jersey. With just over two months to go before the season starts, it's a good time to look at what has changed since the team last took the ice, and what still needs to be done. Coaching Staff The Devils have adjusted their coaching staff this offseason, choosing not to renew the contracts of assistant coaches Ryan McGill and Chris Taylor. They dealt with inconsistencies at the head coach position last season, starting with Lindy Ruff, then bringing in Travis Green for the final 21 games, and finally appointing Sheldon Keefe as head coach. The Devils have now committed to Keefe for the 2025-26 season. Since his hiring on May 9, Keefe has made several moves to address the team's weaknesses from last season, beginning with goaltending. Goaltending The Devils are in a unique position in the NHL. While many teams are struggling to find a consistent starter, New Jersey has a strong goaltending lineup. They entered the offseason confident in veteran Jacob Markstrom as their starter. The backup spot appeared open with Jake Allen testing free agency, but in a surprising move, Allen re-signed with the Devils for five years, solving that concern quickly. The team also has promising prospects in Nico Daws and Mikhail Yegorov, who are ready to step up if a spot opens in net. Middle Six The Devils needed to add depth to their middle six this offseason, and they did so by signing Connor Brown and Evgenii Dadonov. These additions also address a major issue from last season: scoring first. Too often, New Jersey surrendered the opening goal, something they must change to make a deeper playoff push. Still to Do The biggest remaining task is re-signing Luke Hughes. The young defenseman is expected to receive a large, long-term contract. General Manager Tom Fitzgerald has said it's his top offseason priority, though the deal has yet to be finalized. There's little concern about Hughes signing; one theory is that the delay is tied to creating more cap space to offer him a bigger deal. Trade The Devils have explored moving Dougie Hamilton and his large contract, but as August begins, no trade has materialized. With just under $7 million in cap space, moving a high-priced contract like Hamilton's could benefit the team. Strength Training One of the Devils' biggest offseason goals has been improving player health. The team has battled injuries for several seasons, so enhancing strength training and allowing players to fully recover is crucial. While injury prevention is hard to measure, it's safe to assume Devils players have spent the offseason training and preparing for a deeper playoff run. Photo Credit: © James Guillory-Imagn Images
Yahoo
10 hours ago
- Yahoo
Trade pitch sees Toronto Maple Leafs part ways with breakout forward who may not fit in Craig Berube's lineup
Trade pitch sees Toronto Maple Leafs part ways with breakout forward who may not fit in Craig Berube's lineup originally appeared on The Sporting News Although the Toronto Maple Leafs have had a pretty solid offseason so far, they are still missing a couple key pieces for Craig Berube's new-look lineup. Swapping out finesse for physicality, the Maple Leafs are looking to be meaner, tougher, and potentially downright nasty at points. Their added depth shows they have a clear goal in mind, but they still lack a solid playoff performer. Instead of the typical names that have been thrown about, and all this talk about expensive top-six targets, perhaps it would best behoove Brad Treliving to think smaller, well at least in name value. That's what Cole Shelton of thinks, as he believes the team should take a chance at swapping out Bobby McMann for Alexei Toropchenko, but would it actually work out for the Maple Leafs? Looking at it from the outside, not really considering that McMann just scored 20 goals for the team, and Toropchenko only hit four goals last season, but does have 60 points in 259 games (30 goals, 30 assists). But he has familiarity with Craig Berube, having played under him and finding some moderate success. He also adds a huge dynamic; literally. He's 6'6, 222 pounds and is a physical force (223 hits last season). If he can find his offensive success again, he can add roughly the same output as McMann, with a better fit in the overall lineup. With how the Maple Leafs are built now, adding Toropchenko is a great way to keep that DNA change while also improving over McMann's inconsistencies (McMann had no goals this postseason, at least Toropchenko had two) and at only 26, clears the Leafs forward in age by a good few years; McMann just turned 29. The Leafs would have to do some some shuffling to get Toropchenko in the lineup, where we could see something like this: Matthew Knies -- Auston Matthews -- Max Domi Matias Maccelli -- John Tavares -- William Nylander Dakota Joshua -- Nicolas Roy -- Nick Robertson Alexey Toropchenko - Scott Laughton -- Steven Lorentz This all depends on Toronto moving Calle Jarnkrok and David Kampf out of the lineup, but overall this gives Craig Berube a massive amount of depth, while still giving him the physical presence he almost demands. It may seem silly to sell on Bobby McMann especially after a 20-goal season, but the Maple Leafs are in the business of change, and there's no one better to bring that than Alexey Toropchenko.
