Amanda Holden makes U-turn on 'reason' why women cheat after co-star's advice
Amanda Holden makes U-turn on 'reason' why women cheat after co-star's advice
Amanda Holden previously claimed women cheated because they craved "affirmation and love", following the breakdown of her marriage to Les Dennis
Amanda Holden was married to Les Dennis for eight years
Britain's Got Talent judge Amanda Holden says her new co-star Paul C Brunson has entirely changed her views on infidelity.
The duo are hosting a new Netflix series titled Cheat: Unfinished Business, where eight couples attempt to rekindle their relationships after cheating.
Amanda, 54, said she's "learnt so much from Paul", who is a relationship expert known for his work on Celebs Go Dating and Married At First Sight UK.
In addition to gaining insights from Paul, 50, about her own marriage, Amanda said her perspective on cheating has also evolved.
The presenter previously claimed women cheated because they craved "affirmation and love", but now understands this isn't always the case.
Appearing as a guest on the Tea At Four podcast, host Lauren Kirkland shared her theory on infidelity: "My theory is that women cheat because they are not being fulfilled emotionally, and then men cheat because they are attempted by attraction."
Article continues below
Amanda Holden previously claimed women cheated due to them needing 'affirmation and love'
Responding to this, Amanda said: "So, I used to say that women who cheat need affirmation and love, so that's similar to what you're saying, but I've learnt from Paul now that both sides cheat for various reasons and neither of them are that.
"And that, once anybody has cheated, whether you consider texting somebody, sliding into somebody's dms (direct messages), I don't know, going out and saying you're not where you are, there's different levels of what people consider cheating.
"But whatever it is, it's a betrayal of trust and once trust is broken in a relationship, it's really hard to bring it back. But, I would... I used to think how you thought, but maybe not so much anymore."
Amanda went on to emphasise the importance of trust in any relationship, whether romantic or familial, stating: "If the trust's been broken, you have to repair the trust and that can be tough, but you have to have forgiveness thrown in there as well."
Amanda Holden took advice from her co-star, relationship expert Paul C Brunson
The presenter been married to her second husband, manager Chris Hughes, for over 15 years and together they share two daughters; Hollie and Lexi.
Before this, she was married to Les Dennis, until a highly publicised affair with Neil Morrissey rocked their relationship.
Reflecting on the backlash she faced at the time, Amanda told the Daily Mail: "I brought it on myself, I appreciate that, but nothing will ever be as bad again. It was a very dark time. It got to the point where I felt I could hardly breathe.
"Les proved to be my saviour. Ironically. So the person I'd hurt the most in the world was the one who was there for me."
While discussing her new series on The One Show this week, Amanda confessed to finding it "very hard" to remain neutral upon hearing the stories of infidelity.
"I would be the auntie and pop in and out. Try to be not judging, we all make mistakes, there are people who have made bad choices," she shared.
Article continues below
Cheat: Unfinished Business is set to hit Netflix on April 30.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Guardian
2 hours ago
- The Guardian
UK broadcasters hail rare win over Netflix in battle for streaming ads
Shows such as Netflix's TV history-making Adolescence and Disney's romp Rivals are among the latest hits to continue the subscriber juggernaut, as the US streamers continue to mount pressure on UK TV broadcasters. However, research reveals that a new breed of viewers being banked on to drive their next era of growth are watching up to 40% less content on some services, giving traditional broadcasters hope that their own streaming services will not ultimately be outmuscled in the battle over the rapidly growing £1bn-plus streaming ad market. It has been two and a half years since Netflix reversed its resistance to advertising, leading the charge to tap a new market as subscriber growth petered out and the cost of living crisis made consumers more open to paying less in return for seeing ads. The strategy has helped breathe life into stalling subscription growth. Netflix added the most customers in a quarter in its history in the final three months of 2024, with 55% choosing its ad-supported package. About a third of its 300 million-strong global subscriber base are now watching with ads. Disney+ followed suit in late 2022 and has since amassed 157 million ad-tier subscribers, including its US-only ESPN and Hulu services. And in February last year, Amazon started automatically introducing ads to the 200 million potential monthly viewers of Prime Video, requiring customers to pay if they wanted an ad-free experience. However, research into streaming households shows that homes that watch with ads are 'lighter' viewers, in the words of one media agency executive, compared with those who pay for higher-priced, ad-free packages. A snapshot of UK streaming in the fourth quarter of 2024 showed that Netflix households with advertising-supported subscriptions watched an average of 22 minutes less content a day than those with an ad-free subscription, a difference of almost 22%. Netflix is estimated to have about 17.6 million subscribers in total in the UK, of whom just over 4 million are on an ad-supported package, according to Ampere Analysis. At Amazon's Prime Video, which is estimated to have about 12 million UK users, the same trend has emerged. Viewers who accepted ads watched an average of 23 minutes less content a day than those who had opted to pay for an ad-free experience – a difference of 44%. While viewing minutes were not available for Disney+ UK subscribers, the research showed it had the narrowest gap, with those on ad-supported accounts watching just five fewer minutes of content a day on average than those paying for an ad-free subscription. Matt Ross, the chief analytics officer at the streaming research firm Digital i, says two distinct types of viewer have emerged, but adds that lower levels of viewing in ad-supported households is partly because those subscriptions also typically offer access on fewer devices. 'We've seen that more engaged viewers typically opt for ad-free tiers, valuing the uninterrupted experience they provide,' Ross says. 'More premium plans offer multiple simultaneous streams, which appeals especially to larger households and families. This combination of premium features and flexibility often results in higher daily activity for ad-free plans.' Nevertheless, the phenomenon of 'light viewers' will be grasped by UK broadcasters trying to stop the deep-pocketed US giants conquering the streaming advertising market in the same way as they have the world of paid subscriptions. 'The appeal of the global streamers' ad tiers to advertisers doesn't stack up against the streaming services offered by British broadcasters,' says one senior TV industry executive. Certainly in the UK, at least, the drive into advertising by the big US streamers has had a mixed reception from the media agencies that buy commercial space for brands. Netflix started with a gung-ho attitude, buoyed up by the success it had had building a huge paid subscriber base and the belief advertisers would leap at the chance to be able to place commercials in its mega-hits for the first time. However, it demanded almost 50% more than ITV or Channel 4's services charge for advertising, alongside a hefty commitment to a minimum spend, despite initially only having a small audience and extremely limited ability to target ads. 'The rollout was a disaster,' says the chief executive of one media agency. 'Take-up was underwhelming, to say the least. They had to try again six months later and lost their lead over rivals and are now behind the curve in terms of pricing, data and reach versus, say, Amazon.' Amazon charges about the same as the public service broadcasters' streaming services, while Disney+ charges more, despite having the smallest base of the big three US streamers, a situation the media executive describes as a 'mad outlier, given their volume'. Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion Last month Netflix rung the changes, announcing that Warren Dias, the head of UK's ad sales, was to leave after two years in the post. The world's biggest and most profitable streaming service has acknowledged it is still a newbie when it comes to the ad market. 'I think you can say that 2025 is the year that we transition from crawl to walk,' Greg Peters, the co-chief executive of Netflix, said in a recent call with analysts. Peters said overall viewing hours per subscriber on its ads plans internationally was similar to those on its standard non-ad plans, and that it expected to double advertising income this year as it focuses on improving ad targeting for brands. The company launched its in-house ad-tech platform in the US in April and intends to start rolling it out to other markets in the coming months. While UK broadcasters feel the tentative start by the US giants has given them the upper hand in the British streaming advertising, which is putting further pressure on the shrinking £3.58bn traditional TV ad market, there is a sense of foreboding that history may ultimately repeat itself. 'We were successful and revolutionised TV viewing,' says Damien Bernet, the vice-president of ad sales for the EMEA region at Netflix. 'We believe we are going to be able to do the same for ads.' More people visit and watch Netflix than any other streaming service in the UK, and in March it made TV history with Adolescence becoming the first programme on a streaming platform to top the weekly audience charts of all shows aired in Britain. In February, 65% of 18- to 64-year-old internet users accessed Netflix, compared with 59% for the BBC's iPlayer, 48% for Prime Video, 46% for ITVX and 34% for Channel 4's streaming service, according to survey data from Ampere Analysis. The US streamers' ad tier strategies have reignited overall growth, are rapidly increasing the scale and attractiveness of the offering for advertisers, and the cheaper pricing has made users more 'sticky' and less likely to think about cancelling. 'Fundamentally, advertising is a scale game, and in that regard many of the streamers are only just getting started,' says Richard Broughton, a director at Ampere. 'UK and European broadcasters will be far from complacent, given the competition they have faced for viewers over the past decade, but they have only a narrow window to batten down the hatches before they start to feel more pressure across their advertiser base too.'
Daily Mirror
2 hours ago
- Daily Mirror
I'm a parent and there are 4 Netflix shows I've banned my toddler from watching
Some of the most popular children's TV shows on Netflix at the moment have been banned by one mum and for what she feels is a very good reason The world of children's television is sparking fierce debate among parents, with some experts even questioning the value of letting little ones in front of the TV at all. A number of child development specialists are firm that carers "should not be allowing their children to watch the TV without a parent or guardian engaging too". I hear your parental cries: "But we need the TV," as striving for perfection in parenting isn't always realistic or easy. I am in no way suggesting that I am the model parent - because that I am not, I try to balance my two year old's life with outdoor activities, extra classes like swimming and dance, plus indoor creativity with painting, reading, and baking. Despite striving to ensure my toddler leads a well-rounded life I still find myself occasionally succumbing to the allure of the remote control, normally during dinner prep or a quick shower. Like many other parents, I've blindly followed Netflix's trending list for kids' shows, mistakenly echoing common patterns without much thought, reports Surrey Live. However, it was during a glimpse of my toddler completely absorbed in Ms Rachel's programme that triggered my concern and prompted me to scrutinise the content she was consuming on screen. As a parent, I've noticed a stark contrast between shows that completely captivate children and those that allow for playtime with the occasional glance at the telly. This observation led me to take note of certain programmes that seemed to hypnotise my toddler in what appeared to be an unhealthy obsession. Cocomelon Luckily, my two-year-old didn't show much interest in JJ and his mates for long, likely because it's one of the most stimulating shows out there, in my view. I was quick to discourage it from the start. A quick Google search on "is Cocomelon bad for children" will yield numerous videos and experts suggesting that the show's pace, repetition, and animation style could be problematic. Having watched the show myself, I observed that most scenes were rapidly cut every 1–3 seconds, accompanied by neon-bright visuals and continuous nursery rhymes. Due to these factors and the grip it seemed to have on my daughter, we decided to ban this Netflix show in our house. Ms Rachel I realise this might not be a popular opinion, but for me, Ms Rachel's programme was the eye-opener and the start of my own investigation into what I consider to be overstimulating TV shows for my child. Ms Rachel doesn't rank as the worst in my view, and I do respect her as a fellow mother striving to enhance speech and development for children, drawing on her background as a former teacher. However, it would be remiss of me not to mention some concerns with her top-ranking Netflix show. My two-year-old seemed to lose a bit of her spark while watching this series, perhaps overwhelmed by the vivid colours, whimsical imagery, and relentless pace. Consequently, we've decided to switch off this series for good. Apologies to Ms Rachel, you're a good person and your programme is more educational than some, but it's not without its problems. Peppa Pig It was a tough call, but I'm standing firm on my decision to exclude Peppa Pig because it falls short educationally compared to other shows. The programme is suitable for young viewers and features straightforward 2D animation, yet the bright colours and occasional rapid background movement caught my attention. I've also seen complaints from parents on various forums about Peppa's attitude in certain episodes, fearing their kids might mimic her "bad manners". Credit to the creators, though, for the slow-paced, gentle scenes that offer a touch of light family humour. Paw Patrol For similar reasons to Peppa Pig, Paw Patrol on Netflix didn't make the cut for me due to its lack of educational content and sometimes frenzied action. Despite the evident themes of teamwork and problem-solving, I found the programme to be quite distracting and overly captivating during the action-packed sequences. So much so my toddler would not even respond to her name. The quick scene changes aren't as rapid-fire as Cocomelon, yet the draw of bright colours and boisterous sounds undeniably impacted my child's focus. Playtime with toys was completely abandoned when this show graced our telly, and for that reason, I'm switching it off. Cocomelon, Ms Rachel, Peppa Pig and Paw Patrol can all currently be streamed on Netflix.
Scottish Sun
3 hours ago
- Scottish Sun
Jake Paul taking Amanda Serrano from underpaid legend to highest female fighter sparked his passion for women's boxing
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) JAKE PAUL says his passion for promoting women's boxing stemmed from Amanda Serrano's remarkable rise to riches. Paul and his Most Valuable Promotions stable have become the premier platform for female fighters with a string of high-profile signings. Sign up for Scottish Sun newsletter Sign up 5 Jake Paul with boxing legend Amanda Serrano Credit: Rex 5 Serrano is now the highest-paid female boxer of all time Credit: The Mega Agency 5 She signed with Jake Paul in 2021 Credit: Instagram / @serranosisters Alycia Baumgardner, Savannah Marshall, Chantelle Cameron and Ellie Scotney have all been added to their increasing stable of late. But it all started with Serrano in 2021, who came on board as Puerto Rico's legendary seven-weight world champion. At the time, Serrano was only earning £3,000 for her world title fights - now she is the highest-paid female boxer of all time. Paul, with his promotional hat on, said: "It just came from the organic relationship that was formed with Amanda Serrano. READ MORE IN boxing WHISKEY BUSINESS Jake Paul admits proposing was harder than any fight and he needed whiskey "Seeing how entertaining of a fighter she was and how talented - one of the best boxers of all time period male or female - and how underpaid she was and underserved and wasn't getting the shine that she deserved." Serrano, 38, has had two bouts with Irish icon Katie Taylor, 36, losing both thrillers via razor-tight decisions. And for her rematch - after making over £1million in the original - the New Yorker is believed to have banked over £5m. The boxing pioneers now collide for a trilogy on July 11 back at New York's Madison Square Garden as part of a historic all-women's card on Netflix. 5 CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS Paul's new top talent - including Brit trio Marshall, Cameron and Scotney - all fight in a showcase of MVP's commitment to women's boxing He said: "I think It turned into this bigger movement and now you just see that all across sports, women shining the Caitlin Clarks, etc. Jake Paul ranks cruiserweight world champions and reveals he is in talks with two for shock title fight "And now it's happening in boxing and women are getting their equal and fair shot and MVP proved that we can make mega fights happen with women. "And, they're arguably more entertaining than a lot of the recent men's fights that we've seen." Serrano lost her rematch to Taylor on Paul's undercard in November - when he beat 58-year-old Mike Tyson in their controversial Netflix clash. Now Paul, 28, returns against ex-middleweight champ Julio Cesar Chavez Jr, 39, on June 28 live on DAZN PPV. He said: "Chavez and I have been going back and forth for a long time and he's always been a great opponent on the list of someone that I wanted to fight. "And now it made perfect sense to go up against him as a former world champion and just continuing to further my resume and get more time under the lights."
