Indian remakes of K-dramas, local languages: Korean giant CJ ENM's strategy for India
Likewise, Marry My Husband proved a streaming powerhouse, emerging as Prime Video's most-watched Korean title of 2024 and ranking No. 7 among non-English international originals globally. The drama also consistently held a position among the platform's Top 10 TV shows worldwide.Their romance-driven storytelling also continues to captivate. Lovely Runner made it into Netflix India's Top 10 for three weeks in August 2024, joining the earlier successes of Queen of Tears and Marry My Husband in the country.In 2023, Crash Course in Romance stayed in India's Top charts for 33 days between January and March, while Castaway Diva and Alchemy of Souls also achieved notable visibility. But the reach extends beyond the original Korean series. India is also embracing local remakes based on CJ ENM IP. For example, Duranga, adapted from Flower of Evil, surpassed 20 million views, leading to a second season. Similarly, Gyaarah Gyaarah, a remake of Signal, emerged as one of most-watched shows on the platform.All signs point toward a lasting cultural connection—not a passing trend. As Sebastian Kim, VP (International Content Business) at CJ ENM, notes, 'Indian viewers connect deeply with the emotions and characters in Korean content India is one of the fastest-growing entertainment markets we consider it a key region for the future of K-Content we will strengthen partnerships with local platforms accelerate localisation efforts so more audiences here can fall in love with CJ ENM stories in a way that feels natural and familiar.'Why India Is a Key Market for K-Content? Strong viewership patterns from India reflect meaningful resonance, not just surface-level interest. Local remakes underscore the adaptability and deep emotional reach of Korean storytelling in Indian cultural contexts. Their strategy of localisation and sustained partnership with Indian platforms signals a long-term vision, making India a linchpin in their global expansion.advertisementWith this move, K-drama fans in India will be able to have access to the huge library of content by the production house in local Indian languages and partnership for more remakes will became smooth.Are you excited?- Ends
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