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Cupid shares rally 64% in a week, hit new all-time high of Rs 152. Should you book profits?

Cupid shares rally 64% in a week, hit new all-time high of Rs 152. Should you book profits?

Economic Times21-07-2025
Shares of Cupid Ltd rallied 63.7% over the past week to hit a fresh all-time high of Rs 152 on the BSE today, driven by strong technical momentum and rising volumes. The sharp uptrend comes amid consistent buying interest, supported by bullish technical indicators.
ADVERTISEMENT Around 10:30 am on Monday, the stock's total traded quantity stood at 6.36 lakh shares, with a turnover of Rs 9.66 crore. The company's market capitalization was at Rs 3,948.84 crore.
On Saturday, the company also informed that Aditya Kumar Halwasiya, Chairman and Managing Director of Cupid Ltd, featured in Avendus Wealth - Hurun lndia U30 List 2025.
'Cupid Limited, (BSE – 530843, NSE – CUPID), is delighted to announce that its Chairman & Managing Director, Mr. Aditya Kumar Halwasiya, has been named to the Avendus Wealth – Hurun India U30 List 2025. This prestigious accolade recognizes India's most dynamic young leaders under 30 who are driving innovation, transformation, and sustainable growth in their respective fields,' the company's filing to the stock exchanges stated.According to Sudeep Shah, Deputy Vice President and Head of Technical & Derivatives Research at SBI Securities, 'The price has moved up sharply, having risen nearly 34% in just the last 6 trading sessions. The strong move in the price was supported by a rise in volumes as well.'
ADVERTISEMENT He added that the stock is trading above its key short and term long moving averages and the momentum indicators and oscillators are also reinforcing the bullish strength. Shah noted that Rs 115 is likely to act as a strong support level for the stock, while a follow-up move from current levels could push the price towards Rs 180, followed by Rs 200 levels in the short term.
ADVERTISEMENT Meanwhile, Hardik Matalia, Derivative Analyst at Choice Broking, observed that the shares of Cupid are currently trading around Rs 146.77, hovering at record high levels after delivering a remarkable rally of nearly 165% from its April 2025 lows.He noted that the stock has been consistently forming higher highs and higher lows on the daily timeframe, reinforcing its strong bullish structure.
ADVERTISEMENT However, Matalia highlighted that with the Relative Strength Index (RSI) at 85.86, the stock is now firmly in the overbought territory, indicating the possibility of an impending time-wise or price-wise correction in the near term.He further pointed out that the stock is trading well above all its key short-term and long-term moving averages, underlining the prevailing strong momentum, but cautioned that such steep rallies often invite consolidation or retracement, especially when momentum indicators are overheated.For short-term traders, Matalia suggested it 'would be prudent to book profits at current levels and consider re-entering on meaningful dips near support zones, once signs of stability or reversal emerge.'
ADVERTISEMENT He also advised long-term investors already holding the stock to 'consider booking partial profits to lock in gains,' while monitoring for any healthy retracement, which could present an opportunity to accumulate further in a staggered manner.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
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