First-ever hybrid Land Cruiser unveiled in Qatar
This momentous launch, which sees the new Land Cruiser HEV debut first in the Middle East, highlights the unique and enduring relationship between the region and the Land Cruiser nameplate. Since the model's inception in 1951, the Land Cruiser has supported the lives and livelihoods of people across the globe, becoming an indispensable tool across some of the world's harshest environments.
The introduction of the Land Cruiser HEV marks a bold step toward Toyota's vision for carbon neutrality under its multi-pathway approach, offering customers greater choice while ensuring that no compromises are made on capability or reliability. Building upon 28 years of leadership in hybrid technology, Toyota has applied its extensive expertise to create an electric off-roader capable of delivering superior power, driving refinement, and environmental benefits, all while staying true to the Land Cruiser spirit.
Commenting on the special launch, Abdulghani Nasser Al Abdulghani, CEO of Al Abdulghani Motors, said:
'Today, we are proud to launch the Hybrid Electric version of the Land Cruiser for the very first time in Qatar. The new model complements the Land Cruiser's renowned off-road capabilities with hybrid electric technology, meeting the needs of Qatar's environment. Expanding our hybrid lineup not only aligns with Toyota's global vision for carbon neutrality but also reinforces our commitment to supporting Qatar's sustainability goals in line with the National Vision 2030.'
The Land Cruiser HEV inherits the core DNA that has defined the series for generations — reliability, durability, and exceptional off-road performance — now enhanced through electrification. The hybrid system introduces a 20% increase in torque and a 40% improvement in accelerator response compared to conventional powertrains, resulting in a driving experience that is more powerful, more linear, and more responsive across every terrain.
Extensive development and real-world testing on global terrains, including deserts, mudflats, and mountainous landscapes, ensured that the Land Cruiser HEV remains capable of taking drivers anywhere and everywhere — and bringing them back safely. Invaluable lessons learned from Toyota's participation in off-road rallies such as the Dakar Rally were also incorporated into the development process to enhance the vehicle's endurance and performance in extreme conditions.
As a result, the Land Cruiser HEV's hybrid system has been designed with true off-road reliability in mind. Even in the unlikely event of hybrid unit failure, the vehicle can continue operating solely on the combustion engine, ensuring peace of mind in remote areas. The hybrid battery area has been specially waterproofed to maintain the Land Cruiser's famed fording ability, allowing it to tackle rivers and water obstacles with confidence. Additionally, the vehicle also offers a third-row seat and cargo layout specifically optimized for the addition of the HEV system, ensuring no compromise in versatility or interior space.
The launch of the Land Cruiser HEV represents more than just the evolution of a legendary vehicle — it is a commitment to a future where Toyota continues to deliver solutions that meet customer needs without compromising its core values. By bringing electrification to its most trusted off-roader, Toyota reaffirms its dedication to creating vehicles that inspire trust, adventure, and enduring loyalty. As Toyota looks ahead to an era of sustainable mobility, the Land Cruiser HEV stands as a proud example of innovation rooted in tradition, offering customers an even better way to explore new horizons.
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