Britons snacking less as they drift back to office after pandemic
Hold the biscuits, popcorn and chocolate and hand out the rice cakes, apples and halloumi, the UK is cutting back on snacks and shifting to healthier options amid tighter budgets and bulging waistlines.
Britons had a snack at home on more than 15% fewer occasions in 2024 than in 2020 – as a boom in self-treating during the pandemic lockdowns subsided, according to the retail market analysts Kantar. Even when snacking on the go is included, we are munching about 2% less than during the pandemic and even a bit less than before Covid reshaped our lives.
Nathan Ward from Kantar said: 'Working from home has made a massive difference. During the pandemic we did snack more as we were in the home and availability does drive consumption. As people have drifted back to work snacking has declined.'
Ananda Roy, at the market research firm Circana, said: 'We are seeing the world return to normal.' He says treats are far from off the menu but 'the future of snacking is going to be different' with more fruit, nuts, yoghurts, protein bars and cheese, and fewer chocolatey treats and biscuits.
Last year, we snacked on 350m fewer occasions at home compared with the previous year, according to Kantar. Consumers bought about 1.5% fewer sweets and chocolate bars over the year, according to Circana data, and about 6% fewer packs of crisps than in 2021. In contrast, snacking on fruit was up 4% last year, according to Kantar, while we bought 1.2% more nuts and 16% more protein bars, drinks and powders, according to the Grocer's top products research with the analyst NIQ.
Protein snacks are experiencing a particular boost from healthy eating trends, with special drinks, nuts and even boiled eggs now more popular, as well as foods with more fibre, such as low-sugar smoothies.
Waitrose said it had seen a demand for more 'functional snacks', such as crispy seaweed, as customers sought out healthier foods.
Households are also seeking out less processed treats – such as carrot sticks, apple slices, olives and salads – amid concerns about the health implications of ultra-processed foods.
'Increasingly, consumers are using fresh fruit and vegetables as part of their snack repertoire,' Roy said.
The rise in the cost of cocoa, sugar and other indulgent commodities is partly behind the shift, with the amount of chocolate bought down by 11% since 2021, according to Circana. Crisp sales have also been hit by price rises prompted by poor potato harvests. The UK's biggest brand, Walkers, for instance, sold 2.6m fewer kilograms of crisps last year as average prices increased 4.1% according to the Grocer.
Jonny Forsyth, a senior director of food and drink research at Mintel, said: 'The elevated cost of living has dampened sales of snacks.'
Rules that forced supermarkets to display high fat and sugar foods in less prominent positions from October 2022 have also had an impact. The changes have not only made such snacks less handy to pick up but also prompted some big brands to change their recipes, making their snacks more healthy but sometimes less attractive to shoppers.
Sign up to Business Today
Get set for the working day – we'll point you to all the business news and analysis you need every morning
after newsletter promotion
Further change could be driven by restrictions on promotions, such as buy one, get one free, which come into force this October.
The rising use of weight-loss drugs such as Ozempic and Mounjaro could also further affect snacks.
While these treatments are not currently widely available, they could have a major impact in future as they decrease appetite and increase interest in foods that are gentler on the stomach than something salty and acidic. Those on the drugs also want foods that refresh the mouth and do not raise blood sugar levels, according to Roy.
However, snacking is far from over. Analysts at the market research firm Mintel say young people are beginning to replace some meals with a snack, such as a yoghurt or protein drink. The value of sales is also growing as shoppers buy fewer – but pricier, better-quality – chocolates, for example.
Ward at Kantar adds that the tough economic climate might revive demand, despite concerns about cost: 'When times get tough, snacking is an affordable pleasure and we often see a bounce.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
BBC News
an hour ago
- BBC News
'Life, amidst death, has to continue': Molly Jong-Fast on her new book and watching her mother fade away
BBC Special Correspondent Katty Kay chats with author Molly Jong-Fast about her memoir, How to Lose Your Mother, which tackles the life, legacy, and decline of her mother, Erica Jong. The death of a mother or father is one of the things we don't talk about much in modern life, maybe because it scares us. But it's a universal reality. Nearly all of us will go through it at some point. Molly Jong-Fast is a political commentator and writer for Vanity Fair who has just written a new memoir, How to Lose Your Mother. The book is Jong-Fast's account of her mother and feminist author Erica Jong's descent into dementia, which began the same year that Jong-Fast's husband, professor Matthew Adlai Greenfield, was diagnosed with a rare form of cancer. The book is an honest, emotional and at times funny account of how Jong-Fast got through that horrible time. Not only was she handling her mother's cognitive decline, Jong-Fast's stepfather was diagnosed with Parkinson's, the world was dealing with Covid and everyone in her orbit was under one roof, including an elderly dog with his own health problems. These are heavy topics, but we found moments of laughter, too, emblematic of Jong-Fast's style. In her memoir, the author explores lying to her children about their father's health, referring to a growth on his pancreas as a "mass", because, "a 'mass' could be anything – a group of people, a group of blood vessels, a group of cockapoos meeting in Central Park for a cockapoo meetup". I really enjoyed this conversation. Her lessons about handling loss and grief, facing the legacy of her mother's fame and the difficult decisions that come with ageing parents are things I think we can all learn from. Watch (or read) more of our discussion below. Below is an excerpt from our conversation, which has been edited for length and clarity. Katty Kay: When my mum died, I remember thinking that I've had training up the wazoo for everything in my life, but nobody's given me the guidebook for this. Nobody's said, as your parents get older, they're going to need their diapers changed or that you're going to need to think about the money – let alone anybody helping you with all of the emotions. I'm so glad you wrote this book to help people, but why is it that we've gotten to this position where something that almost everybody goes through, we're left kind of clueless when it comes to it? Molly Jong-Fast: I think there's a lot of shame about getting older. It's why I talk about being sober all the time; I want to destigmatise alcoholism and that's how I feel about this to a certain extent. People don't want to talk about it. People don't want to get older. It's really scary. It only goes one direction and you can't get off. You don't get to skip birthdays. It's just this endless march towards death and nobody knows what happens after you die. What I think was so interesting about this whole experience was that it gets you into this conversation of: Why are we here? What is the point of all of this? Why are we on this planet and what should we be trying to grab from this human experience before it's too late? KK: Having now gone through the last few years and written this book, do you feel like you have lessons to impart? MJF: Because I got sober at 19, I saw the incredible benefit of being able to look at my experience and show it to other people. I got that if you can go through something and share that experience with someone else, they can be helped by it. It's almost Jungian; there's a collective suffering that can be shared and lessened. The thing that I always try to say, especially with my kids, is to not feel bad about stuff. The rest of the world can make you feel bad, OK? But don't make yourself feel bad about things. The other thing I say to people is to just do the best you can. This is not going to look the way you want it to look. Maybe it will! And that's great, too. But just because things don't look the way you want them to doesn't mean it's not the way it's supposed to look. KK: I think some people looking at what you went through would think 'I couldn't bear that.' But you have lovely moments in the book where you write about taking the kids on spring break because it's spring break. And you have to buy groceries and you have to pick them up from college. And that life – amidst death – has to continue. MJF: There's this funny moment, I don't know if this made it into the book, but my husband and I had this thing where his father died and then, two weeks later, my stepfather's sister died – and we were at the same, very small funeral home in Connecticut. And the people who own the funeral home come up to us and they're like [makes a shocked face]. We saw that it was very dark – it was not a great year – but we saw the humour in it. I do think the wonderful thing – and I think you see this in much worse stories of people who are in camps or the stories of people who are in wars – is that your focus becomes very narrow and everything becomes a binary. You either can do this or you can do that. And there's something very clarifying about the binary, which I don't think is a bad thing. KK: You start in the book by saying you have this incredibly intense relationship with your mother and you're part of her and she's part of you. But it becomes pretty clear that the relationship is complicated and not as close as you had wanted it to be and that your mother had incredibly narcissistic tendencies when you were growing up. I think that, for so many people who go through this process, that makes what you have written even more important, because so many people don't have that loving, easy relationship with their parents, and when that moment comes they feel a terrible sense of guilt. MJF: I would guess that, on average, people have worse relationships with their parents than we think they do. Our generation is just going through this period with these parents who we're losing and there is a sense when I talk to these people that they feel guilty. They're sort of stuck and feeling bad. And I definitely felt guilty. I put this in the book, but my husband's shrink says, 'Sometimes, when you have narcissistic parents, you feel worse that it didn't work out.' KK: What did you feel guilty about when your mother started to get dementia and you made the decision to move her into a home? MJF: In my ideal world, my mother would not be an alcoholic and I would move her into my house and she'd be painting and writing poetry and maybe [be] a little dotty. But she'd live in my house. So, I felt very bad. It was not how I wanted it to go. But I also felt that my feeling bad was a useful thing for people to see. I'm not just doing this because I'm an exhibitionist. I'm doing it because I really do think that when you have a relationship that isn't what you want and then you suffer from it, you don't have to. And I'm saying, 'I did it and you don't have to,' is sort of the goal. –-
Daily Record
6 hours ago
- Daily Record
'Inspiring' hospital chaplain dies as tributes paid to 'passionate and compassionate' woman
Reverend Captain Katie Watson has been described as a "unique, inspiring, passionate and compassionate" person who had touched thousands of lives. A popular hospital chaplain died just a month after being discharged from an inpatient mental health ward where she had been "treading water" for months, an inquest heard. Reverend Captain Katie Watson has been described by her partner Dr Emily Watson as a "unique, inspiring, passionate and compassionate" person who had touched thousands of lives. Capt Watson, who was an ordained deacon, appeared in the Channel 4 documentary Geordie Hospital and through her work at the RVI and the Freeman Hospitals she had become a much-loved local figure before her death on September 20 last year. The show, which highlighted work at Newcastle's Royal Victoria Infirmary and Freeman Hospital during the later periods of the Covid-19 pandemic, featured her on the wards supporting colleagues and patients, along with welfare dogs Poppy Jingles and Fern. As reported by the Chronicle, acting senior coroner Karin Welsh heard at the inquest how Rev'd Capt Watson's mental health had worsened through 2023 and she had struggled with issues including suicidal ideation. Welsh ruled In her conclusion that Rev'd Capt Watson's death was suicide. In her remarks, however, the coroner added that Rev'd Capt Watson had been absent from work due to her mental health for a period in late 2022, and then again from October 2023 - this latter absence followed a colleague's death. She had also experienced an interpersonal issue at work which contributed to her stress. Welsh also referred to how Rev'd Capt Watson had not had a named psychologist for a seven week period during her time as an inpatient- but said it would be "conjecture" to draw any firm conclusions about the impact this would have had on her discharge from hospital - or when that might have been. Another issue saw details of a discharge letter shared with Rev'd Capt Watson via the NHS App, causing her distress as elements of her "formulation" had not be discussed with her. Welsh also said she could "understand the position that Katie was treading water" when on the ward, rather than making progress with regard to her recovery. She added that issues at work had "clearly caused Katie distress" but added: "In my view these issues were managed appropriately by the trust." The coroner paid tribute to Rev'd Capt Watson, saying: "As an army captain, but then Chaplain Katie had great empathy for those she was involved with at work, where she went above and beyond." She said that "underlying issues" appeared to have come to the fore - and added: "In short, although some elements of her care could have been done differently, it's my view this would not have altered the outcome for Katie. Therefore my conclusion must be one of suicide." Acting senior coroner Welsh added that those she worked with in pathology had spoken highly of Rev'd Capt Watson - and that she was described as "exceptionally helpful" in complex and difficult cases involving the deaths of children. Following the inquest, Dr Watson paid a moving tribute. She said: "Katie was a unique, inspiring, passionate and compassionate person who touched the lives of thousands of people. I am very grateful for the many hundreds of cards and messages I received when she died, and all the stories of how her ministry supported people at some of their darkest times. It is desperately sad that she wasn't able to see for herself how loved she was, and I am sorry that mental health services in their current condition were not able to help her. She is deeply missed by us all." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. The inquest earlier evidence both from the psychiatric consultants - employed by the Cumbria, Northumberland, Tyne and Wear NHS Trust - who were responsible for Rev'd Capt Watson's care in hospital and in the community. Newcastle Hospitals NHS Trust joint medical director Dr Michael Wright also gave evidence as to the issues experienced at work. Dr Wright said: "It's of immense concern to me and many others that a member of staff - one of our members of staff most valued by others - clearly at times did not feel that way. We have all reflected as to whether we did all we could to make her feel valued and [to show her] quite how important she was to our organisation. Procedures and processes were followed but does that mean there isn't anything we can learn from this? Absolutely not." He agreed that Revd Capt Watson was a "huge miss" and said work was ongoing to embed an NHS England "toolkit" designed to prevent NHS staff from dying due to suicide. The inquest had heard how her "exceptionally high standards" may have put herself under significant strain, while psychiatrists also referred to her experience of trauma during the worst of the Covid-19 pandemic. In court, Dr Watson queried why the trauma that her partner had experienced was not considered a greater factor in her diagnostic "formulation" while an inpatient - which instead focussed on "personality traits" and "emotionally unstable personality disorder". It was an element of this diagnosis was mentioned in a letter that one of Rev'd Capt Watson's consultants had not realised would be uploaded to her NHS App - and this caused her "significant distress" in the weeks prior to her death. However, Dr Faheem Ahmad said the opinion of staff at the inpatient ward during her months-long admission had been that Capt Watson's struggles were focussed around situations at her workplace and her "anger" at those. Dr Rachael Hall spoke in court to say she had not realised this would be the case and had made an urgent effort - accepted by Rev'd Capt Watson, to speak with her, explain the situation and continue their work together. Rev'd Capt Watson's death last autumn saw huge numbers of tributes - including from the senior Church of England Bishop of Newcastle and Northumberland. Right Reverend Dr Helen-Ann Hartley and the Right Reverend Mark Wroe. They said: "It is with a profound sense of sadness and grief that we received the news about Katie, and our first thoughts are with her partner Emily and their children and all who knew and loved Katie. "From her much valued work as a hospital chaplain, which reached beyond the bounds of the North East, to her many colleagues from her past career, and the sporting and running communities she was a part of, to all of us here in the Diocese of Newcastle, we mourn her death with a deep feeling of loss."
Daily Record
8 hours ago
- Daily Record
Kate Garraway felt 'it was no longer safe' while caring for Derek Draper
Kate Garraway has spoken candidly about the struggles she faced while caring for her late husband Derek Draper as he battled long Covid before his tragic death. Kate Garraway has bravely shared the challenges she faced while caring for her late husband Derek Draper, admitting there was a point when she no longer felt safe. Derek passed away at the age of 56 in 2022 after suffering a cardiac arrest. His health continued to decline following a long battle with health issues stemming from long Covid. Derek's condition worsened significantly after he caught Covid in March 2020, leading to his sad death four years later in January last year. Good Morning Britain host Kate stood by his side, taking on the role of his main carer. However, she has disclosed that exhaustion reached such a level at one point that she feared the situation had become a hazard for both herself and her children, reports the Mirror. In a conversation with the Sun, Kate detailed a three week period where there was a lack of care for Derek as authorities deliberated over which agency would be most appropriate to assist the family. During this time, she "had no choice but to try to get through looking after Derek 24/7 completely alone". Kate admitted: "By the end I was so sleep-deprived I was scared it was no longer safe - for me, for the children, let alone for Derek." She continued, "In desperation I called health services again and this time refused to get off the phone until some answer was given. In the end, the person on the other end of the phone, who was also clearly exhausted, told me, 'There is nothing I can do but - and this isn't official - you are not alone and what I always say to people is take him to AandE and leave him there, then they legally have to do something.'" Kate was taken aback that it had come to this point, questioning how the best solution seemed to be to "abandon" someone who wasn't safe to be left alone. She expressed gratitude for family members who assisted in the dreadful situation, but acknowledged that others might not be as fortunate. Kate also confessed to still experiencing a "tsunami of sadness", often waking up in the middle of the night in a panic thinking she hasn't given her husband his medication. She previously shared the poignant last moments she and her two children spent with Derek. In a conversation last year, Kate recalled how proud dad Derek told his children, Darcey and Billy: "You're the best children anyone could ask for. Look after mum, be good for her." Tragically, this was the last time Derek saw his two children before falling into a coma. Kate openly praised her children for their handling of their father's condition and passing. Speaking on Good Morning Britain in February last year in 2024, Kate said: "It was one of those stop-the-clock moments, where you want the world to stop. "It swamps you. We now have 24 hours, [which] turned out to be more of a month, of fighting on and fighting on, following the prognosis that he won't make it through. For the children when they heard he won't make it through, they've heard it so many times. "They were so beautiful, the children, about that. They individually had time with him on his own and Darcey said, 'If, dad, you can't do this, it's okay. Don't worry about us'. And I had similar conversations, a chance to hold his hand and smell his skin and hold him all the way through, and some people don't get that."
