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Eater
34 minutes ago
- Eater
Popular Flushing Rice Roll Stand Is Heading Into Brooklyn
is a born-and-raised New Yorker who is an editor for Eater's Northeast region and Eater New York, was the former Eater Austin editor for 10 years, and often writes about food and pop culture. Joe's Steam Rice Roll, the popular Flushing rice roll stand, is expanding with its third location, to Sunset Park at 774 58th Street, near Eighth Avenue. No opening date has been announced yet, but an Instagram post on July 30 states that it is 'coming soon.' Eater has reached out for more information. Owner Joe Rong is known for his Cantonese chang fen, where the rice cakes are produced with an electric-powered stone mill from China. The filling menu is simple with five options ranging from curry fish balls to pork, plus additions like corn and scallions. He first opened Joe's in Flushing in 2017, followed by Canal Street in 2018. There had been an outpost on St. Marks Place, but that closed. There's an Uptown location on the Upper West Side that opened in 2020. The new location appears to be taking over the sole New York location of Los Angeles Taiwanese tea shop chain Yi Fang Taiwan Fruit Tea. Very new Manhattan restaurant changes its name One of summer's hot new dining destinations in the city has already changed its name after less than a month in service. Haymarket, the modern European restaurant with Caribbean flair in Chelsea, is now called Markette. A rep tells Eater this is because there are similarly named businesses in the area. Within a two-block radius, there's gastropub Haymaker Bar, condo building Haymarket, and the Haymarket Media company. Co-owners chef India Doris and Alex Pfaffenbach had originally chosen the name Haymarket to honor a 19th-century dance hall in the borough and the famous London district. Longtime Manhattan bakery up for sale A longtime Tribeca bakery is up for sale now. Owner Madeline Laciani is looking to sell her 33-year-old Duane Park Patisserie because she wants to retire, as reported by Tribeca Citizen. Laciani had been baking in New York for some time, per the publication. She had opened her first bakery in 1997 with her then-husband, Patisserie Lanciani, and ran two locations of it after they got divorced until it closed. Then she opened Duane Park in 1992, becoming known for its cakes and cupcakes. Eater NY All your essential food and restaurant intel delivered to you Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Forbes
38 minutes ago
- Forbes
American Eagle Foot Traffic Dips After Sydney Sweeney Controversy
Foot traffic at American Eagle for the past two weeks is down year-over-year, according to data shared with Forbes by retail data company Pass_by, marking a downturn in traffic since the company stoked controversy by unveiling an ad campaign starring Sydney Sweeney critics felt evoked eugenics. Sydney Sweeney's American Eagle campaign became a cultural flashpoint. (Photo by Michael M. Santiago/Getty Images) Getty Images Foot traffic is down year-over-year by 8.96% at American Eagle for the week beginning Aug. 3, according to Pass_by data, which the company gathers from in-store sensors and other datasets like weather and seasonal trends.. For the week beginning July 27, foot traffic dipped year-over-year by 3.9%, according to Pass_by data, while traffic dipped just 0.27% for the week beginning July 20. For the entire two months before July 20, foot traffic had increased year-over-year each week, with American Eagle seeing a boost in year-over-year foot traffic of 4.85% for the week of July 13 and 5.91% for the week of July 6. James Ewen, vice president of marketing for Pass_by, said the 'size and speed of the decline points to more than just seasonal or economic trends,' noting when a 'brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.' Retail Brew reported foot traffic at American Eagle competitors also fell for the week of Aug. 3, citing Pass_by data, though none fell as steep as American Eagle: Abercrombie & Fitch traffic dipped 3.3% year-over-year, while H&M fell 4.9%. Though web traffic for American Eagle surged following Sweeney's controversial ad campaign, sales for the brand have remained flat, Adweek reported, citing data company Consumer Edge. In a marketing video for American Eagle, Sweeney wears all denim and makes a pun on the words 'genes' and 'jeans,' stating her 'jeans are blue' as a voiceover says, 'Sydney Sweeney has great jeans.' The ad sparked backlash from some critics who felt it came close to promoting eugenics, as Sweeney is blonde-haired and blue-eyed. Shalini Shankar, a Northwestern University anthropology professor who studies youth and advertising, told CNN she felt the ad was deliberate, and that American Eagle wanted to appeal to a 'MAGA-friendly identity.' The ad was championed by right-wing pundits and politicians, including President Donald Trump, who called it the 'HOTTEST ad out there.' Following Trump's praise, American Eagle's stock surged, jumping 23% on Aug. 4. How Have Sweeney And American Eagle Responded To The Backlash? American Eagle stood by the ad, stating in an Instagram post the ad campaign 'is and always was about the jeans. Her jeans. Her story,' adding 'great jeans look good on everyone.' Sweeney has not responded to the controversy, though she has made a public appearance at a Los Angeles screening of her new film, 'Americana,' which opens in theaters Friday. Other celebrity endorsements have coincided with increases in store traffic. After Kendrick Lamar performed at the Super Bowl halftime show in February, the flared $1,200 Celine jeans he wore went viral—and though the jeans are a luxury item, foot traffic at American Eagle surged, according to Pass_by data previously shared with Forbes, jumping more than 22% in the week following the Super Bowl. Craig Brommers, American Eagle's chief marketing officer, said at a panel weeks later the brand had a surge in interest after the Super Bowl because 'everyone on the planet equates flare jeans with American Eagle back in the mid-2000s.' Beyoncé, who has a partnership with Levi's that some critics have pitted against Sweeney's American Eagle ad, has helped traffic surge at Levi's locations. After Beyoncé starred in ads for Levi's, donned a denim aesthetic for her album 'Cowboy Carter' and released a song 'Levii's Jeans,' Pass_by said visits to Levi's stores jumped 20% in April 2024, compared to the same week in previous years. Further Reading American Eagle Stock Jumps 23% After Trump Praises Controversial Sydney Sweeney Ad (Forbes)


CNBC
2 hours ago
- CNBC
LinkedIn launches Mini Sudoku, pushing deeper into casual games that keep users coming back
LinkedIn on Tuesday released a new game for the professional social networking app's 1.2 billion users. It's a miniature version of Sudoku, an old game with a rich history. The new Mini Sudoku is LinkedIn's sixth game. It's scaled down from the traditional 9-by-9 grid and meant to be completed in two or three minutes. "We don't want to have a puzzle on LinkedIn that takes 20 minutes to solve, right?" said Lakshman Somasundaram, a senior director of product at the Microsoft subsidiary, in an interview with CNBC. "We're not games for games' sake." The introduction has the potential to strike a nostalgic chord and spark competition with colleagues, friends and family members for how fast the puzzle can be solved. As with other puzzles in the app, Mini Sudoku gets harder as the days progress through the week. LinkedIn added games last year to increase the fun and give users something new to talk about with one another. Millions of people play LinkedIn's games every day, a spokesperson said. The most popular time is 7 a.m. ET, and Gen Z is the top demographic. Of those who play today, 86% will return tomorrow, and 82% will be playing next week, the spokesperson said. Launched in 2003 and acquired by Microsoft for $27 billion in 2016, LinkedIn remains in growth mode. Revenue increased about 9% to $4.6 billion in the latest quarter and membership reached 1.2 billion. Meta's social networks are more popular, with a combined 3.5 billion daily users and 22% revenue growth. Unlike Meta, LinkedIn gives recruiters tools for finding candidates, and job seekers can apply for openings listed on the site. LinkedIn also now promotes a personalized feed of videos, similar to Google's YouTube, TikTok and Meta's own Facebook and Instagram. LinkedIn's development of the game resulted from an encounter with Japanese publisher Nikoli, which popularized Sudoku. Somasundaram and a band of LinkedIn associate product managers visited Nikoli's Tokyo headquarters late last year and spoke through a translator about puzzles with the publisher's employees. That led to weeks of meetings involving LinkedIn, Nikoli and Thomas Snyder, a three-time World Sudoku Championship winner who has helped LinkedIn with its gaming strategy. The group hoped to make Sudoku more accessible, building several prototypes before landing on the board with six rows and six columns of squares. "It's very easy to just make a Sudoku grid," Snyder said. "It's very hard to make art in the form of Sudoku. And that's what both Nikoli and we do." Snyder is founder and CEO of Grandmaster Puzzles, a publisher of Sudoku books. With a Ph.D. in chemistry, he goes by the nickname Dr. Sudoku and has contributed to the hint feature in LinkedIn's Mini Sudoku and constructed some of the puzzles. With each day's puzzle, there will be a video showing how Snyder solves it. "I think it's got the potential to be the largest of the games, just because it's going to have a lot of brand awareness from moment one," he said. Howard Garns, an architect from Indiana, came up with a game called "Number Place" that required people to fill in a grid with numbers from one to nine. No number can be repeated in a row or column, and all nine numbers must appear just once in each of the nine 3-by-3 grids that make up the puzzle. Number Place debuted in the magazine Dell Pencil Puzzles & Word Games in 1979. It only took off after Nikoli included a spin on the puzzle in the October 1984 issue of Puzzle Communication Nikoli under the name "Suji wa dokushin ni kagiru," which means "The numbers must be single," a Nikoli spokesperson told CNBC in an email. Readers abbreviated the puzzle's name, calling it Sudoku. At first, the publisher employed both the long name and the shorter Sudoku title in Puzzle Communication Nikoli. In 1992 Nikoli started using only the Sudoku name, the spokesperson said. U.S. and European newspapers began publishing Sudoku puzzles in the mid-2000s. Sudoku joined The New York Times' NYT Games app, which boasts 10 million daily users, in 2023. More than 100 media companies have licensed Nikoli's Sudoku puzzles, the spokesperson said. "The daily puzzles will only be available on LinkedIn each day, but we are looking forward to republishing selected puzzles from those in our magazine," the spokesperson wrote.