Discontinued Milky Way Crispy Rolls return to B&M for £1.50
Milky Way Crispy Rolls were also part of the Mars range in the UK up until 2022, before being discontinued.
The decision to axe the popular chocolate did not go down well with fans, with a petition created calling for its return (which received more than 8,000 signatures).
Discontinued UK chocolates and sweets
Milky Way Crispy Rolls made a brief return in Home Bargains and B&M last year, before Mars officially relaunched the popular chocolate in February 2025.
A Mars spokesperson, at the time, said: "We never anticipated just how passionate the response would be when Milky Way Crispy Rolls were discontinued.
"It became clear that this iconic treat holds a special place in people's hearts, and we knew we had to bring it back!"
Discontinued Milky Way Crispy Rolls return to B&M
Milky Way Crispy Rolls are now back again, this time returning to B&M stores across the UK.
Posting on Facebook, the retailer said: "Guess what's back.
"Milkyway Crispy Rolls are available RIGHT NOW in B&M - so run, don't walk!
"PLUS, there's also a Twix AND Bounty version too!"
Fans took to the comments section of the B&M post to share their excitement about the return of the Milky Way chocolate.
One person posted: "Yummy save some for me. Milky Way ones."
Another added: "[Will] stock up next week."
While a third shopper said: "I know where I'm going tomorrow."
The return of Milky Way Crispy Rolls to B&M comes a month after the previously discontinued chocolate was spotted in other stores, including Home Bargains, Spar, and Poundland.
RECOMMENDED READING:
Other discontinued products that have made a comeback in 2025
Milky Way Crispy Rolls aren't the only discontinued products to have made a comeback in 2025, with several others spotted on UK shelves, including:
White Chocolate Maltesers
Pickled Onion Discos crisps
Cadbury Dream
Cadbury Dairy Milk Crispello
Cadbury Top Deck
Walkers Worcester Sauce Crisps
Twix, Bounty, and Milky Way Crispy Rolls are available now at B&M stores across the UK for £1.50.
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