Coastal location makes shock appearance in 'best UK holiday spots' list
The ranking, which takes into account factors such as accommodation, activities, local transport, weather, and overall popularity, saw Scarborough achieve an impressive holiday score of 9.48 out of 10.
A key highlight of Scarborough's appeal is its affordability.
With an average price of just £65 per night for a "value" hotel, visitors can enjoy a cost-effective yet high-quality stay.
The Black Swan Hotel, for example, offers convenient amenities such as express check-ins and check-outs, free Wi-Fi, and a family-friendly garden.
For those seeking a more luxurious experience, the Victorian-style Weston Hotel and the elegant Wrea Head Hall provide a charming and historic stay with breathtaking views of the Yorkshire countryside.
Scarborough's popularity continues to soar, with the town being searched 25,180 times for holiday getaways between April 2023 and March 2024.
Social media platforms have also played a role in promoting its picturesque scenery, with 604 combined hashtagged posts on TikTok and Instagram featuring the town's iconic locations.
Stunning images of the golden beaches, the medieval Scarborough Castle, and the serene coastal views have captivated travellers from across the UK and beyond.
One of Scarborough's most attractive features is the variety of activities it offers. With 12.2 activities per square kilometre, according to the data, there is something for everyone.
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Visitors can explore Peasholm Park, a peaceful haven with a beautiful lake, or immerse themselves in marine life at the Sea Life Scarborough Aquarium. The Rotunda Museum, showcasing fascinating geological exhibits, is another must-visit attraction.
A spokesperson from GO Outdoors commented on Scarborough's ranking, saying, "Scarborough has long been a favourite seaside destination, and its blend of affordability, charm, and variety of attractions makes it a standout location for 2024.
"Whether you're looking for a relaxing coastal retreat or a fun-filled adventure, Scarborough has something for everyone."
It added: "The town's historic charm, beautiful beaches, and diverse activities make it an unbeatable staycation spot. It's no surprise that so many people are turning to Scarborough for their UK holidays this year."
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